What users are saying about

AdRoll

70 Ratings

Google Ads

654 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Google Ads

654 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
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Google Ads

AdWords works very well as a lower funnel channel, this means that you are able to target users who are already expressing interest or intent to buy or sign up for a specific product, it works very well as a B2C product, where you have a product to sell, or you want to push a certain product. I think AdWords is less suited when it comes to a branding piece if you are trying to give your business more exposure in the public eye. This could work as support to other channels, such as out of the home, or paid social.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Google Ads
Data Transfer
AdRoll
7.6
Google Ads
DSP integration
AdRoll
7.2
Google Ads

Ad Campaigns

AdRoll
7.8
Google Ads
Ad campaign creation
AdRoll
8.2
Google Ads
Ad deployment
AdRoll
8.4
Google Ads
Display advertising
AdRoll
8.2
Google Ads
Ad display and retargeting segmentation
AdRoll
8.1
Google Ads
Sequence targeting
AdRoll
6.3
Google Ads

Ad Reporting & Analytics

AdRoll
6.9
Google Ads
Ad dashboards
AdRoll
7.5
Google Ads
Ad performance reports
AdRoll
7.4
Google Ads
Ad conversion tracking
AdRoll
6.5
Google Ads
Ad attribution reporting
AdRoll
6.7
Google Ads
Cross-channel ad management
AdRoll
7.3
Google Ads
Ad forecasting and optimization
AdRoll
6.0
Google Ads

Pros

  • Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
Justina Logozzo profile photo
  • Google will go out of its way to provide help for you on the phone, via email, or online chat.
  • There are a lot of options for how and where you advertise.
  • The tools are very robust, the data is immense.
Paul Francis Jones profile photo

Cons

  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
Eric Kammer profile photo
  • For the inexperienced Adwords can easily get out of hand. There are always suggestions for additional keywords to add, etc. however often times those keywords can break a client's budget (let's be real, Google wants to make money here). I actually, over time, tend to hone in on a smaller number of keywords that are top performing.
  • The quality score of keywords is a bit of a dark art that doesn't always make sense to me. The quality score is an algorithm that determines if you ad will show for a given keyword. From time to time I see keywords get dinged for low quality score even when the landing page and ad contain relevant keywords.
  • In my experience you do have to babysit the campaigns to make them most effective. There is some automation that has been added over time but you're still far better off coming back and regularly checking on keywords / ads that are performing well and pausing those that aren't.
derek allard profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
Google Ads10.0
Based on 19 answers
It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.
Rob Gillan profile photo

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
Bing is very similar (to the degree that you can essentially import and export campaigns between AdWords and Bing). Generally though, it gets less volume overall, and we've found the quality of leads that we do get from Bing to generally be more inconsistent than what we see from AdWords
Justin Higgins profile photo

Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • It's helped us quite a bit in hitting our key metrics for driving quality leads
  • We've been able to drive our cost per trial signup down significantly thanks to optimization
  • It's been a good compliment to our SEO and organic search efforts as well
Justin Higgins profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details