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iContact Pro Select

Score6.4 out of 10

12 Reviews and Ratings

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What is iContact Pro Select?

iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

Categories & Use Cases

Reviews

What users are saying about iContact Pro Select.
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PRWeb Users Yes - Heavy Email Users Not So Much

Verified User
Program Manager in Product Management (11-50 employees employees)

Pros

  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.

Cons

  • The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
  • Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
  • Adding people to the email from options is a long and multi-step process that seems overkill.

Return on Investment

  • By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
  • Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
  • Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.

A Class All On Its Own: Vocus Marketing Suite

Incentivized
Verified User
Analyst in Marketing (201-500 employees employees)

Pros

  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis

Cons

  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.

Return on Investment

  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!

Vocus- efficient and effective

Incentivized
Verified User
Administrator in Marketing (1-10 employees employees)

Pros

  • I particularly like the buying signals because they help with targeting potential prospects.
  • Vocus makes it easy to create, edit, and send our press releases to a customizable database.
  • The overall analytics provided prove helpful when determining the drivers of "likes" and "click-throughs". With this kind of information at your fingertips you can see which of your posts were more successful helping determine what will be successful in the future.

Cons

  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.

Return on Investment

  • Vocus has allowed us to increase and strengthen our customer interaction via social media.
  • Vocus has allowed us to generate and track more leads.