What users are saying about
25 Ratings

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
701 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
701 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Google Ads

Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.
Paul Francis Jones profile photo

Pros

  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
David Meindl profile photo
  • remarketing
  • search campaigns
  • budgetting
Joanne Minculescu profile photo

Cons

  • Some of the areas of account administration lack search, filter, and sort features. Where those features are missing, locating the desired account can be difficult.
David Meindl profile photo
  • click fraud
  • multiple clicks
  • similar keywords
Joanne Minculescu profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available
Google Ads10.0
Based on 19 answers
Adwords has now become vital to increasing sales in our business. Without it, our website would have to rely on organic Google search alone which would be near impossible.
Nathaniel Bradley profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We looked at other players like Marin and Kenshoo but found them to be overpriced and service to be lacking. Acquisio is very customer responsive, and the product is priced right.
Melissa Mackey profile photo
AdWords is by far the most simple method of executing PPC in search. It is the undisputed king of the marketplace and while Bing and Yahoo do fill their individual niches, they don't compare.
Jeffrey Smith profile photo

Return on Investment

  • Increased reporting efficiency
  • Better results for clients via BBM's CPC and CPA optimization
  • Manage multiple engines (Google and Bing) in one platform
Melissa Mackey profile photo
  • AdWords has been profitable as a whole to our business.
  • AdWords has helped put out footprint in areas where we likely will never show up organically.
  • I have had to get several clicks refunded when they were found to be overcharges, false leads, etc...
Jeffrey Smith profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details