Google Ads Reviews
Google Ads

Google AdsFormerly AdWordsCompetitors and Alternatives

Most Commonly Comparedto Google Ads

Best Google Ads Alternatives for Small Businesses

WordStream Advisor

Score 7.0 out of 10

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…

Higher Rated Features

There is not enough information to display features

Serpstat

Score 9.2 out of 10

Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders • Advertising and Paid Search…

Higher Rated Features

  • SEO Platform & Account Management
  • SEO Channels
  • SEO

Adobe Advertising Cloud

Score 9.0 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Constant Contact

Score 7.9 out of 10

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Higher Rated Features

  • Pre-Send Testing
  • Email & Online Marketing
  • Reporting & Analytics

Google Marketing Platform

Score 9.1 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Yahoo Native

Score 6.7 out of 10

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Higher Rated Features

There is not enough information to display features

Acquisio

Score 9.0 out of 10

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.The vendor’s value proposition is that this unique high frequency, predictive…

Higher Rated Features

There is not enough information to display features

Marin Software

Score 9.1 out of 10

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…

Higher Rated Features

There is not enough information to display features

Best Google Ads Alternatives for Medium-sized Companies

WordStream Advisor

Score 7.0 out of 10

Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for…

Higher Rated Features

There is not enough information to display features

Adobe Advertising Cloud

Score 9.0 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Constant Contact

Score 7.9 out of 10

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Higher Rated Features

  • Pre-Send Testing
  • Email & Online Marketing
  • Reporting & Analytics

Google Marketing Platform

Score 9.1 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Yahoo Native

Score 6.7 out of 10

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Higher Rated Features

There is not enough information to display features

Acquisio

Score 9.0 out of 10

Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click.The vendor’s value proposition is that this unique high frequency, predictive…

Higher Rated Features

There is not enough information to display features

Sizmek Ad Suite

Score 9.9 out of 10

Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Campaigns
  • Ad Network Integration

Marin Software

Score 9.1 out of 10

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…

Higher Rated Features

There is not enough information to display features

Skai

Score 8.8 out of 10

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Microsoft Advertising

Score 3.5 out of 10

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Higher Rated Features

There is not enough information to display features

Best Google Ads Alternatives for Enterprises

Adobe Advertising Cloud

Score 9.0 out of 10

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Google Marketing Platform

Score 9.1 out of 10

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns

Sizmek Ad Suite

Score 9.9 out of 10

Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Campaigns
  • Ad Network Integration

Marin Software

Score 9.1 out of 10

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…

Higher Rated Features

There is not enough information to display features

Skai

Score 8.8 out of 10

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Higher Rated Features

  • Ad Reporting & Analytics
  • Ad Network Integration
  • Ad Campaigns