What users are saying about

AdRoll

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74 Ratings

Google Ads

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702 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101

Google Ads

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702 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is ideal for companies not interested or ready for PPC, but is wanting to venture into paid advertising. It works well for our events as well as our solutions to grow our brand awareness.AdRoll is not ideal for very small companies, companies struggling with defining their target audience, or companies with limiting graphics resources. This is not a platform that will walk you through its abilities.
Justina Logozzo profile photo

Google Ads

We've found that Ads is suitable for well-defined products/services. If a product falls within a new or niche category, it's less effective. YouTube advertising can be effective at educating an audience, but targeting a desired audience can be difficult. It's also easy to waste a budget by using overly broad targeting. Like many tools, it can help you when used right or hurt you when used wrong.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Google Ads
Data Transfer
AdRoll
7.7
Google Ads
DSP integration
AdRoll
7.4
Google Ads

Ad Campaigns

AdRoll
7.9
Google Ads
Ad campaign creation
AdRoll
8.2
Google Ads
Ad deployment
AdRoll
8.4
Google Ads
Display advertising
AdRoll
8.3
Google Ads
Ad display and retargeting segmentation
AdRoll
8.1
Google Ads
Sequence targeting
AdRoll
6.5
Google Ads

Ad Reporting & Analytics

AdRoll
7.0
Google Ads
Ad dashboards
AdRoll
7.6
Google Ads
Ad performance reports
AdRoll
7.4
Google Ads
Ad conversion tracking
AdRoll
6.5
Google Ads
Ad attribution reporting
AdRoll
6.8
Google Ads
Cross-channel ad management
AdRoll
7.4
Google Ads
Ad forecasting and optimization
AdRoll
6.1
Google Ads

Pros

  • Ease of use
  • Robust segment abilities
  • Reach across multiple ad exchanges
Logan England profile photo
  • Highly targeted traffic based on client keywords. Because there are rather advanced targeting options (geographic, time of day, etc.) and you're bidding on specific keywords, traffic from Adwords tends to be better converting than other marketing options.
  • Can easily control costs. Obviously if money is no object then you can attract a lot more traffic but even for clients with smaller budgets we can set a smaller daily budget and hold to that. In such scenarios I'm usually looking for low cost keywords that have a good bang for the buck.
  • Experimenting to explore potential popularity. I've used Adwords as a test bed for some clients to see if an idea or a product actually has a market. It's a quick and dirty way to answering is there an audience for this (if nobody is searching a given term, likely not).
derek allard profile photo

Cons

  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo
  • For the inexperienced Adwords can easily get out of hand. There are always suggestions for additional keywords to add, etc. however often times those keywords can break a client's budget (let's be real, Google wants to make money here). I actually, over time, tend to hone in on a smaller number of keywords that are top performing.
  • The quality score of keywords is a bit of a dark art that doesn't always make sense to me. The quality score is an algorithm that determines if you ad will show for a given keyword. From time to time I see keywords get dinged for low quality score even when the landing page and ad contain relevant keywords.
  • In my experience you do have to babysit the campaigns to make them most effective. There is some automation that has been added over time but you're still far better off coming back and regularly checking on keywords / ads that are performing well and pausing those that aren't.
derek allard profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Google Ads10.0
Based on 19 answers
AdWords is a great place to start for most clients looking to do internet marketing. The low cost of entry and potential for highly targeted traffic makes it tough to beat.
derek allard profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Again, AdRoll is a great platform for small to mid size businesses, but it doesn't offer every feature one might want. No platform really does. I'm having a lot of customers come to me know either using or wanting to use Criteo and the decision is generally between AdRoll or Criteo. My advice to AdRoll would be to watch Criteo closely and make sure you're at least matching anything they offer
No photo available
I have used Yahoo and Bing’s platform as well to do PPC marketing & they are far behind AdWords in terms of bringing innovative stuff to the table. They often catch up with AdWords' capabilities in three to six months.
Krupal Shukla profile photo

Return on Investment

  • The retargeted ads had a lower lead cost with AdRoll compared to other vendors
  • Positive ROI after sales were completed versus the ad spend
Lee Wheeler profile photo
  • AdWords has had a very positive impact due to its nature of low cost in client acquisition and its ability to track a sale or order generated through AdWords ads. Other mediums like TV, print, and radio can't have a foolproof sale conversion measurement but AdWords can, if it's setup accordingly.
Krupal Shukla profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details