Litmus from Validity

Score8.9 out of 10

588 Reviews and Ratings

What is Litmus from Validity?

Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

Categories & Use Cases

Media

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.

Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.

Screenshot of campaign preview, available in 100+ popular email clients

Screenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

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Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.6
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.9
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.4

A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.3
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8

#1 most frequent

Professional, Scientific, and Technical Services

25.2%

291 installations of 1,154

“Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!”
— Senior Quality Assurance Engineer, Clarivate (1001-5000 employees)

#2 most frequent

Information

14.3%

165 installations of 1,154

#3 most frequent

Finance and Insurance

11.5%

133 installations of 1,154

Verified User

Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

As an email marketing manager, I use Litmus from Validity on a daily basis. This platform allows me to send and receive proof review/approvals from cross-company stakeholders, visually see how the email will render on various email platforms, ensuring accessibility rendering and also provides the ability to easily implement pre-created modules (countdown timers, polls, satisfaction feedback, scratch-off, etc.) as an HTML code snippet into our emails.

Their deliverability and analytics tool is also a very useful aspect of the platform by providing insights reporting on read time, platform, dark mode and engagement.

Pros

Multiple platform email proofing/rendering
Creative module creation (no HTML coding required)
Engagement reporting

Cons

Ease of implementing engagement back into Salesforce
Mobile proofing ability - our team members are always on the go

Return on Investment

Tremendous time saver - easily 10 hours a week in module creation.
Ability to reach and record multiple stakeholder's feedback in a concise way.
Ability to have visibility and awareness into deliverability, email rendering/accessibility access and engagement results.

Other Software Used

UTM.io, Salesforce Agentforce Marketing

Manoj Babal View profile

Assistant Manager - CRM and Digital Channels in Marketing at Atlantis Resorts Dubai (5001-10,000 employees employees)

Use Cases and Deployment Scope

At Atlantis Resorts Dubai, we use Litmus frequently to ensure our email campaigns look great and perform well across different devices and inboxes. We use it for email previews, spam testing, engagement tracking, and streamlined approvals, as a brand team has access to Litmus for edits and approvals. Business problem it solves: 1. Help us keep our email consistent and adhere to brand guidelines. We have three properties and 30 restaurants with different email templates, colors, and tone of voice. 2. Help us fine tune content and layout for better performance 3. Reduces the risk of email going into spam 4. Speeds up testing and approvals. We can also share the email template with people outside our marketing department who do not have access to spa operations, call center, and more by creating a sharing link. 5. We can only give view and comment access to different colleagues. We use it across promotions, loyalty campaigns, surveys, pre-arrival Journeys, B2B sales, HR employee internal communications, Newsletters, and many more.

Pros

The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
For every edits, we receive an email on our inbox, which is very helpful.

Cons

Sometime, I feel like its slow to use. Speed is something which can be helpful.
AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.

Return on Investment

Shorter Email review Cycle.
Quick QA and approval.
Access to the email template with shareable link to outside of our team.
Email previews on different devices and ISPs.
To view it on Desktop or mobile.

Other Software Used

Salesforce Marketing Cloud, Litmus, Salesforce Sales Cloud

Airaka Laughlin View profile

Senior Quality Assurance Engineer in Quality Assurance at Clarivate (1001-5000 employees employees)

Use Cases and Deployment Scope

We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.

Pros

Provides Mac and PC.
Compact views via mobile devices.
Ability to view results within one screen with quick scrolling.
Able to set up an email address that sends our emails directly to Litmus.

Cons

An easier way to copy a formatted email and have tests performed without having to add XML.

Return on Investment

Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!

Other Software Used

BrowserStack

Aldo Rodriguez Momox View profile

Campaign Manager in Marketing at MRM (501-1000 employees employees)

Use Cases and Deployment Scope

We use Litmus to check the status of our emails, to have up-to-date information about where we're being read from (mobile or desktop), and to add personalization to our emails. It provides up-to-date information about our users' behavior, including openings, clicks, and the time they spend reading our emails. Litmus it’s a great tool to use in CRM

Pros

email tests and reviews
Email Data
personalization images

Cons

Sometimes customization doesn't work quite right.
needs more preview devices
Needs more images to personalization

Return on Investment

Test emails
time saved
data performance

Lindsey Bousfield

Email Producer at Travelers Insurance (10,001+ employees employees)

Use Cases and Deployment Scope

We use Litmus for a variety of uses. We use it to verify our emails, we use it to house templates and snippets for some of our emails, and we use Litmus Personalization and Litmus Pro to enhance our emails with custom personalization.

Pros

The interface is easy to use.
The platform offers a variety or permissions so that we do not need to use a full seat for someone who only needs to view previews.
The personalization features are very helpful and allow us to customize when needed.

Cons

Some aspects of the personalization could benefit from better documentation.

Return on Investment

Having complete and full previews is very helpful for us and our business partners.
The addition of personalization features to Litmus has allowed us to enhance our emails by successfully using personalization.

Alternatives Considered

Email on Acid

Other Software Used

Adobe PhotoShop, Adobe Dreamweaver, Salesforce CMS

Email on Acid

Movable Ink

ZeroBounce

Litmus from Validity

What is Litmus from Validity?

Categories & Use Cases

Media