What users are saying about
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Top Rated
972 Ratings
68 Ratings
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Score 8.3 out of 100

Google Ads

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Top Rated
972 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Google Ads

Google Ads is well suited if we want to reach any specific audience. It has lots of traffic and there are many options to create targeted ads. It is relatively easy to use and learn, therefore it [fits] well for beginners. Google Ads is less appropriate when you want to use short campaigns (below 2 weeks) because it takes time for a campaign to optimize itself. It is also less appropriate if you need to utilize social targeting - in this case, Facebook Ads is more appropriate.
Anatoly Lubarsky | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
8.9
Google Ads
Data Transfer
Adobe Advertising Cloud
8.6
Google Ads
DSP integration
Adobe Advertising Cloud
9.3
Google Ads

Ad Campaigns

Adobe Advertising Cloud
8.3
Google Ads
Ad campaign creation
Adobe Advertising Cloud
7.4
Google Ads
Ad deployment
Adobe Advertising Cloud
8.5
Google Ads
Display advertising
Adobe Advertising Cloud
8.0
Google Ads
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.7
Google Ads
Sequence targeting
Adobe Advertising Cloud
8.8
Google Ads

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Google Ads
Ad dashboards
Adobe Advertising Cloud
9.1
Google Ads
Ad performance reports
Adobe Advertising Cloud
9.1
Google Ads
Ad conversion tracking
Adobe Advertising Cloud
9.1
Google Ads
Ad attribution reporting
Adobe Advertising Cloud
8.6
Google Ads
Cross-channel ad management
Adobe Advertising Cloud
9.0
Google Ads
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Google Ads

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Google Ads

  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
Darien Chaffart | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Google Ads

  • Reporting is powerful but clunky
  • Budget Management leaves a lot to be desired (no monthly maximum spend option)
  • Recommendations are almost always trying to increase budget
  • Quarterly Google Ads techs are often less experienced than average user
  • Appeal Process is very vague and doesn't allow for explanations
Scott Walker | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Google Ads

Google Ads 10.0
Based on 19 answers
As of today Google AdWords leads approximately 90% of paid searches globally. There is practically is no other network that can offer such a relevant and engaging audience at the price. The PPC model is also unique in that no media dollars are wasted, since PPC models ensure brand interaction versus traditional media which has heavy ad avoidance and clutter but still charges a hefty amount for ads.
Krupal Shukla | TrustRadius Reviewer

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Google Ads

Google Ads 2.5
Based on 5 answers
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Monica Galloway | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Google Ads

Google Ads 1.0
Based on 7 answers
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
Patrick Stephens | TrustRadius Reviewer

Online Training

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Google Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Google Ads

I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. LinkedIn ads worked well for Avidex because we target B2B users.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Google Ads

  • Positive impact - allowed business to start generating revenue at website launch prior to site having any organic presence.
  • Allows us to retarget prospects who don't convert right away. We are able to convert close to 20% through retargeting.
  • Combined with Google Analytics, Google Ads provides us with a lot of data on where we're failing and what opportunities there are.
Patricia Assad | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.2
Google Ads
6.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Google Ads
10.0

Usability

Adobe Advertising Cloud
9.0
Google Ads
2.5

Performance

Adobe Advertising Cloud
Google Ads
9.0

Support Rating

Adobe Advertising Cloud
3.2
Google Ads
1.0

Online Training

Adobe Advertising Cloud
Google Ads
9.0

Implementation Rating

Adobe Advertising Cloud
8.0
Google Ads

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