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Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
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Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
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Using software to manage lists, send emails, automate email campaigns, and track results.
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Users can test dynamic content prior to launching a campaign.
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Users can easily optimize emails and landing pages for mobile devices.
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
This involves creating, filtering, editing, merging and de-duping lists of contacts.
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
The software offers pre-built reports with metrics standard to the category.
Users can create custom reports.
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Operating Systems | Unspecified |
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Mobile Application | No |