Great tool for specific applications
November 18, 2018

Great tool for specific applications

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with UsabilityHub

UsabilityHub was used by the Marketing department in my organization. We used it to test out new designs of ads, pages, headlines, etc. We also used it to test out navigation of a page/a series of pages. It was a great tool to use if we wanted to test something out but didn't have the time or necessary traffic to test out the item on a live site.
  • Testing out design - ads/websites
  • User preference for a certain design
  • Ease of navigation of a certain page/series of pages
  • Add additional demographic sorting options for the audience to better meet the needs of B2B users - for example include industry type, functional area, etc.
  • Bring back the navigation test type
  • Add additional test types
  • Positive - It would give us responses significantly faster than testing out a concept on a live site
  • Positive - It allowed us to reach a wider audience for our tests (beyond our website traffic)
  • Positive - The quick turnaround time and quality of feedback encouraged other internal units to want to test more as they saw the return quickly.
Like UsabilityHub, VWO is a testing platform but it tests against a site's users, not a set pool of testers. There is more flexibility for testing with VWO as you could use a WYSIWIG/edit HTML/CSS to make changes to a live site vs. UsabilityHub where'd you have to upload image files.
UsabilityHub is great for testing out small parts of a page/site or ad campaign, but VWO is better suited for larger concept tests.
UsabilityHub is great for testing out an item where you need responses quickly and/or you don't have sufficient traffic to test out an idea on a live site/environment.
UsabilityHub is not suited for testing out items that require a specialized knowledge. For example, we had headlines to test out related to purchasing energy, but not every tester in UsabilityHub's pool had the level of knowledge needed to give a qualified opinion on this subject.