Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
$500
in Ads credit in the first 60 days
Microsoft Advertising
Score 6.0 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.
N/A
Pricing
Google Ads
Microsoft Advertising
Editions & Modules
Offer A
$500
in Ads credit in the first 60 days
Offer B
$1500
in Ads credit in the first 60 days
Offer C
$3000
in Ads credit in the first 60 days
No answers on this topic
Offerings
Pricing Offerings
Google Ads
Microsoft Advertising
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Google Ads
Microsoft Advertising
Considered Both Products
Google Ads
Verified User
Manager
Chose Google Ads
Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any …
In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, …
Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search …
Google-certified Adwords Consultant, PPC Specialist, SEO Consultant, Managing Director
Chose Google Ads
Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better …
We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the …
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to …
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and …
Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get …
Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google …
Google Ads is bar none the leader in the space of the paid search industry. you will not find higher volume or budget or revenue delivery in any other vehicle in the space. Google Ads has great automation opportunities as well for those who like to spend less time in the weeds.
Google is the most comprehensive search ad network of the ones I work with. They do well top of funnel too, mostly due to YouTube ads, but Facebook ads is great for that if you have good creative. AdRoll also has a good display ad network, but I've struggled to determine their …
I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. …
Google is easier to use and has more features. Google also has much more traffic than Microsoft/Bing, so research and performance is usually better with Google, however this may vary.
Google Ads [(formerly AdWords)] is the king of search engine marketing. Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads. Because of the …
Bing has nothing on Google Ads, the audience just isn't there. We have tried Bing for many clients and we can't spend the budget, because even if people are searching for the keywords, no one is clicking on them. It was a struggle to spend even a small test budget. I would say …
For us, Google drives more traffic to our website and has higher monthly search volumes for most of the keywords we target. Therefore we tend to invest more in Google Ads. If your traffic isn't coming from Google, you should consider investing in other paid search offerings.
Google Ads is THE platform in the Search Advertising realm. They dominate market share and audience compared to any other platform. Although Bing can perform well, they just don't have the dominance in the marketplace that Google commands. If you want to capture Search …
Google is by far the best search engine ad platform. Bing is a little bit cheaper, but it only has about 10% of the user base so you're quite limited. Google is pretty easy to use and they can provide you with an account manager to get you started, so it's a no-brainer to at …
Getting in front of our audience, across multiple platforms, complements the ads we’re running on Google Ads. The online purchase funnel is more convoluted than ever. You might need to remind a consumer about your product 10-20 times before they purchase. You increase your …
Verified User
Manager
Chose Google Ads
Bing provides a smaller market segment but it can be just as valuable of a spend.
Google Ads is great in comparison to other search engine advertising, as most of the world uses google, so campaigning on other search engines isn't as useful or as high of an ROI, and other search engines don't display as relevant results, causing a loss in potential income …
Bing Ads is simply the little brother to Google Ads. They operate in much the same way, and whatever we set up in Google Ads, Bing Ads makes it easy to import the exact same campaign and settings. Bing Ads is good for conversion rate, but we only get about 15% of the traffic in …
We use Google Ads, Amazon Advertising and Bing Ads. Amazon has the best return for us by far, but Bing Ads outperforms Google Ads for us. Google obviously reaches many more people than Bing, but we are a traditional company working on MER/ROAS. We will continue to use Bing Ads.
Bing Ads are often more cost-effective than Google AdWords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising. If your business can't risk losing too much money on PPC ads, the Bing Ads are what we suggest rather then Google …
Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an …
Bing Ads is like the step-brother of PPC platforms. It's there, people know about it, but it's a latter growth channel. Most paid media agencies don't bother with it as it's not as much of a revenue driver as Google Ads. As a result, time is prioritized on other paid media …
Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available …
In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which …
Less cost than Google Ads but smaller audience. The interface is not as user-friendly and it is somewhat slow. The Bing Ads audience is smaller as they only have about 20% of the search market place. So you are limited by the number of searches vs. budget usually.
Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other.
Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work …
[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether …
It's a smaller market and different demographic, but CPCs can be lower so your ROI can be decent. Overall the interface feels a bit clunky and it's hard to find some features, but that may be because I spend most of my time in Google Ads.
Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion …
The cost per click is definitely lower than Google Ads. But the drawback of it is that the audience size is smaller as well. The reason we picked Microsoft Advertising is that it is a good complementary solution to Google Ads. We use both of them with different budgets and we …
In my opinion, Microsoft ADS is definitely inferior to Google Ads as a platform, but there's no reason you can't use both. We have never chosen Microsoft ADS solely over Google Ads, it's only a supplement because Google Ads provides so much more scale potential from its search …
We're using both. Basically using directly importation from google to Microsoft Advertising. If you already run ADS on google, it's very easy to copy the structure on Microsoft Advertising as well.
Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth. Again, I have found it very difficult …
Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use …
Bing Ads has a bit less traffic, however, its syndicated network is preferred because we can see where traffic is coming from. I would like to see custom mods for publisher sites to become a feature.
Google and Facebook both performed superiorly to Bing, which actually only took the money and didn't give even one single impression back. In short, it's a useless system with no regard for the paying customer.
Bing is not quite as good as Google, but it is lightyears ahead of where Yahoo Gemini was. It's a fantastic platform if the client has enough money to support it.
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"! The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
It does have an easy import from Google so you're not doubling efforts.
The CPCs tend to be less expensive than Google - which is always good for business owners.