Name: What is Eskimi DSP?
Uploaded: 2020-04-02T09:54:14.000Z
Duration: 2 min 47 s
Description: What is Eskimi DSP?

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### Media and Ad Formats
Users consistently praise Eskimi for its rich media capabilities and ad formats. The platform's rich media banners and diverse ad formats have garnered positive feedback for their creativity and interactivity. While some users have mentioned minor issues like multiple banners on landing pages, the overall sentiment remains favorable towards Eskimi's media and ad formats offerings. The ability to run campaigns across various categories, including video branding and rich media campaigns, has been highlighted as a strong point by users. Additionally, Eskimi's support team and the ease of setting up campaigns with rich media ad formats have been commended for their effectiveness in driving engagement and brand awareness.

### Programmatic Advertising
Users generally have a mixed opinion about Eskimi's programmatic advertising capabilities. While some praise the lower CPM and variety of creative options available, others feel that the platform has room for improvement, particularly in terms of forming more partnerships with foreign vendors. The ability to run campaigns of any category and the performance of video campaigns are highlighted as strengths, but there are also calls for enhancements in the programmatic platforms. Despite these differing views, Eskimi remains a go-to choice for local exposure needs on various digital channels.

### Brand Awareness Strategies
Users consistently highlight Eskimi's brand awareness strategies as a standout feature, emphasizing its effectiveness in increasing brand visibility and driving sales. The platform's ability to target specific countries and audiences has been particularly lauded, with users reporting positive returns on investment. Additionally, Eskimi's support in directing traffic to landing pages and promoting new products has been commended for simplifying the process of creating brand awareness campaigns.

### Ad Campaign Management
Users consistently highlight Eskimi's ad campaign management as a strong suit, commending the platform for its ease of use, comprehensive analytics, and effective campaign planning features. While some users mention minor challenges such as initial negotiation difficulties and pricing concerns, the overall sentiment leans towards Eskimi's efficient handling of campaigns, especially in terms of reaching potential customers and optimizing performance. The platform's support, rich media ad formats, and detailed insights into campaign performance are frequently cited as key strengths by reviewers.

### Audience Targeting
Users consistently praise Eskimi for its extensive targeting options and advanced audience targeting capabilities. The general sentiment among reviewers is that Eskimi excels in helping businesses reach their specific target audience effectively. Many users highlight the platform's ability to leverage audience data, geo-location targeting, telco data, and rich media formats to enhance their targeting strategies. While some users express a desire for additional targeting options, overall, Eskimi is lauded for its robust audience targeting features that contribute to successful campaign outcomes.

### Geolocation and Geofencing
Users consistently praise Eskimi's geolocation and geofencing features for their effectiveness in targeting and tracking capabilities. The geolocation targeting and footfall tracking functionalities are highlighted as particularly valuable, allowing for precise audience segmentation and location-based marketing strategies. Additionally, the utilization of Telco data is seen as a significant advantage, enhancing the overall geolocation capabilities of the platform. The detailed reports and reporting dashboard further contribute to the positive user experience, providing actionable insights for campaign optimization and performance evaluation. Geofencing is also lauded for its ability to create virtual boundaries and trigger specific actions based on user proximity, adding another layer of sophistication to the geolocation features offered by Eskimi.

### Marketing and Lead Generation
Users have varying opinions on Eskimi's marketing and lead generation capabilities. While some praise its effectiveness in reaching target markets both domestically and internationally, others express concerns about challenges in delivering lead generation campaigns, especially in demanding verticals. The platform's simplicity and affordability are highlighted as strengths, but there are calls for improvements in performance marketing and lead generation options. Despite mixed feedback, Eskimi's subtle ad campaigns and geo-location targeting are recognized for efficiently reaching niche customer segments.

### Analytics and Reporting
Users consistently praise Eskimi's robust analytics and reporting features. The platform seems to excel in providing detailed and practical analytics, with users highlighting the ease of accessing geolocation targeting, footfall tracking, and Telco data utilization. Despite some minor issues like shallow reports and occasional account management challenges, Eskimi's analytics capabilities receive positive feedback for their effectiveness and user-friendly interface. The extensive advertising analytics offered by Eskimi are particularly appreciated by users, contributing to the overall positive sentiment towards the platform's reporting functionalities.

Users of Eskimi have found that the software effectively solves a variety of business problems. One key use case is targeting niche customers through geo-location targeting, allowing users to reach specific audiences in their desired locations. Clients have praised Eskimi for its ability to deliver HTML5 ads and reach potential customers in additional placements, expanding the reach of their campaigns. Additionally, users appreciate Eskimi's cost-effective solutions compared to competitors, making it an attractive option for businesses with tight budgets.

Another business problem solved by Eskimi is the convenience of campaign management. Users have praised the Eskimi team for their excellent support and management services, allowing them to effortlessly manage their advertising campaigns. This level of convenience helps businesses raise awareness of their products and services, drive traffic to their landing pages, and ultimately achieve their marketing goals.

Eskimi also stands out for its extensive targeting options, which have proven to be beneficial for users across various industries. The precise targeting features are particularly helpful for high-end industries like luxurious real estate and automotive, enabling users to effectively reach their specific target audience.

Furthermore, Eskimi's programmatic buying solutions and animated banners have been effective in reaching target audiences on different display networks. Users have achieved good performance with video branding campaigns and rich media campaigns through Eskimi's DSP, allowing them to make a lasting impression on their target audience.

Finally, users appreciate Eskimi's constant innovation and integration of modern tools, as well as its ability to offer flexible alternatives to suit briefs. This helps brands and advertisers stay up-to-date with the digital landscape and ensures their advertising efforts stand out from other competitors.

Overall, Eskimi helps businesses increase brand awareness, generate leads, drive sales, and streamline advertising efforts. It provides a platform for socializing and connecting with like-minded people for individuals as well. With its wide range of mobile and web ad inventories and advanced targeting options, Eskimi offers a comprehensive solution that caters to the diverse needs of users, whether they are global or local advertisers.

The Eskimi AdTech Platform is used by agencies and brands to plan, execute, and optimize high-performing ad campaigns with engaging custom rich media creatives and advanced targeting, providing advanced targeting, in-game advertising & premium ad-ops service.

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What is Eskimi DSP?

If you ever had the question of what is Eskimi DSP and what we do, your answer is here! Play the video and learn more about our digital marketing data driven platform that can help you reach 1.5 billion people worldwide!

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Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Eskimi

Overview

What is Eskimi?