D&B Lattice (discontinued)

D&B Lattice (discontinued) Reviews

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Score 2 out of 10
Vetted Review
Verified User
Review Source
Lattice Engines is being used to score our leads and contacts for our Inside Sales team. The main output is a grade that we use internally to prioritize which responses are serviced first. We also depend on Lattice to be able to suppress leads and contacts that have low to no potential in converting to a sales opportunity. The platform is managed by our marketing operations team and consumed by our sales development team.
  • Lattice does a decent job of rating leads that are low performing/low priority
  • The rating models allow for flexibility within the enterprise
  • The grading model is easy to understand from an end user perspective
  • Parts of the model are 'blackbox' and no one outside Lattice knows how they work
  • Support/Success teams have been very difficult to work with since the acquisition
  • Grading is a little too simplified - not much gradation
  • Very heavyweight integration that uses a lot of resources within SFDC
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Charles Wu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I used Lattice in my previous role at Turbonomic. At the time, it was brought in by Marketing to help prioritize a list of target accounts for the sales organization to pursue. We used Lattice to identify signals in accounts that would indicate a propensity to purchase, as well as provide additional firmographic and technographic information to enrich in our CRM.
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know.
January 14, 2014


Dorea Zalesak | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Prospecting Prioritization - helps predict what companies may be great prospects for sales based on trends and outside information.
  • Central location for information - compiles custom fields to easily see things like purchase history, contacts, and news articles in one place, so it limits my time spend researching before cold calling.
  • Integration with Salesforce.com - integrates into our CRM tool so I can make notes on conversations, create opportunities right out of the tool, and also assign follow up items seamlessly.
  • PRISM is really as good as the information that is fed into it. We have had issues with contacts being recognized between PRISM and Salesforce, but it was due to he information we loaded. I would love to see more competitive information, though I think that is something we need to work on internally.
I recommend using the tool regularly to colleagues. If you have a gap or have a weak pipeline, I always recommend starting prospecting activities with SalesPRISM. The toll helps focus on large opportunities with a high likelihood to purchase, and its integration with salesforce.com helps our reps find the right contact and get a snapshot of the company history quickly, so they can get more calls out in less time.
October 16, 2013

Lattice Engine Review

Christian Wolfe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • As I mentioned, the software identified high potential customers and focused our reps on better opportunities.
  • It increased the velocity of sales of our new reps substantially. They spent much less time prospecting and much more time discussing real solutions with our customers
  • The product performed fine - at times change management was difficult. That said, The Lattice team did a great job supporting us through this change.
Lattice is a great team - they get in bed with you to WIN.
  • Online training
  • In-person training
The Lattice team really became part of our project. They did a great job leading us when needed and also supporting us at all hours weekdays and weekends.
October 02, 2013

Proven ROI

Matt Sullivan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • SalesPrism is provides a great way to target accounts that are likely to buy that product. By identifiying key account attributes you can narrow down a large potential pool of account candidates to an exact one for reps and marketing to target.
  • The UI is not user friendly and does not fit incredibly well into SFDC. That said, with some use, it gets easier. Columns of key data presented on the accounts should be more standardized and sort from largest to smallest.
Overall, very happy with this product. Used by our top reps with great success. Proven ROI. Lattice is always open to integrating new data sources to make the analytics even more accurate. Saves us a great deal of time and probably money if we had to do this ourselves. Lattice is doing good work by VMware. Thanks guys!
  • Online training
  • In-person training
  • Self-taught
Excellent customer service, especially from Erin Durfee! Excellent problem solver, very proactive, follows up and dedication to the details.
November 15, 2013

From the front line -

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • UI is very simple and easy to navigate.
  • The ramp up time for use on the product was extremely quick.
  • Speed and fluidity of the product. When updating pick list values it sometimes took 5 or 6 seconds to validate before moving on to the next step.
Review if your company has enough data to provide salesPrism predictive analysis.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
  • Reporting integration has been a challenge. There are mismatches and different filtering on data. We are always trouble shooting the reports. We get different things in Salesforce.com to Lattice. In general reporting is not very flexible – it’s too canned.
  • We have always had capacity and bandwidth challenges – latency – when ramping up in new countries. Lattice have been able to flex by adding server capacity. For example, we had situations in Brazil and China where it took 45 seconds for button clicks. We had rolled out to 100s of sales people and there was mass level of complaining. I don’t think they’ll make that mistake again.
  • Lattice are talking about deeper integration with Marketing Automation platforms like Eloqua. The vision is however very rudimentary right now. The vision is not valuable yet.
It’s been a huge advantage to them to be global at such an early stage of their development. They keep improving the product from level of customer interaction. They are a little overstretched but I think they’ll grow into it.
  • Online training
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for.

What is D&B Lattice (discontinued)?

D&B Lattice was a customer data platform (CDP) that provided predictive lead scoring. The service has been discontinued, but similar capabilities are now provided by D&B's modern product line.

D&B Lattice (discontinued) Competitors

D&B Lattice (discontinued) Pricing

D&B Lattice (discontinued) Technical Details

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Frequently Asked Questions

What is D&B Lattice (discontinued)?

D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.

What is D&B Lattice (discontinued)'s best feature?

Reviewers rate Availability highest, with a score of 9.1.

Who uses D&B Lattice (discontinued)?

The most common users of D&B Lattice (discontinued) are from Enterprises and the Computer Software industry.