Handshake Talent Engagement Suite

I am a campus recruiter, so I use the Talent Engagement Suite to create segments and campaigns to attract and source top talent for our entry-level roles & internship positions. While I am out on campus during our busy season, I can easily connect & engage with the best students at big career fairs. However, there are several other schools that have the exact kind of student we are looking to hire, and I can't always engage at every university during a busy recruiting season. The Talent Engagement products help me to passively source new students at different schools to reach a broader audience than I could manage on my own. It saves me time and helps me find the best students- win win!

• 70% of the applicants from my 2 spring hire positions were sourced from the campaign I scheduled. These are candidates who I might not have met on campus & being able to recruit them virtually is positively impacting my hiring numbers.
• We had a 74% open rate & 63% click rate for those 2 roles. This is helping us prove that Handshake is where are students are & they trust the messages they receive there.

Eightfold AI, Linkedin Recruiter

We use Handshake to advertise our university jobs and events to a diverse set of students. The ability to run campaigns allows us to first post jobs and events and then run campaigns to target specific students to encourage them to apply to our posted jobs or attend our posted events.

• Increased the number of URPs and women applying to technical job postings, increasing diversity at the top of the funnel
• Increased attendance at in-person campus events
• Drove large quantities of applicants to job postings we advertised

Untapped

Beamery, iCIMS Talent Cloud, Yello

I work specifically in University Talent Recruiting so Handshake Talent Engagement Suite has been a great help in targeting the right audience. It can be hard getting the right demographic to apply using other job boards such as Indeed, so we are grateful to have a platform that is just for students and recent graduates. I have been able to source hundreds and hundreds of top talent candidates to fill out roles which would not have been possible without Handshake Talent Engagement Suite.

• Handshake Talent Engagement Suite helps us engage with students who may not attend in person events due to health/safey reasons

I use Handshake Talent Engagement Suite for mainly two purposes: 1. College recruiting - I register my company for college fairs. Then I make a segment (a select group of students) who I send a campaign (message) to announce that we are attending the college fair so that they will come visit us at our booth. Its a way that I can funnel more students to my colleagues when they are attending a fair. 2. Salaried and hourly roles - when the position that we are recruiting for can accept a new grad or recent grad, then I can post positions on Handshake Talent Engagement Suite and send campaigns out based by major/background. I do this to better advertise a role and I funnel those candidates to the job posting on our corporate website. I do this for myself and other recruiters that do not have Handshake Talent Engagement Suite access.

• 3 hard-to-fill roles filled (graduates plus 1-2 years of experience)
• more top of mindness of my company for students

Our organization was initially in need of a tool to help organize and promote virtual and on-campus events. As an enterprise organization, we also needed to improve our brand presence and overall awareness of our company at universities. Handshake was the perfect platform to help us work with colleges & universities to better communicate opportunities to connect with Magna. Once we were able to get our events running, we were able to quickly expand to centralizing our external corporate presence, consolidating our recruiters under one account, improving employer brand and awareness, and getting large-scale campaigns for events and career opportunities activated.

• Our ROI dramatically increased in 2022 once we were able to begin utilizing campaigns
• Our adoption rate and messaging/campaign usage is projected to increase in 2023, now that we have data points to prove how successful online outreach translates ton on-campus recruiting.