Litmus from Validity

At Atlantis Resorts Dubai, we use Litmus frequently to ensure our email campaigns look great and perform well across different devices and inboxes. We use it for email previews, spam testing, engagement tracking, and streamlined approvals, as a brand team has access to Litmus for edits and approvals. Business problem it solves: 1. Help us keep our email consistent and adhere to brand guidelines. We have three properties and 30 restaurants with different email templates, colors, and tone of voice. 2. Help us fine tune content and layout for better performance 3. Reduces the risk of email going into spam 4. Speeds up testing and approvals. We can also share the email template with people outside our marketing department who do not have access to spa operations, call center, and more by creating a sharing link. 5. We can only give view and comment access to different colleagues. We use it across promotions, loyalty campaigns, surveys, pre-arrival Journeys, B2B sales, HR employee internal communications, Newsletters, and many more.

• Shorter Email review Cycle.
• Quick QA and approval.
• Access to the email template with shareable link to outside of our team.
• Email previews on different devices and ISPs.
• To view it on Desktop or mobile.

Salesforce Marketing Cloud, Litmus, Salesforce Sales Cloud

We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.

• Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!

BrowserStack

I'm an email developer. I use Litmus more often to QA my emails. I check how my email will render on multiple devices. I also check my accessibility rating to ensure my email is inclusive and accessible to my subscribers. If I build emails from scratch, I will often use Builder to help fix any rendering issues. I build my interactive models with the help of Litmus' Personalized Content modules. Beyond QA, I also use Litmus to track deliverability and analytics for all of my emails.

• Litmus has cut proofing time down by 50%. Instead of two days of proofing, finding errors, fixing, within a few hours I can find and resolve any big errors before the first proof is sent to the client.
• When building templates from scratch I use Builder to help me find any issues as I build. Before, I would send myself and others proof emails to check for issues. Now I don't even have to involve other people when testing. I see everything I need to see in the Litmus platform.

We use Litmus to proofread emails and share emails with the client. We build the emails directly in Litmus and then share the proofs with the clients for them to make edits. Litmus enables our clients to provide direct feedback on email proofs, allowing for a smooth process. It has really helped us work effectively.

• We save a lot of time not needing to share email proofs across many renders.
• Our clients are effectively able to comment any edits and changes made, they appreciate the use of Litmus.

Checking emails are rendering correctly across all devices and email clients

• Avoided any rendering issues
• Acted as an automated qa
• Avoided any issues that may not have been spotted on different esps

Adobe Marketo Engage