Litmus
Top Rated
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Litmus
Overview
Recent Reviews
Reviewer Sentiment
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Awards




Popular Features
View all 16 featuresEmail Previews (131)
9.6
96%
Mobile optimization (142)
9.2
92%
Spam Testing (106)
8.4
84%
Email deliverability reporting (116)
8.4
84%
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Pricing
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
Features Scorecard
Email & Online Marketing
4.6
46%
Reporting & Analytics
6.9
69%
Pre-Send Testing
8.9
89%
Product Details
What is Litmus?
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics. Litmus is designed to automate several processes for marketers to save time and maximize efficiency.
Litmus's key capabilities support campaign development, reviews, pre-send testing, and analytics. It also has tailored solutions for enterprise-size accounts, and is designed to integrate with multiple third-party tools.
Litmus's key capabilities support campaign development, reviews, pre-send testing, and analytics. It also has tailored solutions for enterprise-size accounts, and is designed to integrate with multiple third-party tools.
Litmus Features
Email & Online Marketing Features
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Video
Litmus: The World's Best Email Creative Tools
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Litmus?
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklists, spam testing and resolution, proofing and feedback sharing, and email analytics.
What is Litmus's best feature?
Reviewers rate Email Previews highest, with a score of 9.6.
Who uses Litmus?
The most common users of Litmus are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(216)
Reviews
(1-25 of 152)- Popular Filters
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April 28, 2022
Great, easy to use tool
We used Litmus as an inbox monitor tool and for analytics. We had a constant challenge on the length of the email which engagement analytics helped with. Providing clear stats to stakeholders on reading time helped us to improve overall engagement. Great tool and very easy to set up. Inbox rendering was also helpful to address any changes to ESPs rendering engines without a need to test everything manually.
- inbox rendering
- analytics
- easy set up
- would be good to have a scroll report for longer emails
- refreshing tabs can be quite slow
We have not. We have one designer that tests the emails and is responsible for renderability.
April 25, 2022
Litmus does what it promises!
End-to-end testing for all email campaigns. This allow us to focus on the 97% of email clients used by our members.
- Render test.
- In box placement.
- Load time test.
- Spam check.
- Add new clients faster (dark mode for all major clients).
- Suggest solutions for broken code with code examples/video solutions.
- Add example library of components that tend to work across all clients.
We use it most of the time with different stakeholders including copy, design and developers.
My team handles outbound communication, and emails are a large part of that. We have an in-house tool that creates and sends emails, and we use Litmus to view the emails in a variety of email clients. We need a quick and dependable view into how the emails we have created will look on email clients that no one on our team has access to.
- Selection of a variety of email clients.
- We are charged by preview, so I can initially limit preview to the few clients that typically give me problems.
- It is easy to paste the email source into the tool.
- It would be amazing if I could interact with the email previews (clicking buttons, for example).
- My team has come across a bug when the email preview showed inconsistent results for a given email client.
We have not used these features. We typically do most of our work in our in-house tools, and just use Litmus as final Quality Assurance on how the email looks in other email clients.
April 22, 2022
Litmus is a great tool for previewing and testing emails
I use Litmus to review email design and ensure that emails render correctly in a user's inbox, regardless of the email client they use.
- Shows examples of how emails render in different inboxes (desktop and mobile)
- Makes suggestions on design, accessibility, and deliverability of emails
- Checks spam traps to ensure emails will be delivered to the inbox
- It would be nice if it were easier to add email clients for previewing/QA - iOS and android update all the time, so having an auto-add feature to add new versions of email previews automatically would be helpful
Litmus has allowed us to have multiple teams collaborate and comment / approve an email design before launch. It is easy for us to look at an email and flag if updates need to be made to the code for a specific design based on the email client.
April 22, 2022
Litmus is a great partner for Marketo Engage users
Our agency uses Litmus to test previews for all email marketing communications. It is our primary tool for reviewing how our emails look on the most common browsers. We also use tracking codes to collect device and browser data on opened emails.
- Provide informative and easy-to-use previews
- Provide detailed spam analysis
- Provide useful webinars and supplemental resources
- More tiers for number of previews before requiring an enterprise solution
- Offer Marketo integration as an add-on instead of in the enterprise package
- We see high turnover in account management contacts
We have not used the Proof functionality.
April 22, 2022
Litmus is a must have if you send frequent emails. If you are an agency, I don't know how you function without it!
I primarily use Litmus previews to QA/QC our email development for dozens of agency clients. Without this tool, it would be very difficult to quickly see how our emails look across all the most populated devices and email clients. I also use Litmus tracking to gather data that email platforms do not collect. Lately, one of those unique pieces of data has been the Apple-privacy impacted opens.
- Easy to use with dynamically generated test email addresses, quick to render dozens of previews.
- Amazing aggregate reporting with all the data that email platforms are not providing.
- It's amazing learning through resources and webinars. I always feel like Litmus is moving forward, never taking an eye off the industry and the technology.
- I'd like to see the design tools of Litmus be optimized for agencies with dozens of clients. Creating dozens or hundreds of modules and templates for a single client is manageable. But scaling that up to dozens of clients with thousands of modules is not really manageable in the current dashboard.
We do not use Litmus Proof because we post proofer feedback to an internal project management system. We will reconsider working Proof into our system because of how great other Litmus features are.
April 22, 2022
Litmus - A great tool to improve your email marketing
We send out thousands of emails a year to our membership. We primarily use Litmus to gauge our reader's interest in our emails. We have great interest in the open and read rates. We also determine what topics are of interest to our membership. It is a great tool in allowing us to know if we are hitting the mark in our marketing and general interest topics. It also allows us to test our emails to make sure they will appear properly on different devices and different browsers.
- Analytics of emails
- Testing of emails on different devices
- Helping you build proper emails
- More in-depth analytics - showing what people click on in the emails
- Easier A/B testing
- A cleaner dashboard
Although we do not use this feature as much as we should, when we have, it has saved us time and effort. It has allowed us to comment directly on the proof about changes on important messages. This showed designers/editors exactly what needed clarification. The link tracking showed what worked and what didn't. Finally, the approval process allowed it to get reviewed and approved along with the different steps so that nothing was sent out without the appropriate eyes looking it over first.
April 22, 2022
Highly Recommend Utilizing Litmus!
We primarily use Litmus for the testing component for our email, seeing previews and reviewing the QA components. Being able to see how our emails look from different clients and on mobile and desktop is incredibly helpful for us to optimize our emails.
One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
- I love how Litmus sends emails and webinar training to help continue education
- The Preview and QA feature is so helpful
- The Builder feature to see our code and find problem areas
- Customer service and continued support
- I enjoy the platform and don't have anything I would like done differently. The functionality is there, and the product has been so helpful for my team and me.
My team members will often use Litmus to review emails, but I am the owner of our email program, so I primarily am the one utilizing the tool. My manager and teammates use the system to review the emails at times. We haven't used the task list features or commenting features but look to doing that in the future.
- no training
No
April 22, 2022
Litmus is a Must-Have Testing Tool!
We use Litmus daily with our email marketing program. Once our developers build and code out our email sends, we use Litmus to preview our send across various email clients, apps, and devices to ensure the email appears cohesive across all platforms. This ensures our emails are always on-brand, error-free, and always looking great.
- Protects brand reputation.
- Helps to ensure emails look good across a very high number of platforms.
- Helps to ensure email accessibility.
- When there is an error, it would be great if Litmus could suggest a coding fix for it.
- The mobile app is not quite as user friendly as the desktop version.
- The cost is high.
Our team has used Litmus to streamline the email approval workflow and reduce review cycle time—there is much less back-and-forth. Emails are approved faster, have fewer errors, and our rounds of feedback have dramatically decreased.
April 22, 2022
Works as expected
We primarily used Litmus to test the rendering in different email clients. It's very easy to use Litmus in this aspect, as we could fairly quickly view the rendering across multiple clients. We did not really use any of the other features.
- email client rendering
- Easy usability
- Snippets
- Often a bit slow. Maybe RAM intensive.
- I'd would've loved a VML live-rendering feature
Didn't use it.
April 17, 2022
My Love for Litmus
At Scripps, we have internal customers who provide overall goals, copy, and assets to support various carelines. Our team uses the Previews and Q&A section to ensure our links are working properly and identify any issues prior to sending for proofing. We use the proofing in Litmus as an email approval platform for our internal customers. Finally, for large sends, we also use the Analyze feature to add tracking code to our campaigns when we feel we need deeper analytics than our email platform can provide. Additionally, the level of service, blogs, and help articles are so helpful for our small team. I lean on Litmus for best practices and tips.
- best practice free seminars
- previews
- collaborative
- additional metrics
- ability to load new emails post review/corrections
Litmus proof is a crucial part of our email review and approval process. All of our internal stakeholders and customers are trained on how to use Litmus proof and we will not launch an email without going through this process.
April 17, 2022
Litmus Saves Email Processing Time
This is the second organization that I have used Litmus for, and I'm a strong believer in its benefits. At my current company, we use Litmus to test emails in various browsers before sending. In my previous role, we also used the collaborative review function that allowed all team members to provide input on an email proof in one place.
- Email browser testing
- Email coding review and adjustments
- Collaborative team review of email proofs
- Collaborative review only available with more advanced, more expensive packages
In my previous role, my team used the Litmus Proof function to collaboratively review and edit emails before sending. This saved a vast amount of time, effort, and confusion by avoiding manually sharing various versions of the email. Unfortunately, this function is only available in more expensive versions of Litmus, so the startup I am currently working with has a limited marketing budget, and doesn't have the ability to use Litmus Proof.
April 15, 2022
Litmus is amazing. Easy QA & Reduced Review Time
We utilize Litmus to confirm the appearance of e-mails in various e-mail clients. Litmus is beneficial in ensuring that the e-mails we've built and developed are populating without visual errors on desktop and mobile platforms. The Litmus previews allow for a simple and efficient yet thorough QA of the e-mails.
- E-mail preview in e-mail clients
- Sorting of e-mails
- Ease of navigation
- Identifying popular e-mail clients
- Removing obsolete e-mail clients
- Highlighting prospective errors
We primarily utilize the Shared Link function to allow for easy testing and review. This feature has helped share Litmus previews and contributes to a simple review process.
April 15, 2022
How Crucial Is Litmus To Your Email Marketing?
We test our marketing emails in Litmus to see how they render in multiple desktops, mobile, and web-based email clients. Additionally, we look at feedback from Litmus regarding our subject lines, accessibility, link integrity, loading speed, and spam testing.
- Email client previews
- Link integrity
- Email industry best practices
- Emoji use in subject lines: recent test in Litmus didn't show any issues, but in an A/B, I noticed lower deliverability with the version that used an emoji.
- Litmus says links to my company's LinkedIn and Instagram accounts always say they're broken, but I've never been able to prove this in actual emails.
We have not used this feature.
April 14, 2022
Litmus: a one-stop-shop for email production
Litmus is used in the Office of Admissions for developing and testing all email communications with prospective and admitted students. We have approximately 350+ distinct marketing emails and numerous other transactional ones for various events, and they need to be well designed and function correctly in multiple email clients. Litmus ensures that our emails are bulletproof and will be delivered as coded. Litmus has significantly cut down on the amount of time it takes to build an email with snippets and partials, as well as the CSS inlining capabilities. Large email newsletters that previously would take 2 hours to build, can take as little as 30 minutes, and our average build time is only 10 minutes.
- Quick and easy testing and sharing results with others
- Organization of email components (partials, templates, etc.)
- Thorough checklist for email production that's good for novices and experts
- Best email specific text-editor in the industry
- Can be slow
- Search should be available from every screen
- Being able to sort folders and email files alphabetically would be good
We don't use Proof, because we don't have that level of Litmus.
April 13, 2022
Three Cheers for Litmus!
We use Litmus before sending any emails, to any clients. Once our emails are designed and coded, we run them through Litmus to get a comprehensive, guided checklist of the critical elements that affect email performance and delivery. Litmus provides a 360-degree view of our email will appear across 100+ different email clients, allowing us to spot flawed formatting at a glance. It even lets us test in Dark Mode to ensure everything looks good.
- Previews your email across 100+ popular email clients.
- Provides recommendations on how to optimize your sends.
- Confirms that your email meets accessibility standards.
- The tool is expensive.
- Customer service is quick to respond but does not always have a solution.
- The new UI is a bit difficult to navigate.
We do not currently use this functionality.
January 21, 2022
Essential Tool in any Email Marketer's Toolbox
Litmus is an essential component of our email marketing process. The whole marketing team uses it to test their emails before sending, and a good number of them also use the "Proof" function to collaborate on email development. We have found that built-in Analytics provides a different view to that of our ESP, and in particular, has helped us tackle the recently Apple Mail Privacy changes by identifying Apple Mail users. We also use the Builder for one of our newsletters, and I would have no hesitation in implementing a Litmus Builder-based master template for general email creation if we weren't already using our ESP's built-in email builder and templates to great success. In addition, an often overlooked bonus resource is the Litmus Community and their newsletters/blogs which are really good for sharing new ideas and clever tricks, as well as getting to the bottom of really niggly irritating problems with finicky email HTML.
- Testing emails across multiple email clients, browsers, and devices.
- Collaboration on email development.
- Comprehensive and potentially complex email template development and usage.
- Additional analytics beyond that of most ESPs.
- Excellent developer resources.
- Full Admins don't have the same level of access as Account Owner - e.g. some granular permissions can only be assigned by the owner.
- Not as many email client/browser/device variants as Email on Acid (but all the main ones).
- Can't locate the Analytics by the id in the Analytics tag!
Litmus Proof has been beneficial to teams working collaboratively on larger campaigns, as well as providing feedback to users, particularly those who are newer to the team. The core functionality is to be able to share a visual of the email with others, who can then add comments by adding a bubble in the place that their comment relates to, visually. Those comments can then be replied to as a distinctly separate thread, and marked as resolved (which hides them, though they can be viewed in a separate area if needed). It then has approvals, though there is no built-in workflow integration which would be a really interesting and useful future enhancement.
January 21, 2022
Litmus for Life!
We primarily use Litmus for quality assurance purposes with our marketing emails. Beyond that, it allows us to be innovative. Litmus builder helps us develop custom-coded modules when we want to test out animated, interactive, dynamic, and personalized elements. The education and networking that Litmus facilitates within the email marketing community with webinars, forums, and annual Litmus Live events is where we see real value.
- Grid layout in the Litmus builder
- Education
- User insights on email platforms, devices, locations
- The folder structure of the new Litmus is more challenging to keep organized
Litmus proof allowed my team to QA over 200 nurture emails in the span of a week. All the comments were in one area. It was a very streamlined process to edit, QA, and approve all from the same platform.
January 17, 2022
Great Product For All Of Your Email Build Needs
Litmus has become a staple for our organization when it comes to ensuring that our emails look their best for each and every send. Their new offerings of analytics, Builder, and Design Library have added an entirely new level of value to our email marketing team. Litmus has been important in helping us produce emails that are best-in-class when it comes to design and user experience.
- Email previews that check everything from design to accessibility
- A robust design library that is super intuitive
- Analytics suite that helps the user understand how impactful a company's emails are to the users they reach
- Make Partials editable in the build suite
- Make templates sortable
Yes, Proof is an integral part of our email creation workflow. We use the collaborative review and approval to ensure that we communicate what needs to be changed in an email before its launch.
January 14, 2022
The Ultimate Email Marketing Tool
Litmus helps us preview our emails in real-time on desktop and mobile devices along with different browsers and operating systems for those desktops and devices. It's extremely beneficial to see the problem areas (if there are any) and be able to address them quickly and on the fly.
- Email Previews.
- Proofing.
- Project Management.
- Enterprise pricing is extremely expensive.
- Downtime on some email previews takes longer than usual. Especially when we need to view them.
January 04, 2022
Check out the new Litmus
We have started using Litmus Proof to facilitate the approval process of emails. As a result, we are able to visually understand the exact changes that need to be made as well as clearly see when an email has been approved by the stakeholder. We have used Litmus Analytics to enhance reports and provide deeper understand of the devices our customers use to view our emails. Using this tool, we are able to see what device was used to view the email as well as the region where the email was opened and how long the contact spend on the email. This allows us to make modifications to our messages to meet the viewer's needs, such as shorter messages for groups of customers who use mobile devices or longer messages with multiple links to targets who spends longer on emails.
- Email approval process: Visual indicators of what to change and green approval button.
- Insight into user device: Easy visuals show the percentage and number of devices used to view the emails.
- Insight into time spent on each email: Grouped into three categories to easily determine how long is spent on each email so decisions on content length can be made for future emails to the targets.
- If Litmus Builder doesn't integrate with your email service provider or marketing automation platform, the process of editing becomes more manual because each edit identified in Litmus Proof needs to be done in your ESP or MAP and then imported again into Litmus Proof for review.
- Phone Support is currently not available so you need to submit a support request and wait for a response. This can result in an endless trail of emails until you are escalated to a live support person.
- It's sometimes difficult to find support documentation using the search feature which can be frustrating when you are in a hurry. This tool works best if you have a long lead time for development of emails or if you are an experienced Litmus user.
This has reduced the time needed for edits and also clarified the changes to be made.
January 02, 2022
We love Litmus!
Litmus is an email marketing platform that helps me and my company on a day-to-day. We like to use this platform to collaborate with each other as well as with some of our clients. There [are] also many insights that I and my fellow colleagues are able to use, which has increased productivity for the company as a whole. Overall, the biggest business problem this product addresses is communication and productivity, and it has improved in both areas.
- Facilitate communication
- Increase producitivity
- Manage multiple accounts
- Improve marketing
- Functionality could be better
- The interface could look smoother
- Reaching clients from other organizations was somewhat difficult
My team and I have definitely used marketing emails to streamline email approval workflow and reduce review cycle time. [The] biggest way we do this is by creating a team task list to understand what needs to be done and what we can check off. This has really helped with productivity as we know what everyone in the team is doing and are able to better help those that could not necessarily complete a task.
December 21, 2021
Long time Litmus Lover!
We use Litmus to Q/A all of the emails that go out to our global audience (over 200,000 contacts). We make sure the design looks good across all devices/clients, and that there are no other flags (email size, subject line/preheader wording concerns) that would cause the email performance to be in jeopardy. It is part of our process to check every email in Litmus.
- it simplifies and speeds up testing my content - the email previews are quick and easy to evaluate
- The accessibility/link validation is also super helpful! The ALT tag reminder is especially helpful
- The loading speed feature is great too! We like to report this back to other email creators when we see their emails taking a while to load.
- Customer support is speedy but also we've had a hard time finding resolutions. Logging into Litmus within our email tool and on the website is not seamless, and we've never gotten a good answer as to why.
- The price point is high for small businesses, I would hope they could offer something more cost flexible for those.
We have not yet used the Litmus Proof feature. The email drafts go through (too) many hands in the project process, and we cannot offer access to the tool to 3rd party vendors (our proofreader is not in-house). But perhaps we will consider this option in the future if it can work with our access processes.
December 21, 2021
Litmus provides peace of mind and insights to email marketing, although it can be overkill for some
We primarily use Litmus to quality check emails, ensuring they render correctly across different email clients, and they do not have other issues like accessibility. We also use Litmus to track additional data such as email clients that are not tracked by the email service providers. We sometimes use it to troubleshoot coding issues with emails.
- Check rendering of emails across different email clients
- Identify non visual issues with emails such as accessibility
- Track additional data with email sends such as email client used
- Navigation of the new UI is a bit confusing
- Tracking versions of the same email can be clunky depending on the email service provider
- Can use some notification features e.g. soon-to-expire tracking codes, usage limit, etc.
We have not to use Litmus' Proof feature.
December 21, 2021
Litmus offers extensive testing across various email clients, devices, and software versions.
We use Litmus to test emails on various email clients, including testing for Light vs Dark mode more recently. Without this service, our emails would break across multiple email clients that we don't have access to for testing.
- Testing Outlook vs Gmail vs Apple and on older software or versions
- Testing light vs dark mode in the code
- Easy-to-use code editor and previewer
- Subject line testing capabilities to compare how well a subject line might perform.
We have not used this feature yet.