Name: Force24
Price: 249 USD
Rating: 5 (1 reviews)
Author: Force24

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Functional Testing

Mind Mapping

Development

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

Enterprise Search

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

3D Printing

Business Process Automation

Cloud Storage

Configuration Management

DevSecOps

Disk Cloning

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Interoperability

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Remote Monitoring and Management

SaaS Backup

Scale-Out Storage

Server Virtualization

Static Application Security Testing (SAST)

Storage Area Network

Test Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Ecommerce Personalization

Email Marketing

Event Management

Marketing Attribution

Marketing Automation

Search Marketing Intelligence

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Secure Service Edge (SSE)

Security

Car Rental

Construction Accounting

Direct Secure Messaging

Home Health Care

Hospital Management

Medical Office EMR & EHR

Population Health Management

Veterinary

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### Email Marketing
Users generally praise Force24's email marketing capabilities, highlighting the ease of creating automated campaigns and sending emails. The platform's strong deliverability ensures that emails reach the intended inboxes effectively. However, some users have raised concerns about the clunkiness of the email design studio and the need for improvements in the email template builder. Despite these minor drawbacks, Force24's email automation features and integrated CRM functionality are commended for streamlining marketing campaigns and enhancing lead generation efforts.

### Marketing Automation
Users consistently praise Force24's robust marketing automation capabilities. They highlight the platform's efficiency in setting up automated campaigns, creating personalized journeys, and integrating with CRM systems for streamlined operations. Despite some minor concerns about speed in synchronization and campaign deployment, users appreciate the platform's ability to segment data effectively and deliver mobile-responsive email campaigns. Force24's emphasis on data-first approach for campaign segmentation and smart automation strategies has garnered positive feedback for its accuracy in targeting the right audience. Users also value the platform's user-friendly interface, quick customer support, and the ease of creating automated email chains. Additionally, the platform's ability to save time, enhance lead generation, and provide personalized email automation solutions has been well-received by users.

### Campaign Management
Users generally praise Force24's campaign management capabilities. They appreciate the ease of setting up automated campaigns and the ability to send out a variety of campaigns without complications. The platform's journey manager is highlighted as a particularly strong feature, allowing for the creation of complex campaigns with minimal effort. Additionally, users value the platform's ability to segment audiences effectively for different types of campaigns, from lead generation to nurturing and remarketing. Despite some minor concerns about speed and accuracy in campaign reporting, overall, users find Force24's campaign management tools to be efficient, user-friendly, and impactful in driving successful marketing campaigns.

### Customer Engagement
User consensus seems to be that customer engagement is a standout feature of Force24. Reviewers consistently praise the platform for its ability to enhance customer interactions and engagement through various tools such as live chat, customer journeys, and personalized communications. Customers appreciate the ease of setting up and tracking engagement, leading to improved relationships with clients and prospects. The platform's focus on nurturing leads and providing tailored experiences has been well-received, with users noting a significant increase in customer activation and satisfaction. Additionally, the responsive and knowledgeable support team has been instrumental in helping users maximize their customer engagement strategies within the platform.

### Lead Generation
Users consistently praise Force24's lead generation capabilities, highlighting the platform's effectiveness in identifying and nurturing new leads. The lead scoring system is particularly commended for streamlining the sales process and enabling targeted outreach to engaged prospects. Despite some minor concerns about analytics and lead scoring customization, overall feedback indicates that Force24 excels in driving lead generation efforts and facilitating meaningful interactions with potential clients.

### Sales Enablement
User sentiment regarding Force24's sales enablement capabilities is varied. While some users appreciate the platform's ability to streamline sales processes and enhance customer interactions, others express concerns about the lack of native integrations and high costs associated with custom solutions. The platform's impact on lead generation and sales conversion is acknowledged positively by some, while others highlight limitations in reporting functionalities for non-sales business needs. Despite mixed opinions, Force24's sales enablement features seem to play a significant role in supporting sales teams and driving business growth for some users.

### Personalization and Segmentation
User consensus seems to be that personalization and segmentation are strong points of Force24. Customers appreciate the platform's ability to segment data effectively, allowing for tailored and targeted communication with their audience. The ease of segmenting audiences for various campaigns and the automatic filtering capabilities have been highlighted as particularly useful features. Additionally, users have noted that the system's level of personalization and bespoke development allows for a tailored approach to meet specific business requirements. The ability to segment engaged and unengaged contacts has proven valuable in targeting the right audience with relevant content. While some users have expressed a desire for more personalization features and streamlined processes, overall, Force24's personalization and segmentation functionalities have been well-received for their effectiveness in enhancing marketing strategies.

### Template and Content Creation
User feedback on Force24's template and content creation functionality varies, with some praising the ease of use and time-saving features, while others highlight issues with bugs and limitations in customization options. The platform's ability to create and save templates for quick reuse is appreciated by many users, streamlining the email creation process. However, concerns are raised about bugs within the platform affecting template formatting and the lack of mobile-first snippets and innovative CSS options. While some users find the ability to duplicate templates useful, others express a desire for more efficient and extensive template building capabilities. The live chat support from the Force24 team is highlighted as a significant benefit, aiding users in navigating template creation challenges.

### Journey Mapping
User feedback on Force24's journey mapping functionality is generally positive, with many users highlighting the ease of creating marketing journeys using the drag-and-drop interface. Some users did mention initial challenges in translating their marketing journeys into Force24 and experiencing delays in sending time-sensitive communications. However, overall, users appreciate the ability to customize campaigns through journeys and segment their audience effectively. The platform's visual customer journey mapping is also commended for its user-friendly nature and connectivity to Salesforce. Despite some minor complexities in grasping the journey builder, users find that once they become familiar with the system, it offers valuable flexibility in creating targeted and engaging customer journeys.

### User Experience and Usability
User feedback on Force24's user experience and usability is generally positive, with many users praising the platform for its intuitive design and ease of navigation. The consensus among reviewers is that once users become familiar with the system, it becomes straightforward to use. Some users appreciate the platform's user-friendly nature, highlighting the ease of setting up new email journeys and templates. However, there are occasional mentions of certain features, like the microsites and landing page builder, needing improvement in terms of intuitiveness. Despite these minor drawbacks, users value the platform's overall simplicity and the level of support provided by the Force24 team.

### Landing Page Design
User feedback on Force24's landing page design capabilities is quite diverse. While some users appreciate the ease of use and quick responsiveness of the landing page builder, others find it challenging to create and customize landing pages to their liking. The lack of flexibility in adding custom stylesheets and the difficulty in using HTML code for emails or landing pages are common concerns raised by reviewers. Despite these challenges, many users acknowledge the positive impact of Force24's landing page design on their marketing activities, with some highlighting the ability to create bespoke landing pages for different customer segments.

### Reporting and Analytics
User sentiment regarding Force24's reporting and analytics functionalities is generally positive, with users appreciating the platform's ability to provide valuable insights into customer behavior and engagement. While some users find the reporting to be thorough and user-friendly, others express a desire for more detailed metrics and automated reporting features. Despite some minor concerns about the level of detail in reporting, overall, users find Force24's reporting and analytics tools to be effective in tracking web activity, analyzing data, and optimizing marketing strategies.

### Data Management and Insights
Users have expressed mixed opinions about Force24's data management and insights capabilities. While many appreciate its efficiency in data uploads and database management, some find the process frustrating at times. The lack of a database creation facility has been highlighted as an area for improvement, with suggestions for the addition of query tools to enhance the overall data management experience. Despite some challenges, users acknowledge the platform's potential for engaging with databases effectively, especially with the support provided.

### CRM Integration
Reviewers have expressed mixed feelings regarding Force24's CRM integration capabilities. While some users appreciate the ease of syncing data between their CRM and Force24 for mailing list population, others have highlighted challenges with bespoke integrations and the lack of native integrations for various CRM platforms. The platform's ability to automate email processes and provide insights from CRM data has been commended, but concerns have been raised about the complexity of integrations, particularly for larger organizations with multiple datasets. Despite some limitations, users acknowledge the support provided by Force24 in navigating complex CRM integrations, enhancing the overall user experience.

### Training and Support
User feedback on Force24's training and support is generally positive, with many highlighting the helpfulness and responsiveness of the support team. Users appreciate the availability of free training sessions and one-on-one support, which have been instrumental in overcoming initial challenges with the platform. While some users initially found the system non-intuitive, the comprehensive training provided by Force24 has helped them navigate and utilize the platform effectively. The ongoing support and guidance from the support team have been commended for enhancing the user experience and ensuring that users can leverage the full potential of Force24's features.

Users recommend utilizing the training and webinars provided by Force24 to learn how to use the platform effectively. They suggest having a plan and a naming convention before creating marketing lists, landing pages, and journeys in Force24. Users also recommend setting aside time to practice what they've learned after each training session. Another common recommendation is to have clear objectives and a team structure when using Force24 as it leads to more efficient delivery of content and better results from the platform. Users mention the excellent support provided by Force24. They suggest taking advantage of the person-to-person support offered by the company as it provides a personal touch and ensures any challenges are addressed promptly and effectively. Users also recommend scheduling a demo and planning for integration with CRM and ecommerce platforms to fully unlock the potential of Force24. Overall, users highly recommend Force24 for its ease of use, outstanding customer support, and extensive features. They suggest utilizing the training resources, having clear objectives, and taking advantage of the support available to maximize the benefits of using Force24 for marketing automation.

Users recommend utilizing the training and webinars provided by Force24 to learn how to effectively use the platform. They suggest having a plan and a naming convention in place before creating marketing lists, landing pages, and journeys. Users also recommend setting aside time to practice what they've learned after each training session.

Another common recommendation is to take advantage of the support available from Force24. Users appreciate the person-to-person support provided by the company, as opposed to relying on chat bots or FAQs. They recommend working with Force24 for its excellent reporting and great support. Users suggest scheduling a demo and planning for integration with CRM and ecommerce platforms to unlock the full potential of Force24.

Users also recommend using Force24 to gather more market information, access consumers, and build a database. They suggest doing tester emails before mailing out to lists in Force24 to ensure the right layout for the intended audience. Additionally, users highly recommend Force24 for its knowledge and excellent features. They suggest ensuring accurate scoping from the outset and planning content for efficient delivery in Force24.

Overall, recommendations include:
- Utilizing training resources
- Taking advantage of support
- Planning integrations with other platforms
- Conducting tester emails
- Leveraging Force24 for market research and efficient content delivery.

Force24 is a marketing automation platform designed to nurture and grow audiences through meaningful conversations. According to the vendor, it offers features for building cross-channel journeys, automating tasks, optimizing performance, and leveraging data and analytics. The product is used by over 6,000 UK marketers, making it suitable for businesses of various sizes. Marketing managers, digital marketers, sales directors, senior marketing executives, and professionals in the leisure and hospitality industry are among the target users of this software.

## Key Features

**Email design suite**: According to the vendor, users can create branded emails quickly using the email design suite. It provides access to a custom library of assets and pre-designed "Snippets" for easy email creation. The suite also enables the design of visually appealing and mobile-friendly emails. Lifetime support is provided for users of the email design suite.

**SMS marketing**: Users can combine email and SMS to create multi-channel marketing campaigns, according to the vendor. Targeted SMS messages can be sent to reach customers on their mobile devices, aiming to increase engagement and response rates with personalized messages.

**Microsite creation studio**: The vendor claims that users can build landing pages and pop-ups without technical knowledge using the microsite creation studio. It offers a drag and drop feature for creating professional-looking microsites and allows customization of modules to create visually appealing and engaging campaign pages.

**Data segmentation & reporting**: The vendor states that users can create tailored campaigns using advanced data segmentation. Personalized campaigns based on customer preferences and behavior can be implemented to make customers feel seen. The product also provides data-driven insights and advanced reporting and analytics to track campaign effectiveness, aiming to improve performance, efficiency, and ROI.

**Form builder**: According to the vendor, users can easily capture data using the intuitive form builder. User-friendly forms can help increase sign-ups, downloads, and more. The forms can be customized to match branding and design preferences.

**Lead scoring**: The vendor claims that users can assign individual scores to leads to identify those with higher conversion potential. Prioritizing leads based on their score can help target them effectively and improve sales efforts.

**Easy integrations**: The vendor states that the product offers simple and straightforward integrations with over 700 programs. It allows users to seamlessly connect Force24 with other software and platforms, leveraging the expertise of the Force24 team in handling integrations.

Intuitive User Interface: Many users have praised Force24 for its intuitive and easy-to-navigate user interface. They have found the interface to be slick, well-put-together, and effortless to use, allowing them to quickly pick up and effectively utilize the software.

Drag and Drop Journey Builder: The drag and drop journey builder feature in Force24 has been highly appreciated by users. This standout feature allows users to easily send multiple campaigns to different groups and maintain touch points over a long period. Users frequently mention the ease of use and customization options provided by this feature.

Contact Filtering: Users have expressed their appreciation for the contact filtering feature in Force24. This useful tool helps users keep track of specific contacts, enabling them to stay organized and targeted in their marketing activities. It has proven extremely valuable in streamlining their efforts.


Users have found that Force24 is a valuable tool for their marketing efforts, offering a range of use cases that solve various problems. With its effective marketing automation capabilities, users are able to streamline their campaigns and save time. The software's journey and data reporting features have been commended for their high standard, enabling users to create pipelines and raise awareness more effectively.

Force24 solves the problem of website visitors not completing calls to action by putting them on automated journeys, giving users another opportunity to engage and market to them. It also allows for efficient engagement with email subscribers, automating processes and campaigns to save time. Users appreciate the software's prospecting capabilities, as it enables them to track engagement with emails and website visits. Additionally, Force24 provides solutions that were previously missing for users' marketing efforts, such as automated journeys that target prospects and customers in new ways.

The monthly deliverability report offered by Force24 provides valuable insights for users, allowing them to see which campaigns perform better than others. This helps them optimize their strategies and achieve better results. Users also appreciate the software's ability to communicate with different audiences simultaneously and efficiently, saving them time and effort.

Overall, users have found that Force24 enhances their marketing activities by providing valuable insights, automating processes, and improving efficiency. Its flexible nature and ongoing training and support have been particularly appreciated by users looking for a comprehensive marketing automation platform.

Difficulties in Image Display: Some users have reported difficulties in getting images to display correctly in emails and have requested a tool or video explaining how to crop images.

Lack of Integration with LinkedIn: Users have mentioned that there is a lack of integration with certain platforms like LinkedIn, which limits their ability to track as needed.

Limited File Upload Option for Forms: Some users, particularly those from recruitment companies, have found the forms in Force24 lacking the option for file uploads, which is not ideal for their specific needs.

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Force24

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Force24

Overview

What is Force24?