What users are saying about

Acquisio

25 Ratings

Google Ads

654 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Google Ads

654 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

Google Ads

AdWords is basically essential for lots of companies but the decision on whether to use the client primarily instead of a third party software like DoubleClick comes down a lot to the size of the budget and usage of other search engines. For very large companies, the need to make en masse bid adjustments can make AdWords insufficient. That said, any company which spends even a moderate sum on AdWords should have a PPC professional overseeing the spend, and they should in turn be very familiar with and often use AdWords. For very small companies, control can be handed over to Google themselves to run.
No photo available

Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.
Emmanuelle Ruscio profile photo
  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
No photo available

Cons

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio profile photo
  • AdWords is, admittedly, an intimidating beast at first glance. Though most marketers will not be scared away by it, the overall user experience would greatly benefit from an overhaul of the help system and simpler explanations for each tab on the site.
  • If you have multiple campaigns with multiple ad groups in each campaign then the actual maintenance of your account can become cumbersome quite quickly. Anyone who has ever started out with an ad group filled with too many keywords knows the pain in extracting related keywords and copying them to their own new ad groups. Google could improve the account maintenance experience by providing easier tools for marketers to move around keywords and ad copy. For example, when a marketer is dealing with A/B split testing in ad groups -- where is the option to copy both ads to a new ad group without rekeying at least one? This creates tedious work and could be as simple as dragging and dropping keywords from one ad group into another.
  • Google's notification center tends to aggressively suggest keyword additions. While some of these may make sense, their pitch of 'getting your ad in front of more people' sounds too good to be true and sometimes is. As savvy AdWords marketers we know that negative keywords help us stay out of the bidding process when it doesn't make sense for us. Including every keyword that the Google algorithms suggest can lead to an increased spend with no positive impact on your investment and requires a healthy dose of skepticism.
Rob Gillan profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
Great customer service and a terrific product. Their ability to manage social user interfaces directly isn't very strong.
Tom Bonanno profile photo
Google Ads10.0
Based on 19 answers
It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.
Rob Gillan profile photo

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist profile photo
AdRoll is better for display advertising but for search advertising, this is better.
Neha Anand profile photo

Return on Investment

  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing
Ben Hopper | Digital Marketing Specialist profile photo
  • Efficient ROI
  • Real, trackable results
  • Outperforms similar advertising investments
Patrice Watson profile photo

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details