Acquisio vs Google Ads

• Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
• Support: The customer support is really quick and effective.
• Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.

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• It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
• It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
• Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.

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• Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
• Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
• LinkedIn: No LinkedIn integration available

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• AdWords is, admittedly, an intimidating beast at first glance. Though most marketers will not be scared away by it, the overall user experience would greatly benefit from an overhaul of the help system and simpler explanations for each tab on the site.
• If you have multiple campaigns with multiple ad groups in each campaign then the actual maintenance of your account can become cumbersome quite quickly. Anyone who has ever started out with an ad group filled with too many keywords knows the pain in extracting related keywords and copying them to their own new ad groups. Google could improve the account maintenance experience by providing easier tools for marketers to move around keywords and ad copy. For example, when a marketer is dealing with A/B split testing in ad groups -- where is the option to copy both ads to a new ad group without rekeying at least one? This creates tedious work and could be as simple as dragging and dropping keywords from one ad group into another.
• Google's notification center tends to aggressively suggest keyword additions. While some of these may make sense, their pitch of 'getting your ad in front of more people' sounds too good to be true and sometimes is. As savvy AdWords marketers we know that negative keywords help us stay out of the bidding process when it doesn't make sense for us. Including every keyword that the Google algorithms suggest can lead to an increased spend with no positive impact on your investment and requires a healthy dose of skepticism.

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• Increased employee efficiency
• Increased client satisfaction/retention due to the quality of the reports
• Greater insight into performance across Google and Bing

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• Efficient ROI
• Real, trackable results
• Outperforms similar advertising investments

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