Acquisio vs Google Ads | TrustRadius

What users are saying about

Score 6.8 out of 10

Based on 25 reviews and ratings

Score 8 out of 10

Based on 944 reviews and ratings

Pros

Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Return on investment is easy to measure.
New AI features make it faster and easier to get results in Display advertising.
Multiple targeting options for audiences.
Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.

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Google-certified Adwords Consultant, PPC Specialist, SEO Consultant, Managing Director

Azura Marketing Inc.Marketing and Advertising, 11-50 employees

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Cons

Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio

Campaign Manager

Planning MédiaMarketing and Advertising, 1-10 employees

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Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.

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Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Likelihood to Renew

Acquisio 5.4

Based on 6 answers

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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Google Ads 10.0

Based on 19 answers

As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.

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Account Manager, Search

Mediacom CanadaMarketing and Advertising, 201-500 employees

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Usability

Acquisio 6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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Google Ads 3.0

Based on 4 answers

I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!

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Monica Galloway

Owner

The Red Cottage -Vacation Rental PropertyHospitality, 1-10 employees

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Support Rating

Acquisio 8.2

Based on 4 answers

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Google Ads 1.0

Based on 5 answers

I would have rated Google Ads support team a zero if it were at all possible. Since the last week in November, 2020 I made countless attempts and spent over a month trying to reach a live person to help me. My website was incomplete, the Google Ad was running prematurely and my credit card was being charged. When I finally received a callback on Jan 1, 2021 it was advised that I pause my account and wait for the outcome for my refund. On February 4th I received a partial refund. I was in the process of contesting for the full refund. To my surprise on February 14th my credit card was billed again for almost $300!
Another call made and an email sent! As of today, 2 weeks have gone by and I have still not receive any word Google Ads. "Here we go round the Mulberry Bush!"

Addendum- The very day that I wrote this review I received this email from A Google Ads Manager II, Sales Service Delivery, "Hi Monica, We have confirmed there is
an issue with your refund and we are working diligently to resolve this!
Rest assured we will do everything we can to do right by you in this
situation".

Their "resolution" came the following morning when I received an email notice stating,"You are receiving this message because you have an outstanding balance on your Google AdWords Account"!

The nightmare continues! Unbelievable!!

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Monica Galloway

Owner

The Red Cottage -Vacation Rental PropertyHospitality, 1-10 employees

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Online Training

No score

No answers yet

No answers on this topic

Google Ads 9.0

Based on 1 answer

Daily use with advanced account structures. Familiarity with reporting/api and complex setups.

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Performance Media Strategist

MediativeMarketing and Advertising, 51-200 employees

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Implementation Rating

Acquisio 8.0

Based on 2 answers

They handled it well.

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SEM Manager

Manning AdvertisingAutomotive, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Facebook for Business is the only close competitor I'm familiar with (other than traditional media like radio, print, and TV). I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone changes the channel or station. The transparency of where your ad budget is going is somewhat comforting, provided you have the time to be hands-on with your campaigns or the cash to pay someone who does. As for Facebook for Business, ethical quandaries aside, the Facebook ad platform arguably allows for much more specific targeting of the individuals in your target market. Facebook offers similar budget controls, and arguably a greater captive audience than even Google. It's probably worth using both, though if you go Facebook heavy, you'll want as robust of a Facebook presence as possible. Google seems a little friendlier if you want to direct people to your actual website and not just your Facebook page.

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Public Information Officer

Betty Hardwick CenterMental Health Care, 201-500 employees

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Return on Investment

Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
Acquisio's quick customer service responsiveness let us get our questions answered quickly.

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Barry Bartoszek

Display Specialist

iProspectMarketing and Advertising, 11-50 employees

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Google has had a positive impact on our ROI, because we can capture new leads and easily track the cost of leads to determine whether or not our advertising budget should increase or decrease.
Also had a positive impact on ROI because for the most part, Google Ads is automated. Saves us time because we don't need a full-time employee to be monitoring our ads on a daily basis.

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Marketing Coordinator

Solomon Cloud SolutionsComputer Software, 51-200 employees

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Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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