Identity Matrix

Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM.

It also includes marketing analytics to answer questions like:

1. What is the quality of my traffic?
2. What does the buyer journey look like across channels and devices?
3. What are my most profitable lead sources?
4. How are leads behaving on my site?
5. How can I optimize my site for better conversions?