What is Identity Matrix?
Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM.
It also includes marketing analytics to answer questions like:
It also includes marketing analytics to answer questions like:
- What is the quality of my traffic?
- What does the buyer journey look like across channels and devices?
- What are my most profitable lead sources?
- How are leads behaving on my site?
- How can I optimize my site for better conversions?
Categories & Use Cases
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Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | United States |
| Supported Languages | English |
FAQs
How much does Identity Matrix cost?
Identity Matrix starts at $149.
What are Identity Matrix's top competitors?
Visitor Queue and Warmly, are common alternatives for Identity Matrix.
Who uses Identity Matrix?
The most common users of Identity Matrix are from B2C.