Litmus Reviews

Our team uses Litmus both for BtB promotions for our company and also for our clients. We utilize all of the Litmus features, for a variety of uses. Our Marketing team uses the Litmus integration with Act-On to get device previews for every email marketing message. These device previews have identified some important image sizing issues when there are updates to Act-On's image rendering. Using device previews give us the confidence to use their WYSIWYG editor with confidence, saving hours of coding each week. Our email services department uses the checklist and spam check features for advising our clients on how to best design emails to their audience.

We use Litmus to test email templates in different mail clients and browsers with the Litmus editor and also sending directly out of Pardot. This ensures that the email looks great in all of the different clients/browsers and the experience is the best. We also use the spam checker to verify content and deliverability of our emails.

Litmus is used by CRM and email marketing associates to review new email campaigns and automations.

We use Litmus in the marketing department. As an Art Director, I need to preview how my emails will look across various email clients. Of course there are slight display variances between email clients, but mainly we're looking for catastrophic breakdowns in the email. Often times it finds a critical issue in Outlook... Outlook is kind of the buzz kill in email design.

We use Litmus in the marketing department to code and preview emails. We also have Salesforce, so the Litmus <> Salesforce integration has been super helpful in previewing emails with different clients right as we send. It helps us develop, build, preview, and send emails. It particularly helps us make sure that all of our emails will render correctly with different clients (Gmail, Outlook, Yahoo, etc...).

We use Litmus to ensure our emails look perfect every time. It doesn't have the widest user base, only 3 of us use it, but it is essential to our email marketing. We have a very strong brand and a lot of customer and prospects that use older technology which means we need to be careful about the emails we send out.

The marketing team uses this to build email campaigns and templates. It helps take the guesswork out of writing emails that work.

We use Litmus to check the sendablity of our emails. From if they are going to make it into the inbox or the junk folder or just disappear by the client (deliverability): we review how emails look in different clients and evaluate the "spammingness" of emails.

Litmus is currently being used at our organization by the Marketing department. More specifically, the tool is used by our Email Marketing team. 2-3 Email Marketing Managers use the product to monitor Email HTML templates across multiple browsers (Firefox, Chrome, etc.) and mailbox providers (Gmail, Yahoo, Outlook, etc.) before deploying. We simply use the Email Previews option. Currently, we do not utilize their Email Analytics, Spam Testing or Builder features.

I am currently using Litmus in my current role of building and testing the email templates that we use for all our templated emails. It allows us to make sure that all of our templated emails will pull in properly to all of the different email platforms from Outlook 13-16, to Gmail for example, and all the different screen sizes. This allows us to determine if the emails are responding as we'd like and that all the images are pulling in properly.

We use Litmus on the Marketing Automation team to build and test emails before sending them in Marketo. Litmus allows us to see how emails will render across clients, ensure that the links function, ensure images are working, and make sure that our emails are not ending up in the spam folder. This tool is primarily used on our team, however, I believe that a few other teams have a license to create emails that they will send out.

I am the sole user of Litmus (and our sole Email Marketer) and we use it to test how emails will render across all devices. I am primarily responsible for creating, testing, sending, and reporting on our emails, and know from personal experience that an email that looks or behaves poorly leads to an unsubscribe or ultimately a spam complaint. Litmus helps me ensure that no little mistake goes unnoticed. Code is very sensitive and the slightest mistake can cause all sorts of rendering problems, even if it looks perfect in Apple Mail. Outlook is notorious for emails acting wonky, and with Litmus, we are able to ensure that all our recipients get the same email experience regardless of what device they are using to view our emails.