Acquisio vs. Google Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 9.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
$500
in Ads credit in the first 60 days
Pricing
AcquisioGoogle Ads
Editions & Modules
No answers on this topic
Offer A
$500
in Ads credit in the first 60 days
Offer B
$1500
in Ads credit in the first 60 days
Offer C
$3000
in Ads credit in the first 60 days
Offerings
Pricing Offerings
AcquisioGoogle Ads
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AcquisioGoogle Ads
Considered Both Products
Acquisio
Chose Acquisio
Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid …
Chose Acquisio
I have worked with Adwords, Facebook and Acquisio
Chose Acquisio
Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Chose Acquisio
We actually use BrightEdge, NetSuite, Adwords, and a few other platforms - each platform delivers results in different areas that we would not use Acquisio for. Acquisio's advantage for us is being able to generate great looking reports for clients with complex, ongoing …
Google Ads

No answer on this topic

Features
AcquisioGoogle Ads
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
Google Ads
6.1
9 Ratings
10% above category average
Ad campaign creation00 Ratings7.39 Ratings
Ad deployment00 Ratings7.18 Ratings
Display advertising00 Ratings7.48 Ratings
Ad display and retargeting segmentation00 Ratings7.19 Ratings
Sequence targeting00 Ratings5.88 Ratings
Contextual advertising00 Ratings6.28 Ratings
Social advertising00 Ratings2.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
Google Ads
7.1
9 Ratings
24% above category average
Ad dashboards00 Ratings6.89 Ratings
Ad performance reports00 Ratings8.19 Ratings
Ad conversion tracking00 Ratings7.39 Ratings
Ad attribution reporting00 Ratings7.29 Ratings
Ad forecasting and optimization00 Ratings6.29 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Acquisio
-
Ratings
Google Ads
7.9
8 Ratings
11% above category average
Ad bidding00 Ratings7.98 Ratings
Best Alternatives
AcquisioGoogle Ads
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Serpstat
Serpstat
Score 9.3 out of 10
Medium-sized Companies
WordStream
WordStream
Score 6.9 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcquisioGoogle Ads
Likelihood to Recommend
6.0
(15 ratings)
8.5
(124 ratings)
Likelihood to Renew
5.4
(6 ratings)
9.6
(21 ratings)
Usability
6.0
(2 ratings)
7.0
(15 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.2
(3 ratings)
9.0
(8 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AcquisioGoogle Ads
Likelihood to Recommend
Newfold Digital
Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
Read full review
Google
Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
Read full review
Pros
Newfold Digital
  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Read full review
Google
  • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
  • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
  • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
Read full review
Cons
Newfold Digital
  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Read full review
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
Read full review
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
Read full review
Google
Its a complex tool and they make it easy to use, you get get up and running very quickly, but its the more advanced features and understanding all the small details to optimise your campaigns in Google Ads. I would recommend using a Google Ads Rep or using an external agency is you are starting out.
Read full review
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
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Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Read full review
Online Training
Newfold Digital
No answers on this topic
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Read full review
Implementation Rating
Newfold Digital
They handled it well.
Read full review
Google
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Read full review
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
Read full review
ScreenShots

Acquisio Screenshots

Screenshot of Client Center, view of Key Performance Metrics targets