Firmable

Episode 01: From Aconex to Firmable: Why Leigh Jasper built again

In this debut episode, Paul Perrett sits down with his long-time “partner in crime,” Leigh Jasper - Co-founder of Firmable and Aconex. Leigh shares his journey from being a self-described “naive” entrepreneur to leading one of Australia’s first successful B2B SaaS companies. Key themes explored in this episode: The Reality of Early-Stage Sales Leigh reflects on the “toughest six months” of his professional career, learning to sell out of necessity, cold calling, and building a sales organisation from the ground up. The Foundation of Sales Intelligence Why high-quality external data is the essential first step in any sales process, and why “if you get that wrong, pretty much the whole rest of your process is wrong.” The Role of AI in Sales A discussion on how AI and LLMs aren’t replacements for salespeople, but rather “co-pilots” or “sidekicks” that handle the grunt work and research, allowing humans to focus on connection, strategy, and closing. The Power of Signals How identifying meaningful events such as job changes or social activity creates “smarter data” that helps sales teams engage the right person at exactly the right time. Sales as a Profession Why the best sales leaders approach the craft with discipline, cadence, and continuous learning, just like any other established profession.

How Cotiss doubled call connects with Firmable

Cotiss helps organizations deliver safer, more efficient workplace training and compliance solutions across Australia and parts of Asia. But like many B2B sales teams targeting APAC, they were running into a familiar problem: poor contact accuracy, low connect rates, and too much time wasted chasing the wrong people. In this video, hear how Cotiss used Firmable to improve outbound performance with verified mobile numbers, accurate APAC-first company and contact data, and better targeting across their ideal customer profile. The result? Higher connect rates, more productive SDRs, and a sales team spending more time in real conversations instead of dead-end outreach. What you'll learn: → Why accurate local data matters for outbound success in APAC → How Cotiss doubled their call connect rates → The impact of verified mobile numbers on SDR productivity → How better targeting improves outreach quality and pipeline efficiency