Usability Testing Tools

Best Usability Testing Tools include:

UserTesting, Hotjar, Optimizely, and Optimal Workshop.

Usability Testing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Usability Testing Tools Overview

What are Usability Testing Tools?

Usability testing tools are used to evaluate how products or a webpage are received and used by a group of customers. This gives direct qualitative and quantitative input on how real users use the system or website. Usability tests also identify design problems before the final product is released. They help gauge customer satisfaction with the product.

Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow site developers to observe user engagement with the website or mobile app and identify frustration points.

Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow buyers to use their own panel of participants to run the tests with.

Usability Testings Tools Features & Capabilities


  • Remote testing

  • Moderated testing

  • Unmoderated testing

  • Mobile app testing

  • Prototype testing

  • A/B testing

Data Analysis

  • Video capabilities

    • Video annotation

  • Survey capabilities

  • Task reporting

  • Behavioral data tracking

    • Heatmaps

    • Clickstream

    • Time on task

Pricing Information

Many vendors offer free trials of their usability testing platforms or freemium versions of the software with a limited test length. Monthly plans can range anywhere from $80-$400 a month. The more expensive plans provide unlimited testing time and a greater variety of testing methods and analytic tools. Individual and team plans with a set number of video session can range from $50 to $300. Enterprise level solutions are more expensive than individual or team plans. Vendors typically do not disclose prices for enterprise plans but most offer quotes upon request.

Usability Testing Products

(1-25 of 30) Sorted by Most Reviews

261 ratings
130 reviews
Top Rated
Optimizely is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.
52 ratings
66 reviews
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business dem…
141 ratings
54 reviews
Top Rated
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
Crazy Egg
80 ratings
26 reviews
Crazy Egg is a heat map web analytics product.
Optimal Workshop
8 ratings
5 reviews
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
9 ratings
3 reviews
SessionCam is a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Session replay technology enables brands to record customer activity on a site and replay a…
1 rating
2 reviews
UserBob provides remote user testing. The vendor recruits users to try out an organization's website and records the tester's screen and feedback. Organizations can provide instructions on what will be tested and can also select the demographic groups from which the users will be chosen.
1 rating
2 reviews
Userlytics headquartered in San Francisco provides their suite of usablity testing tools for UI or website developers (or deliverers of similar digital assets) on a pay-as-you-go / per participant basis, or a subscription basis.
test IO
0 ratings
1 review
test IO’s crowdtesting platform enables agile software development teams to call on the skill and insights of more than 40,000 distributed QA professionals - on-demand - to scale up unbiased QA testing on real devices throughout the development cycle.Test setup takes minutes, and results arrive is a…
1 rating
1 review
UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.
0 ratings
1 review
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When …
UsersThink provides landing page feedback on demand. The vendor takes care of setup, configuration and user recruiting.
GhostRec is an in-page web analytics solution built around usability testing. It does not require any additional hardware and software, and it also has features such as heatmaps and 24-hour support.
Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.
Pulse Insights
Pulse Insights' micro survey platform is designed to help clients get instant insights from their web and mobile properties in order to continuously improve. The vendor’s value proposition is that embedded, in-page micro surveys attract high response rates, actionable responses, and faster learnings…
Screenster is a low-code solution for web UI testing automation. Along with the full support of Selenium and JavaScript, this tool features rich functionality for codeless test authoring and editing. Screenster enables robust automation of visual UI testing with self-healing locators, DOM and conten…
UsableNet AQA Testing Platform
UsableNet headquartered in Los Angeles offers the AQA usability testing platform.
According to the vendor, with UXArmy Online Usability, the creation of a user test takes minutes and user responses start flowing in within hours of the test launch. UXArmy Online Usability Testing captures screen video as the testers follow the instructions and tasks you have set out for them. You …
Ghost Inspector
Ghost Inspector is a browser test automation and recording tool for testing website and web app functionality, from the company of the same name headquartered in Seattle.
Teston is a user testing platform that connects companies to local testers around the world. According to the vendor, Teston stands out among the alternatives for the following reasons:Teston is localized. Our service connects companies to local testers, which is a real game-changer because only loc…, a project of Conversion Hub in Singapore, provides a suite of usability testing services such as website and intranet design, and UI/UX guidance and design testing.
Level Access AMP (Accessibility Management Platform)
AMP brings accessibility tools together into one cloud-based platform. AMP pairs their accessibility testing engine with workflows, versatile reporting options, development best practices, and a library of training courses -- allowing organizations to incorporate accessibility into existing developm…