Start up / beginner usability tool
Use Cases and Deployment Scope
Previously have used Lyssna to get quick feedback on new concepts before they are launched, or to get some feedback on which design (out of a number / range) is the most impactful or interesting to a user at any one point. This has allowed us to have some data to back up the decisions that we are making.
Pros
- Feedback on designs
- Creating key tags / themes
- Generating AI reports
Cons
- More targeted screening
- A portal of all opportunities rather than email invites
Likelihood to Recommend
If you don’t have a big budget or are first starting to do research then this is a great tool. It is easy to do, and therefore you don’t need to spend a large amount of time doing any training to get up to speed. If you are wanting big detailed and complex research to be done, then this probably isn’t the correct tool to be using as it can be somewhat basic.
