What users are saying about
Top Rated
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
761 Ratings
Top Rated
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
761 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Google Ads

Google Ads (GA) is well suited for getting your name out there. Small businesses with limited budgets may be able to get incredible value if the prime real estate on your desired Google SERPs (search engine results pages) aren't too expensive. The average PPC can vary wildly and the more competitive search terms will cost a lot more to advertise on.Google Ads might be best suited to the largest companies that can dominate an industry in a region or just outspend the competition. You basically pay for your ad placement and can keep upping your bid until you have the optimal spot - so if you can afford to do that every time, then you have an advantage.
Anthony Burke profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Google Ads
Data Transfer
AdRoll
7.9
Google Ads
DSP integration
AdRoll
7.5
Google Ads

Ad Campaigns

AdRoll
8.3
Google Ads
Ad campaign creation
AdRoll
8.4
Google Ads
Ad deployment
AdRoll
8.7
Google Ads
Display advertising
AdRoll
8.6
Google Ads
Ad display and retargeting segmentation
AdRoll
8.4
Google Ads
Sequence targeting
AdRoll
7.5
Google Ads

Ad Reporting & Analytics

AdRoll
7.2
Google Ads
Ad dashboards
AdRoll
7.8
Google Ads
Ad performance reports
AdRoll
7.6
Google Ads
Ad conversion tracking
AdRoll
7.0
Google Ads
Ad attribution reporting
AdRoll
7.0
Google Ads
Cross-channel ad management
AdRoll
7.5
Google Ads
Ad forecasting and optimization
AdRoll
6.3
Google Ads

Pros

AdRoll

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available

Google Ads

  • Google will go out of its way to provide help for you on the phone, via email, or online chat.
  • There are a lot of options for how and where you advertise.
  • The tools are very robust, the data is immense.
Paul Francis Jones profile photo

Cons

AdRoll

  • I would like to see more reporting on where my ads are showing.
  • Would like to see a native ad-builder where I could create ads myself.
  • Would like to see if client reports could be emailed to me weekly.
Charles Kirkland profile photo

Google Ads

  • For the inexperienced Adwords can easily get out of hand. There are always suggestions for additional keywords to add, etc. however often times those keywords can break a client's budget (let's be real, Google wants to make money here). I actually, over time, tend to hone in on a smaller number of keywords that are top performing.
  • The quality score of keywords is a bit of a dark art that doesn't always make sense to me. The quality score is an algorithm that determines if you ad will show for a given keyword. From time to time I see keywords get dinged for low quality score even when the landing page and ad contain relevant keywords.
  • In my experience you do have to babysit the campaigns to make them most effective. There is some automation that has been added over time but you're still far better off coming back and regularly checking on keywords / ads that are performing well and pausing those that aren't.
derek allard profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Google Ads

Google Ads 10.0
Based on 19 answers
It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.
Rob Gillan profile photo

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

AdRoll

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Google Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo

Google Ads

I have used Yahoo and Bing’s platform as well to do PPC marketing & they are far behind AdWords in terms of bringing innovative stuff to the table. They often catch up with AdWords' capabilities in three to six months.
Krupal Shukla profile photo

Return on Investment

AdRoll

  • We have seen an increase in traffic to the key pages we've built campaigns around. Within the first week, we had a 70% increase in traffic.
  • Results can take time to product ROI. We are not at a point where we can begin tracking ROI whereas with other we have been.
Justina Logozzo profile photo

Google Ads

  • Search Ads generally work great - as a rule, they give us a very decent ROI.
  • Display Ads performance depends on your ad copies - we are satisfied with our results thus far.
  • Operating with Google Ads in-house saves us on agency fees.
  • Dynamic remarketing has shown us great results!
No photo available

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison