Usability Testing Tools

What are Usability Testing Tools?

Usability testing tools are used to evaluate how products or a webpage are received and used by a group of customers. This gives direct qualitative and quantitative input on how real users use the system or website. Usability tests also identify design problems before the final product is released. They help gauge customer satisfaction with the product.

Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow site developers to observe user engagement with the website or mobile app and identify frustration points.

Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow buyers to use their own panel of participants to run the tests with.

Usability Testings Tools Features & Capabilities

Testing

• Remote testing

• Moderated testing

• Unmoderated testing

• Mobile app testing

• Prototype testing

• A/B testing

Data Analysis

• Video capabilities

• Video annotation

• Survey capabilities

• Task reporting

• Behavioral data tracking

• Heatmaps

• Clickstream

• Time on task

Pricing Information

Many vendors offer free trials of their usability testing platforms or freemium versions of the software with a limited test length. Monthly plans can range anywhere from $80-$400 a month. The more expensive plans provide unlimited testing time and a greater variety of testing methods and analytic tools. Individual and team plans with a set number of video session can range from $50 to $300. Enterprise level solutions are more expensive than individual or team plans. Vendors typically do not disclose prices for enterprise plans but most offer quotes upon request.