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Users have found that Force24 is a valuable tool for their marketing efforts, offering a range of use cases that solve various problems. …
Starting at $249 per month
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What is Force24?
Force24 is a marketing automation platform designed to nurture and grow audiences through meaningful conversations. According to the vendor, it offers features for building cross-channel journeys, automating tasks, optimizing performance, and leveraging data and analytics. The product is used by over...
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Basic
$249
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Force24?
Force24 is a marketing automation platform designed to nurture and grow audiences through meaningful conversations. According to the vendor, it offers features for building cross-channel journeys, automating tasks, optimizing performance, and leveraging data and analytics. The product is used by over 6,000 UK marketers, making it suitable for businesses of various sizes. Marketing managers, digital marketers, sales directors, senior marketing executives, and professionals in the leisure and hospitality industry are among the target users of this software.
Key Features
Email design suite: According to the vendor, users can create branded emails quickly using the email design suite. It provides access to a custom library of assets and pre-designed "Snippets" for easy email creation. The suite also enables the design of visually appealing and mobile-friendly emails. Lifetime support is provided for users of the email design suite.
SMS marketing: Users can combine email and SMS to create multi-channel marketing campaigns, according to the vendor. Targeted SMS messages can be sent to reach customers on their mobile devices, aiming to increase engagement and response rates with personalized messages.
Microsite creation studio: The vendor claims that users can build landing pages and pop-ups without technical knowledge using the microsite creation studio. It offers a drag and drop feature for creating professional-looking microsites and allows customization of modules to create visually appealing and engaging campaign pages.
Data segmentation & reporting: The vendor states that users can create tailored campaigns using advanced data segmentation. Personalized campaigns based on customer preferences and behavior can be implemented to make customers feel seen. The product also provides data-driven insights and advanced reporting and analytics to track campaign effectiveness, aiming to improve performance, efficiency, and ROI.
Form builder: According to the vendor, users can easily capture data using the intuitive form builder. User-friendly forms can help increase sign-ups, downloads, and more. The forms can be customized to match branding and design preferences.
Lead scoring: The vendor claims that users can assign individual scores to leads to identify those with higher conversion potential. Prioritizing leads based on their score can help target them effectively and improve sales efforts.
Easy integrations: The vendor states that the product offers simple and straightforward integrations with over 700 programs. It allows users to seamlessly connect Force24 with other software and platforms, leveraging the expertise of the Force24 team in handling integrations.
Force24 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found that Force24 is a valuable tool for their marketing efforts, offering a range of use cases that solve various problems. With its effective marketing automation capabilities, users are able to streamline their campaigns and save time. The software's journey and data reporting features have been commended for their high standard, enabling users to create pipelines and raise awareness more effectively.
Force24 solves the problem of website visitors not completing calls to action by putting them on automated journeys, giving users another opportunity to engage and market to them. It also allows for efficient engagement with email subscribers, automating processes and campaigns to save time. Users appreciate the software's prospecting capabilities, as it enables them to track engagement with emails and website visits. Additionally, Force24 provides solutions that were previously missing for users' marketing efforts, such as automated journeys that target prospects and customers in new ways.
The monthly deliverability report offered by Force24 provides valuable insights for users, allowing them to see which campaigns perform better than others. This helps them optimize their strategies and achieve better results. Users also appreciate the software's ability to communicate with different audiences simultaneously and efficiently, saving them time and effort.
Overall, users have found that Force24 enhances their marketing activities by providing valuable insights, automating processes, and improving efficiency. Its flexible nature and ongoing training and support have been particularly appreciated by users looking for a comprehensive marketing automation platform.
Intuitive User Interface: Many users have praised Force24 for its intuitive and easy-to-navigate user interface. They have found the interface to be slick, well-put-together, and effortless to use, allowing them to quickly pick up and effectively utilize the software.
Drag and Drop Journey Builder: The drag and drop journey builder feature in Force24 has been highly appreciated by users. This standout feature allows users to easily send multiple campaigns to different groups and maintain touch points over a long period. Users frequently mention the ease of use and customization options provided by this feature.
Contact Filtering: Users have expressed their appreciation for the contact filtering feature in Force24. This useful tool helps users keep track of specific contacts, enabling them to stay organized and targeted in their marketing activities. It has proven extremely valuable in streamlining their efforts.
Difficulties in Image Display: Some users have reported difficulties in getting images to display correctly in emails and have requested a tool or video explaining how to crop images.
Lack of Integration with LinkedIn: Users have mentioned that there is a lack of integration with certain platforms like LinkedIn, which limits their ability to track as needed.
Limited File Upload Option for Forms: Some users, particularly those from recruitment companies, have found the forms in Force24 lacking the option for file uploads, which is not ideal for their specific needs.
Users recommend utilizing the training and webinars provided by Force24 to learn how to use the platform effectively. They suggest having a plan and a naming convention before creating marketing lists, landing pages, and journeys in Force24. Users also recommend setting aside time to practice what they've learned after each training session. Another common recommendation is to have clear objectives and a team structure when using Force24 as it leads to more efficient delivery of content and better results from the platform. Users mention the excellent support provided by Force24. They suggest taking advantage of the person-to-person support offered by the company as it provides a personal touch and ensures any challenges are addressed promptly and effectively. Users also recommend scheduling a demo and planning for integration with CRM and ecommerce platforms to fully unlock the potential of Force24. Overall, users highly recommend Force24 for its ease of use, outstanding customer support, and extensive features. They suggest utilizing the training resources, having clear objectives, and taking advantage of the support available to maximize the benefits of using Force24 for marketing automation.