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Influ2 Reviews and Ratings

Rating: 8.5 out of 10
Score
8.5 out of 10

Community insights

TrustRadius Insights for Influ2 are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable Tool: Influ2 is widely regarded as a valuable tool by users, offering deep visibility into their brand activity and allowing them to prioritize outreach based on the insights provided.

Unmatched Targeting Capabilities: Users consistently praise the unparalleled targeting capabilities of Influ2. With this platform, they can effectively reach specific individuals through highly personalized ads and messages, giving them a significant advantage in their account-based marketing efforts.

Easy to Use: Influ2 receives high marks for its user-friendly interface. Users find it intuitive and straightforward, requiring minimal learning time. They appreciate how easy it is to navigate the platform and delve into the world of ABM with confidence.

Reviews

4 Reviews

Best ABM tool in the market

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.

Pros

  • We are able to identify and reach with ads the exact decision-makers in our target accounts.
  • We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
  • Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
  • The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.

Cons

  • The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.

Likelihood to Recommend

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.

TK
Tinesh Kumar
Internet Marketing Manager in Marketing at Quintype (201-500 employees)
Vetted Review
Influ2
1 year of experience
View profile

I would recommend it 8/10

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Influ2 to advertise in the B2B sector. Influ2 enables us to target specific people on various platforms, and manage that all in one place.

Pros

  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success

Cons

  • We don’t see the real time spend in the product and need to work with a custom LookerStudio

Likelihood to Recommend

We used Influ2 for one of our B2B clients and it led to amazing number of engagements of our target audiences with our ads. It leverages many platforms to target specific audiences which really helps to increase the visibility of our ads.

VU
Verified User
Manager (1001-5000 employees)
Vetted Review
Influ2
1 year of experience

Connect Influ2 with your HubSpot CRM

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

In my case, Influ2 is a tool that I decided to implement more than two years ago for my personal use. With it, I can show my ads to specific people as it is a people-based ad platform designed specifically for B2B. For a wide reach, Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.

Pros

  • Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
  • You can upload custom text, images, and videos for each campaign.
  • Follow up.

Cons

  • No integration with Mailchimp.

Likelihood to Recommend

With the integrations that Influ2 offers, you can send lists from your CRM directly to Influ2. It is an easy-to-use platform, extremely intuitive, with which you can carry out advertising campaigns. By combining HubSpot's ABM tools with Influ2, you'll be able to build and analyze a powerful account-based strategy.

VU
Verified User
Analyst (5001-10,000 employees)
Vetted Review
Influ2
2 years of experience

Best in Class for ABM ROI | Get your hands on INFLU2

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

INFLU2 was basically used for an account-based, personalized ad platform at Netcore. Was used to target high-level targeted accounts on ABM level and runs ads to record impressions and generate leads through ABM method. Super easy and rock and roll software for ABM. Anyone looking for ABM ads can easily set up INFLU2 ads and generate quality leads and set up a revenue funnel.

Pros

  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI

Cons

  • Dashboard, can have dashboards
  • One stop for checking overall progress
  • Lead scoring

Likelihood to Recommend

The scenarios where INFLU2 can be best used is when you are targeting especially high-value accounts on an individual level. INFLU2 is best suited to give out the best results in ABM strategies and also gives and generates great Leads. Basically when using ABM strategies INFLU2 is best suited to any other competitors. The scenario where it is less appropriate is when the target audience is large and diversified. Then ads can't be generic and the quality of leads won't be strong.

AP
Anal Patel
Account Based Marketing Intern in Marketing at Netcore Solutions (Now Netcore Cloud) (501-1000 employees)
Vetted Review
Influ2
1 year of experience
View profile