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Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.Litmus SoftwareLitmus adds value to both BTB and BTC campaigns for our company2019-05-17T16:52:31.504ZOur team uses Litmus both for BtB promotions for our company and also for our clients. We utilize all of the Litmus features, for a variety of uses. Our Marketing team uses the Litmus integration with Act-On to get device previews for every email marketing message. These device previews have identified some important image sizing issues when there are updates to Act-On's image rendering. Using device previews give us the confidence to use their WYSIWYG editor with confidence, saving hours of coding each week. Our email services department uses the checklist and spam check features for advising our clients on how to best design emails to their audience.,Device previews of email marketing messages cut down on our email testing time and help our team be more efficient.
Analytics: the analytics such as devices used to open an email, and especially the amount of time individuals spend reading an email are very helpful.
Spam test: having a 3rd party report that shows spammy content both to our internal marketing and reviews for clients helps add weight to our team's opinions.,A drag and drop editor for creating emails would be a total game changer for Litmus.
I would love to see click activity on emails.
Integration with ESPs to append Litmus stats to regular email reporting.,10,Positive: Litmus has replaced our ad-hoc, random device previews.
Litmus provides a clear result for the opinions of our staff. They are our backup, or expert to help us improve.
Litmus has helped me identify setup requirements that our team had missed.,Email on Acid and 250ok Inbox,250,000 to 1 million,Both,Act-On Software, Mailchimp, Marketo, Atlassian Confluence, Trello, Basecamp,Email previews
Device testing,Spam testing using some email systems is clunky.,10Yosa AddissLitmus for multi-language reviews2019-06-30T00:32:37.809ZLitmus is used for approval of email language and translations. It is used by the localization team across the globe to gather feedback from native speakers before a mass send to the recipients. It is also used by the email team along with Eloqua, so they build a layout once instead of many times for each language.,Interface is easy to use, especially when the email owner does not speak the language of the email approver. Highlighting different sentences for language tweaking makes the changes more specific and less confusing to EN-only speakers who wouldn't be able to tell what is different so easily.
Eloqua-Litmus integration makes it easy to build a single email that can be applied to many different languages and footers. This means our team doesn't have to build the same email many times in different languages, since Litmus correctly applies different pieces of content to the same email template.,Pre-header text: This doesn't work well all the time, many times we have trouble adding localized pre-header text to emails, and we have to add those as comments instead for language approval.
Notifications: We get those via email for every single new comment or implementation, and they stack up on Gmail, which isn't an easy read. Push notifications per project would be more reasonable in my opinion.
Dynamic fields: They don't work too well when localization kicks in. For instance, in English, "Hi there" is often handed to native speakers as "Olá there" or "Hola there," which is not ideal and has to be fixed in post before email launch.,9,It's given a much more clear sense of what cross-team collaboration looks like, since the different inputs from different approvers and reviewers are made very clear and synthesized as "comments" on a single email file. The changes are specific to sentences or buttons in the email, which makes it much easier for the email builder to understand what needs to be changed and where that change is located in the HTML.
Negative impact on the approval of nurture sequences, since emails are handled separately, and you have no sense of continuity or sequence.
It's a negative on comparing two emails (in English and in a different language, for instance). There is no way to compare emails-- you have to open them in different tabs and switch those yourself for comparison.,Google Drive and Oracle Eloqua,Not available,B2B,Mailchimp, Oracle Eloqua, WordPressMarina AleixoLitmus - great for previews, but prepare yourself to figure it out on your own2019-03-14T20:37:14.666ZLitmus is used by CRM and email marketing associates to review new email campaigns and automations.,A simple tool to navigate to the QA Checklist.
Multiple preview options that can be adjusted to your business by device and client.
The tool can be as simple or complex as needed -- from image review to links, image paths, loading speed, etc.,Lack of customer support.
Lack of transparency in fees -- I didn't realize we were not charged per email that we reviewed but per preview within each email.
Lack of training on the richness of the tool and its functionality.,7,Litmus is heavily utilized by the entire CRM team for each email campaign that is new or being adjusted; it has become a key part of our flow for the 5 seats we have purchased.
I believe Litmus could offer even more value if they took some time to train on features and capabilities. I am unsure that we even have a client success manager in place. We do also have ReturnPath as an option to preview emails, and may consider switching.
We use 15 email client renders to get a good feel for each email that we send as CRM is a core channel for the business so accuracy is extremely important especially with our ESP that requires a great deal of HTML rather than the drag and drop tool.,,Less than 10,000Berlynn PierceLitmus: a solid QA tool for our digital marketing assets2019-07-05T19:27:10.529ZWe are using Litmus to QA our emails in Eloqua within the marketing operations team. Litmus helps us catch any rendering errors across all platforms and devices, and is a spam checker for our emails.,Renders emails across every major platform.
Spam tester can pinpoint which email clients your emails are not getting through to
Provides good analysis and feedback of our subject lines and preview text.,Doesn't pinpoint a reason why you're email may not be rendering properly on a specific platform or device.
In the spam test, it also does not provide analysis or reason why your emails are not getting through.,6,Caught email rendering issues on certain platforms.
Allowed us to sender a larger amount of emails by having our emails pass their spam checker.,,Less than 10,000,Both,6sense, RainKing (acquired by DiscoverOrg), Adobe AnalyticsVerified UserMy Latest Litmus Review2019-03-29T21:45:37.624ZLitmus is currently being used at our organization by the Marketing department. More specifically, the tool is used by our Email Marketing team. 2-3 Email Marketing Managers use the product to monitor Email HTML templates across multiple browsers (Firefox, Chrome, etc.) and mailbox providers (Gmail, Yahoo, Outlook, etc.) before deploying. We simply use the Email Previews option. Currently, we do not utilize their Email Analytics, Spam Testing or Builder features.,Litmus helps expedite the production process in our email by streamlining the review process within one page/dashboard.
Litmus allows us to get more done quickly, reducing hours of potential QA work with their preview tool.
The product offers a quick check to identify likely delivery issues within our template code.,There are a number of coding updates that happen, often over the course of a week, within different email clients. It would be useful for Litmus to highlight the updates as "NEW." Often we are reusing the same template. This would be helpful to ensure we are making the correct adjustments where necessary.
It would be beneficial for Litmus to highlight different product features within the preview dashboard, without having to toggle to different sections.
If we could receive a notification, in an email, for a preview/review that has happened in the past, that would be useful. For example: If we preview a template for an automated campaign, we would proof it once before automating within our ESP. If there is a change in how Gmail processes this template four weeks from today, it would be great to receive an email notification reminding our team to re-review. Of course, this would go beyond the current offering.,10,None. The tool is extremely inexpensive and not difficult to get through approvals. We see this tool as simply a (small) cost of doing business to improve our email production efforts. Our Email channel by far generates the highest ROI of any current channel, with an ad cost below .2%!,Return Path,More than 5 million,Both,Oracle Responsys, Aptos Store POS, Google AnalyticsVerified UserLitmus is the tool for all your email experience and deliverability needs2018-12-17T20:09:06.836ZWe use Litmus to test email templates in different mail clients and browsers with the Litmus editor and also sending directly out of Pardot. This ensures that the email looks great in all of the different clients/browsers and the experience is the best. We also use the spam checker to verify content and deliverability of our emails.,Client and browser testing
Email editor with live browser testing
Spam tests and deliverability tests in different clients and browsers
Community and posts by email experts,More ESP integrations
Additional share options
Additional user customizations,10,Deliverability increase
Spam decrease
More personalization based on mail clients and browsers,25,000 to 100,000,Both,Pardot, Salesforce Community Cloud, Magento Commerce Cloud (formerly Magento)Sherice DominguezLitmus and I2018-12-19T19:23:52.876ZWe use Litmus in the marketing department. As an Art Director, I need to preview how my emails will look across various email clients. Of course there are slight display variances between email clients, but mainly we're looking for catastrophic breakdowns in the email. Often times it finds a critical issue in Outlook... Outlook is kind of the buzz kill in email design.,Litmus gives an accurate preview of how emails appear across various email clients
Litmus helps detect coding issues
Litmus allows users on my team to share email previews and determine whether we need to make adjustments,If I recall correctly, there used to be a browser preview functionality that is no longer available. I miss that.
I wish Litmus was able to detect why we're experiencing certain issues between email clients. It's probably wishful thinking at this point given all of the variables Litmus would need to consider in order to make a sound suggestion.,8,Litmus helps me sleep at night knowing my emails won't go out with messed up code.
If there is an issue with an email that someone (not me) sends, we're able to track whether they tested it in Litmus or not.,,250,000 to 1 million,BothDerrick PhippsLitmus makes coding, and previewing emails super easy2018-12-03T01:09:31.707ZWe use Litmus in the marketing department to code and preview emails. We also have Salesforce, so the Litmus <> Salesforce integration has been super helpful in previewing emails with different clients right as we send. It helps us develop, build, preview, and send emails. It particularly helps us make sure that all of our emails will render correctly with different clients (Gmail, Outlook, Yahoo, etc...).,Preview emails across different clients. Also makes it super easy to troubleshoot what the issues are and what in the code is causing the issue.
Makes coding for both desktop and mobile very easy.
Integration with Salesforce is clutch. It allows us to create, build and send emails with just 2 vendors, rather than multiple more.,Subject line, spam check, and preheader is sometimes hard to find, would be good to make it more prominent.
Not sure how to use the analytics - would be good to have better overview of the additional features.
I can't diagnose what's wrong with an email code until after I preview all the clients. It would be nice to be able to see the issues as i'm coding the emails.,10,Less time coding and troubleshooting emails,,Less than 10,000,B2C,Salesforce Marketing Cloud Email StudioZiyu WangA great tool that makes email marketing less nerve racking. Trust that what you see is what your prospects see.2018-12-03T01:06:24.931ZWe use Litmus to ensure our emails look perfect every time. It doesn't have the widest user base, only 3 of us use it, but it is essential to our email marketing. We have a very strong brand and a lot of customer and prospects that use older technology which means we need to be careful about the emails we send out.,Multi-client email rendering
Easy email testing, just send the email to Litmus and they will test it and give you the results
Good source of information for email client differences,Better integration with marketing automation platforms
More insight and recommendations based on how emails render
Intelligent issue recognitions with fix recommendations.,10,Hard to measure the impact on ROI, this tool makes sure we can maintain our brand image.,25,000 to 100,000,B2B,Marketo, Outreach, LeanData Demand ManagementAndrew SielenA must for any marketing agency2018-12-08T01:06:05.704ZThe marketing team uses this to build email campaigns and templates. It helps take the guesswork out of writing emails that work.,Spam testing.
Email template building.
Email copy management.,Lack of integrations.
Priced for agencies, not for small businesses.
Lack of on-boarding support.,7,Learned how to write better converting emails.,10,000 to 25,000,B2CTim BermanLitmus - shines a light on deliverablity2018-12-06T23:42:06.000ZWe use Litmus to check the sendablity of our emails. From if they are going to make it into the inbox or the junk folder or just disappear by the client (deliverability): we review how emails look in different clients and evaluate the "spammingness" of emails.,Look of emails in different clients on different devices
Spamminess
Deliverablity,Understanding how the clients are flagging as spam or junk.,9,Better Deliverability
Impact on our Templates to improve look and feel by client/device so we have more interactions,B2BMelissa DaviesLitmus, handy for template review2018-12-15T16:55:13.089ZI am currently using Litmus in my current role of building and testing the email templates that we use for all our templated emails. It allows us to make sure that all of our templated emails will pull in properly to all of the different email platforms from Outlook 13-16, to Gmail for example, and all the different screen sizes. This allows us to determine if the emails are responding as we'd like and that all the images are pulling in properly.,Editing code.
Figuring out where the mistakes are in the code, but it is difficult in programs such as Marketo.
Showing how the email will be rendered across all the different email platforms.,Calling out the errors in code in a more explicit manner
Explaining what the problems are within the templates
Pulling in tokens to check the functionality of them to ensure they pull with the correct sizes and will fit properly within the different screen sizes and email platforms,7,Litmus has ensured consistency across all templated emails allowing us to put forth a unified email marketing strategy.
With tokens not pulling in as I expected there were sizing issues that Litmus didn't show until the email had already been sent and a reply was returned.
Makes it easy for us to view any new email before sending to ensure it meets our brand standards.,Marketo,Less than 10,000,B2B,Marketo, Salesforce App Cloud, WdeskVerified UserUseful but slow!2018-11-28T18:24:13.263ZWe use Litmus on the Marketing Automation team to build and test emails before sending them in Marketo. Litmus allows us to see how emails will render across clients, ensure that the links function, ensure images are working, and make sure that our emails are not ending up in the spam folder. This tool is primarily used on our team, however, I believe that a few other teams have a license to create emails that they will send out.,Build emails that will render correctly in multiple clients.
Add tracking that lets you see on what device emails are read and for how long.
Send test emails that will tell you if your subject line, preview text, or content will trigger spam flags.,Speed. If we are using it properly with snippets and partials, it becomes intolerably slow
Search function. Keyword searches for projects frequently will not turn up what you are looking for
Auto save. If you leave your work for too long or someone else jumps into the code, your work is always lost,8,Improves deliverability which helps us reach our business goals.
Our brand identity isn't harmed by broken emails and poorly built emails.
Let's us work faster and more efficiently.,,More than 5 million,B2B,Marketo, Lucidchart, Atlassian ConfluenceVerified UserLitmus is the Holy Grail of Email Testing2018-08-16T18:11:54.936ZI am the sole user of Litmus (and our sole Email Marketer) and we use it to test how emails will render across all devices. I am primarily responsible for creating, testing, sending, and reporting on our emails, and know from personal experience that an email that looks or behaves poorly leads to an unsubscribe or ultimately a spam complaint. Litmus helps me ensure that no little mistake goes unnoticed. Code is very sensitive and the slightest mistake can cause all sorts of rendering problems, even if it looks perfect in Apple Mail. Outlook is notorious for emails acting wonky, and with Litmus, we are able to ensure that all our recipients get the same email experience regardless of what device they are using to view our emails.,Email rendering, of course! That is definitely their number one asset, and the thing they do best. While I have only the spam testing feature, the device rendering tool is incredibly invaluable. Imagine having to send an email to yourself (or a list of all your hundreds of email addresses and setting them up....) and checking it not on just your Mac and iPhone, but on your PC, your Android, your iPad, your Android tablet, your older PC with Outlook 2007, checking Samsung Mail on your Android, Google Inbox on your phone, Office 365, AOL.com, Hotmail on your various devices.... my head is spinning! Litmus takes away every bit of that annoyance and lets you view the rendering in one simple location.
Litmus also offers great webinars to help email marketers with strategy (seriously, stop spamming people - it does more harm than you can see at face value), with email development (they won't teach you how to code but will teach you how to use the tools to their full potential), and with content that provides a holistic view of email marketing as a whole. These reports offer up real, hard data and include general trends that help email marketers understand what works, what doesn't, and where they need to go with it.
The whole email testing experience with Litmus is a breeze. It's so easy to get started and understand, it almost feels like you're doing something wrong. I love having the history of past tests too, in case I want to compare various results.,This is more of a selfish nice-to-have, as I find no real, major issues with Litmus. But I'd like to see some sort of highlights within test results where code may have an issue. I use Sublime Text to make sure I'm coding properly, but it doesn't catch the tiny mistakes that aren't apparent in, for example, Apple Mail. I may see a perfect-looking email in Apple Mail but my colleague sees a strange mash-up of content blocks in Outlook on their PC. Being able to find the issue quickly within Litmus would be super cool, and I'd totally pay for that feature. Otherwise, I truly have no major issues and see no areas of major improvement other than cool new tools.,10,The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.,Email on Acid,1 to 5 million,B2C,Magento, Monetate, ListrakSteffany Winkelmann
Unspecified
Litmus
24 Ratings
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