Litmus Reviews

Litmus has been used to manage emails as a marketing organization. It's been used for tracking purposes and making sure emails were dispatched with proper links, etc. It is being used to test against different platforms making sure that quality is on the top and that the product the company is selling is most accurate.

Litmus is used by the product department. The user engagement team uses Litmus to ensure we're sending good email messages. Litmus helps us ensure we're not sending spam, view email design across a huge section of inboxes, and tracks performance by email client. Litmus also makes it easy to conduct these tests and implement advanced email analytics while using a non-syncing esp.

We don't use Proof.

We use Litmus for testing all our CRM emails, it helps us to identify all the specs that we need to improve in order to have functional emails with correct links, first impressions, tracking, etc.
We also use it to check how all emails are displayed in the main different email clients.

We are a very small company. I'm really the only user at the moment. I use it for every email that we deploy. I test against a variety of platforms/devices/email clients. From there, I use analytics to track information. We also use Eloqua as our platform, so most of our reporting comes from there.

Litmus is used in the Office of Admissions for developing and testing all email communications with prospective and admitted students. We have approximately 350+ distinct marketing emails and numerous other transactional ones for various events, and they need to be well designed and function correctly in multiple email clients. Litmus ensures that our emails are bulletproof and will be delivered as coded. Litmus has significantly cut down on the amount of time it takes to build an email with snippets and partials, as well as the CSS inlining capabilities. Large email newsletters that previously would take 2 hours to build, can take as little as 30 minutes, and our average build time is only 10 minutes.

We don't use Proof, because we don't have that level of Litmus.

Our team loves Litmus! It's a great tool for our Email Team and Design Team to work through our email creation and testing process all in one place. They're always making huge improvements to their product, which is always based on user feedback. End-to-end, Litmus is THE tool for anyone involved in the Email Marketing process. From building your HTML, to testing your email template in all email clients, to diving deep into analytics on your emails using the Litmus Pixel, Litmus stands as a great product and is only getting better.

Our design team is able to start the email building process using some of our templates in the "design library" directly inside of Litmus (which eliminates tons of copy and pasting efforts) and from there they can pass the email template off to the email marketing team to run testing. No need to ever leave the platform.

My teams are using litmus for HTML email review as part of their duties in the digital marketing organization. We have a third party email service provider that does the design and sending but use Litmus as the "single point of truth" for spam testing, inbox testing, design review (e.g. inbox testing in multiple clients). Moreover we use Litmus as the "final check" in the design portion to make sure that preview text, subject text, and other information will look good for the business. This tool allows us to see what the user sees and not just see what an external comms/marketing department sees.

We are not currently using these features, we do use the sharing links with our non-marketing staff but the commenting and approval features are not part of workflow - instead we use third party project management software for this. If this could be integrated into project management software then that would helpful.

1 department is using it, my own — we use it for rendering testing.

Haven't used this yet — due to our super small team, we just don't have enough people to be involved in the process. But we see this as an option.

I use Litmus to mockup email templates for clients. It has proven invaluable in identifying issues with email layout and accessibility across various email clients and platforms. Building HTML email templates is hard because it is nearly impossible to be able to see how your email is going to display on the wide variety of clients through which your readers will be viewing the email. Litmus makes it easy to build AND test your emails. I honestly can't imagine going back to building email templates without the tools Litmus provides. Definitely recommend their service.

Yes, we have used the sharing and testing features extensively and they are real time-savers. We could probably be doing a lot more with this tool for the email approval workflow.

We use Litmus for coding our emails, running email previews, and tracking engagement from subscribers. The tool is awesome and miles above any other HTML coding tool I've used In the past. It solves many problems for our team, the biggest of which is showing our emails will display on a variety of email clients, screens, etc. Additionally, the tool provides a higher level of insight into engagement metrics, allowing us to run more informed tests on our email designs.

We have not used this feature. We are a small scrappy marketing team, who moves fast to get things out the door. As such, the approvals flow and functionality have not been of much use to us. Would love to see Litmus integrate with image hosting platforms to allow for more centralization of design assets.

We use Litmus to troubleshoot our emails. We are high visibility and send lots of emails to people using various devices and clients. It is very important that the emails render properly for our entire audience.

We only use Litmus for testing.

For my department we use it to test custom sponsored emails from clients. We use it to verify that what we create will be viewed as consistent as possible across various email platforms.

Really it just comes down to accurate emulation. That saves a lot of time and less unexpected results when sending out test emails to clients.

All of our email developers use Litmus.

Litmus Proofing is by far one of the best tools in the industry for any email marketing company. Litmus has provided our team with the quickest and most accurate information on how an email will render on all devices that clients want to see. This efficiency of being able to edit the code within the same platform also allows teams to find solutions quickly and get nicely rendered emails out to clients faster.

We use Litmus on a daily basis to ensure all of the emails we design are perfect across all platforms. We're a small team, and our designers rely on Litmus every week. We couldn't do our job without Litmus when it comes to marketing emails. It's a must!

We send out email tests to our team, but that's about it. If there are other ways we can use Litmus to collaboratively test and review, we probably need to investigate that.

Litmus is being used for testing and developing newsletters spread over various email clients. It is used across different departments of the same organization. The main problem it addresses is that we can have quick turnaround time by rapid bug fixing on various email clients. Also, the checklist feature helps in organizing the workflow of the email testing.

We usually send a public URL link as email proofs to the testing team to test them out and give back the review. The approval is streamlined because of this.

I run our email program at Lurie Children's. I use Litmus on every email I send, so it is used across the organization. I support many departments and Litmus helps to make sure our emails are rendering correctly, links work, tracking works, and now, the new accessibility review is great too. We wouldn't be able to send email without Litmus.

We do not have access to Proof.

Litmus is being used for HTML template building and email MKT campaigns testing by our demand generation cell within the marketing area. By using it, we ensure standardization best practices for our promotional emails, the application of HTML, links, and images for all team members and focus markets. Having this tool is very important to also gain operational efficiency and minimize errors.

Litmus is used by 3 email marketing analysts in my organization. We use it mostly for spam testing and to edit our HTML codes.

My team mainly uses 2 features in Litmus at this time. The first is for testing email formatting in various clients. This helps us execute mobile-first designs and catch any unwanted formatting issues for our users. Secondly, we use the tracking code to learn more about the behavior of our audience. Looking at the time in email helps us measure the success of content and the optimal length of an email.

We haven't used this feature yet. But there is a real need for it within my department.

Litmus is used as a "check-up" tool with Litmus Proof for our all approval process within all our Marketing teams across the whole organization. We solve problems like manual transcription errors with a bulletproof review process and visualization on both desktop and mobile versions which was time-consumming without this tool.

Yes, this is the most useful feature for us now and we use Proof for every campaign we send out now.
As the developer, I am the only one using the task list for now but looking forward to extending this throughout the team.

I use Litmus in our email channel department to review, provide feedback, and approve custom HTML emails. It allows me to not only have a preview of the email in a more user-friendly format than would be available in our marketing automation platform but I can circulate it to my other marketing partners who don't have access to our automation platform. The ability to assign tasks and manage changes is helpful. The tracking functionality is a great bonus and provides useful insights to our user's email habits and preferences.

In my role, the testing, review, and approval features are most impactful. Litmus allows me to streamline the proofing process, assign tasks where necessary, and with the appropriate parties and follow-up accordingly. Having this functionality overlayed with the actual email proof makes the process far more efficient and pleasant. Go Litmus!

Litmus has changed our email program workflow tremendously. We’ve seen a great increase in productivity since we adopted it nearly two years ago now. Our higher up executives are able to make quick edits and revisions in a way that they feel comfortable with and in a way that doesn’t require a lot of hand-holding. It has been an absolute game-changer for our organization.

Our organization has 20-30 sub-organizations each with their own email representatives and opinions. Proof has enabled us to streamline and improve this process by creating users and groups for the various sub-organizations as needed. It is something that, at this point, we honestly could never imagine not using. It has revolutionized our email program workflow at the proofing stage.

We use Litmus mainly to get the rich email analytics tracking and to test that each of our communications looks perfect in every platform. We love the tracking code it has as it is far superior to what we get through Salesforce normally. We send our emails through the Marketing cloud due to better integration with Salesforce but we build them, test them, and track them with Litmus. Also, Litmus' newsletter and resources are of great help to keep our communications updated and up to date with the latest trends.

We haven't used this feature much since the email team is small and in close proximity. We will be using these features more as time passes by.

We use Litmus on a daily basis. Initially we sought their tool out because we needed a way to check how our emails were rendering across various email clients, but it quickly became so much more than that. The tool offers advanced analytics that tell us how long recipients had our email open for, their geolocation at time of open, what type of device they were using and even the version/operating system! The checklist, spam checker, approval tool (currently called Proof) and other features have become staples of our email marketing program and we use Litmus on every. single. email. that we send.

We already have an internal collaboration tool to track revisions made to our assets that's tied to our project management tool, and we won't be able to incorporate Litmus Proof until we switch project management systems. Proof is so focused on email, that it solves all of our pain points when reviewing, revising and ultimately approving our content. When we switch project management tools, one thing I'll be sure to introduce alongside the new tool is Litmus Proof.

Our creative team comprises more than half of our organization, and uses Litmus to quality-check and AB test html layouts created in-house for our various client's email marketing campaigns. Using Litmus as a tool in our workflow has given us the ability to address potential rendering issues that could otherwise have derailed, or at the very least held up project timelines, which of course ultimately benefits our clients.

As stated previously, the ability to share test results and collaboratively review our campaigns across platforms saves a lot of time and helps to define our strategy internally and with the client. Litmus' proof feature is our primary use of the service and acts as a failsafe before we send any email marketing creative for review.