User Testimonial
My organization uses Salesforce Marketing Cloud (SFMC) to create Marketing emails and corporate communication newsletters.
My Litmus …
My Litmus …
Overview
What is Litmus?
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
Recent Reviews
How Litmus Differs From Its Competitors
Awards
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Popular Features
- Email Previews (241)9.393%
- Mobile optimization (248)9.393%
- Spam Testing (184)8.484%
- Email deliverability reporting (192)8.080%
Reviewer Pros & Cons
Video Reviews
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Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
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What is Litmus?
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
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- Tech Details
- FAQs
What is Litmus?
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics. Litmus is designed to automate several processes for marketers to save time and maximize efficiency.
Litmus's key capabilities support campaign development, reviews, pre-send testing, and analytics. It also has tailored solutions for enterprise-size accounts, and is designed to integrate with multiple third-party tools.
Litmus's key capabilities support campaign development, reviews, pre-send testing, and analytics. It also has tailored solutions for enterprise-size accounts, and is designed to integrate with multiple third-party tools.
Litmus Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
Reviewers rate Mobile optimization and Email Previews highest, with a score of 9.3.
The most common users of Litmus are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
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Reviews
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September 26, 2023
User Testimonial
My organization uses Salesforce Marketing Cloud (SFMC) to create Marketing emails and corporate communication newsletters.
My Litmus Account is integrated with SFMC and I make executive decisions on deploying these communications by testing how they render across different devices and email client platforms - which Litmus lets me preview.
My Litmus Account is integrated with SFMC and I make executive decisions on deploying these communications by testing how they render across different devices and email client platforms - which Litmus lets me preview.
- Real Time Rendering
- Environment and Prototyping mockup
- Media Processing
- Additional Mobile View Previews
- Additional Email Client Previews
September 25, 2023
Good for corporate users.
We use litmus to QA an email visually across multiple email clients. We also use the litmus builder to collaborate on emails.
- QA across multiple email clients.
- Send proofs to gather comments.
- Accept emails sent to it.
- The visual builder is glitchy and doesnt save changes sometimes.
- The code editor has low contrast and is uncomfortable to code in
- The control+f sucks and half of the time the result is underneath the control+f overlay
September 25, 2023
Great for team-wide QA
I use Litmus to QA any of my messaging going out to my user segments. It is a great tool to get varying perspectives on what my campaigns look like in different browsers or even to those with color-blindness. The link preview tool is an easy way to make sure your content is sending to the right place; or if it lets you know a link is broken. Litmus makes it very simple to get one last check on any outgoing messaging I have.
- Message previews
- Accessibility ratings
- Recommendations
- Sharing a public preview isn't intuitive
- UI is complex
- Link checks aren't always accurate
September 25, 2023
great
We use it for HTML especially emails for clients. We love it because we can test it in different browsers, mails, phones, etc. and change what seems to be broken. I love it because as we change the code we can see how it changes the look of it in real time.
- Reflect code changes
- Test different browsers
- Great tool
- Could make more friendly the testing tool for different browsers but in general great tool
September 25, 2023
Our email reviews are so much easier now!
We find the Collaboration and Analyze tools the most helpful. Before Litmus, we would have to copy/paste our emails in a Word document to circulate across internal departments. The Collaboration feature in Litmus helps us streamline the email review process and has improved workflow. The Analytics feature helps us understand how long people are reading, glancing, or skimming our emails. With iOS privacy update, we don't look at Open Rates anymore. The Analytics feature in Litmus helps us understand if people are finding our content helpful.
- UX
- Innovation
- Expand the reporting features
- If something isn't rendering correctly in one of the ESPs, recommending a solution to what needs to be fixed.
September 07, 2023
Litmus is Timesaving
We need to create designs for email surveys, so we use Litmus for previews and constructing emails to ensure it renders them correctly across all platforms.
- Preview emails
- HTML design
- Testing
- Upgrade the interface of the previews of HTML
August 05, 2023
The #1 Tool in an Email Marketers Toolbelt
I use Litmus to debug email code in real-time using the Build app. I also extensively use the Test app to identify rendering issues across all email clients and mobile devices. I have also use the Analytics script and app to provide very specific email use stats to clients.
- Litmus is the best email rendering engine, keeping up with the ever changing collection of email apps, web clients and mobile devices.
- Litmus continues to iterate on their goal to provide the full suite of tools for serious email marketers, from SMB to Enterprise.
- Litmus creates reliable content and training to support the email dev and marketing community.
- As email development adopts more scripting and code automation, Litmus has an opportunity to increase their API integration and generative AI functionality.
July 24, 2023
The QA Testing Capabilities are unbeatable!
We use it to ensure that our emails are displaying well on a variety of email clients. It helps us to pinpoint & eliminate any HTML-related layout defects.
- Super easy to use
- Various display options allows us to review a high volume of content quickly
- Shareability options are great, as it allows others to view any email client renderings, even if they do not personally use Litmus daily as I do
- A versioning or organization feature would be great
- Offer more recent email clients. The newer ones are often not available
- In my opinion it runs slow sometimes
July 13, 2023
A vital step in rolling out new email campaigns
CHICMI used Litmus to test campaign and transactional emails across all mail clients and browsers, and as a result identified layout issues with some of our core email elements in the older Microsoft mail clients. The Litmus user interface is simple to use and the real device screenshots make testing so much easier than doing it manually.<br><br>The Litmus pricing model is fine and good value for money, but as a bootstrapped startup, instead of subscribing for a long period of time we find ourselves doing an annual email review, using Litmus for a month or two and then cancelling again. If you're not careful you can easily find yourself paying for a subscription you're not using regularly.
- Email testing
- Email optimisation
- Pricing model
July 13, 2023
Personalization + QA for Great ROI
We love using Litmus for QA - it addresses the problem of emails rendering differently for various clients, and allows us to personalize our emails not only to the email client, but to our audience members as well. Before using Litmus, we were manually testing by sending to different accounts - an approach that took more time and wasn't always accurate.
- Rendering different emails in different clients
- Dark mode QA Testing
- Providing email accessibility feedback
- Providing loading speed and image blocking details so we can optimize our emails
- Would love to have more code snippets provided by Litmus for more "drag and drop" editing
- Expansion of personalization use cases in the "Personalize" tab
- Better functioning Chrome extension - it struggles to load, goes blank, or will partially remain open on the side of my Mailchimp email interface when I'm testing emails on the side of the screen
July 10, 2023
Must have for Email Marketers
We use litmus to create previews of our emails in various email clients and test whether the email is responsive.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
We also use the analytics code to identify our iPhone users and and how many of our opens are not reliable.
- Litmus has snapshot of all the email clients.
- the builder is very helpful we are saving a lot of money on coding tools
- The analytics code gives email read time which is very insightful
- The analytics code creation process can be made simpler
Litmus help us streamline the process of quality assuring our client emails across various platforms. Before Litmus, it was extremely difficult to gage technical or design errors consistently, as everything would have to be done manually on multiple devices. However with Litmus, we have access to our most important platforms.
- Ease of use
- Great design
- In-depth catalogue of useful information
- Personal consultation on email building issues
I mainly use it for testing emails, especially emails with new designs, etc. For new designs, we usually use Bee editor, then paste the code into our email platform (BBIS), then test the email through Litmus to check functionality across different email platforms. We send a few hundred emails out to our constituents each year.
- Checking previews on email platforms and mobile.
- Confirming if links function correctly.
- Make sure images are appearing as they should.
- Certain previews don't function, there are always some that don't work at the time needed.
July 06, 2023
Litmus delivers!
We use Litmus to track our email engagement, performance, and inbox placement. We run spam checks and see how emails are rendered across different platforms. Litmus also allows us to preview emails and add comments for fixes that need to be made before sending. Overall, it gives us peace of mind, and helps us keep track of performance.
- Reporting on email engagement (read time)
- Spam checks
- Content checks and rendering across platforms
- UI
- navigation to tracking codes
- search functionality
July 04, 2023
Litmus helps you to work more efficient.
We use Litmus to test our emails and ensure they render well across all platforms. Litmus also helps us to code our emails. The coding tool is very convenient and helps to code really quickly. Recently, I found that Litmus can help you with spam testing. It provides a very comprehensive report such as Authentication, placement filters, and score filters. It provides you with a take-an-action recommendation and links you can follow to improve your deliverability.
- Email testing.
- Coding tool.
- Spam check.
- More webinars, coding courses, and boot camps.
- Easier connections with sending platform.
June 23, 2023
A must have for all email marketers
If you're running an email program, Litmus is a must-have tool. Even the basic checking functions are absolutely vital to making sure you send high-quality, consistent emails.<br><br>When you start to get beyond drag & drop / all-image emails, that's where Litmus really comes into its own, the templating / snippet / design library features are hugely helpful and can allow non-technical users to build emails using fully custom HTML, as easily as with a drag and drop builder.<br><br>Proof is also extremely worth it and has significantly simplified the process of getting signoff and feedback.<br><br>
- Testing & checking emails
- Building emails
- Streamlining approvals
- Pricing between standard & Enterprise levels, it's a massive jump from one to the other and hard to justify.
June 22, 2023
Time Saved
I use Litmus to move code around easily. Our ESP doesn't allow us to be able to click a part of the email and highlight the exact code. So instead of searching and guessing in the code I can move things around in seconds on Litmus especially when I'm removing/adding things together. Also if I have minified the code, Litmus makes it much easier to work with.
- Highlighting exact code
- Previewing correctly
- Easily access drafts
- Double clicking to highlight all of the code
- Clearer accessibility and functionality
- NA
We use Litmus to design, proof, test and report on our emails. The business goal for using Litmus is to test email rendering across devices and email clients and identify potential faults in the build.
- Identifies formatting issues across different devices
- Allows us to build and collaborate an email with team members
- Gives us insights on engagement of our audience
- Platform speed. I often find that the site is slow working, especially when sending test emails from our ESP
June 15, 2023
Litmus is great
We use it to test the appearance of email sends for multiple platforms
- mimics the appearance of emails on multiple platforms
- previews are easy to navigate with the arrow keys
- many email clients are represented
- its been slow to load previews lately, i have to open then and then go do something else while it loads
- occasionally it will not display the preview, not often tho
May 17, 2023
Inside from Litmus research
Verify emails on different devices and applications. I check also HTML reviews with different email templates. we use several markets and brands for each brand has a different type of email. All those emails need to be checked whether their layout , fonts, and format are correctly implemented. here are the points.
- displayed well like original
- html reviews tab
- easy manage
- multiple files and folders
- scalability
- implementing of automation
- quick response
May 17, 2023
Litmus Review
We have been benefitting from this software through template QA and creating templates that are responsive enough.
- best design emails
- spam check feature
- spam check feature
- email layout
May 16, 2023
Iterate at lighting speed.
We use it to test templates on different email client, to ensure quality assurance and delivery times are met with minimum window for human error.
- Gives you all email clients most commonly on preview.
- Helps you iterate faster.
- Helps you prevent common mistakes in mailing campaigns.
- It could help you suggest what it needs to be corrected.
- Have dark mode.
- It could help you highlight where it could be improved.
May 09, 2023
Executive support
With Litmus, each account has designated Litmus email addresses to send test emails. Instead of creating a new email in Litmus, your team can send an email draft to the Litmus test address, to add the email to your account. By using a different type of test address, you can make sure your email is attributed to the correct team member or organized in the correct folder quickly and easily. Finding the perfect email workflow is an art and a science, but finding your stride can have major benefits.
- Personal test email addresses. Each user has an email address, which is useful for tracking who created and sent which emails.
- Project-specific test email addresses. Projects and folders keep everything in your Litmus account organized, and each has a designated Litmus email address.
- The new version will overwrite the previous version instead of having multiple copies of the same email floating around.
We use Litmus daily to QC our emails through out the email production process. It provides a reliable source to preview how content renders across email providers and devices
- Renders across email clients
- Renders across devices
- Provides previews across different preferences settings including dark mode
- Would be great to be able to re-generate previews as sometimes screenshots are taken too quickly and tiles haven't been given a chance to load
May 08, 2023
Litmus Review
We use Litmus to check the emails client before the sign off and Litmus helps us to identify the issues quickly instead of use a lot of time check one by one. On the other hand, The problems are most in the mobile versions specifically in outlook and Litmus help to our developers to improve the time solving issues.
- Faster
- Ease to use