Item: DemandScience
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use DemandScience for lead/demand generation and display for one of our tech clients and have done since last year, we are now on our third campaign with them.

Pros and Cons

Client Service/ Account Management
Flexible in terms of reporting and can provide more than one per week
Prompt in turning around previews and other client deliverables
Competitive pricing and good coverage across EMEA markets and Middle East
Access to senior decision makers in the business

They lagged behind target for one campaign
Summary reports could be more detailed

Return on Investment

Have helped us fulfil ambitious lead targets
Replaced any invalid/ low quality leads flagged by sales
Could offer more around sales enablement sessions and thought leadership

Apart from one time where there was an issue with a report displaying correct information, generally the team was very supportive and responsive. Especially when dealing with complex briefs and tight deadlines.

Alternatives Considered

TechTarget Lead Generation, Madison Logic Platform and Foundry

Key Insights

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

Likelihood to Recommend

DemandScience is placed well to drive high volume lead gen campaigns at a competitive CPL cost. Especially has good coverage in smaller markets in EMEA and Middle East when compared to other vendors. Display activity drove a CTR above industry benchmarks which is positive given that this is how we measured success.

Need to be careful about over promising which happened during one campaign and did not reflect well. It would be great if they could pass back intent insights on either a lead or account level

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Ryan Boyton-West
(Vendor Representative) commented 9 months ago
Thank you for the detailed review. I'm Ryan Boyton-West, the Director of Customer Experience at Demand Science EMEA. I'm glad to hear that you're finding Demand Science to be a valuable tool for your B2B lead generation. We are glad to hear that you have been happy with the return on investment you have received from our lead generation and syndicated content services. We will continue to work hard to provide you with high-quality leads and content that meets your needs. Although you received a high ROI, we would love an additional conversation around this to understand where we may improve when it comes to communications around the outcomes of a program and perhaps over promising. If you did have time to do so, would you be free to speak with the sales rep on this account so we can improve our processes for future campaigns? Once again, thanks so much for the detailed feedback and we look forward to speaking with you soon. Thanks, Ryan

Trusted B2B Tech Vendor with good coverage across EMEA and Middle East

Overall Satisfaction with DemandScience