Litmus from Validity

Litmus, from Validity, is an email marketing platform used to create emails for subscribers. Originally created to provide marketers with better email testing tools, Litmus’ capabilities now support every part of the email creation process, including building, personalizing, monitoring, and analyzing sends.

Litmus' value is discovered by:

Email developers and designers, who can build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings the email workflow into a single platform, saving time and limiting room for error.

Email marketers, who use Litmus to connect with their subscribers via personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email lands in the inbox—not spam—and alerts you to unexpected changes 24/7 that may affect deliverability.

Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, and Marketo—help to eliminate manual work and boost team collaboration. Litmus is designed to fit into any existing tech stack with little to no setup required.