Usability Testing Tools

Usability Testing Tools Overview

Usability testing tools are used to evaluate the end-user experience with a product or service. This usually involves learning more about how products or a webpage are received and used by a group of customers. Usability tests also identify design problems before the final product is released.

Usability testing is a core component and method of user experience research (UXR). It helps provide organizations with direct qualitative and quantitative input on how real users use the system or website. Overall, they help gauge customer satisfaction and understanding with the product.

Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow designers, researchers, and site developers to observe user engagement with the website or mobile app and identify frustration points.

Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow customers to use their own panel of participants to run the tests.

Top Rated Usability Testing Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

What is usability testing?
08:40
What is usability testing? When should you do usability testing? On what factors should you decide the user-friendliness of an application? This video goes over those topics in more depth.

Usability Testing Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Usability Testing Products

(1-25 of 39) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Smartlook
Customer Verified
Top Rated

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked…

Optimizely Web Experimentation

Optimizely Web Experimentation is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.

Key Features

  • a/b experiment testing (48)
    84%
    8.4
  • Preview mode (45)
    70%
    7.0
  • Multi-page/funnel testing (53)
    51%
    5.1
UserTesting
Customer Verified
Top Rated
TRUE

UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the…

Hotjar
Customer Verified
Top Rated

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

Crazy Egg

Crazy Egg is a heat map web analytics product.

Optimal Workshop

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

Userlytics

Userlytics headquartered in San Francisco provides their suite of usablity testing tools for UI or website developers (or deliverers of similar digital assets) on a pay-as-you-go / per participant basis, or a subscription basis.

SessionCam now part of Glassbox

SessionCam was a SaaS based solution that offers a suite of analytics tools including session replay, heat-mapping, conversion funnels and form analytics all designed to allow brands to optimize their website. Capabilities of the former SessionCam product are now provided by Glassbox,…

UserBob

UserBob provides remote user testing. The vendor recruits users to try out an organization's website and records the tester's screen and feedback. Organizations can provide instructions on what will be tested and can also select the demographic groups from which the users will be…

UserReplay

UserReplay, from UK-headquartered software company User Replay with offices in France and the US, offers a customer experience management tool dedicated to usability testing of websites, web forms, and web applications.

PlaybookUX

PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and…

Optimizely Full Stack

Optimizely Full Stack is a feature flagging and experimentation platform for websites, mobile apps, chatbots, APIs, smart devices, and anything else with a network connection.

test IO

test IO’s crowdtesting platform enables agile software development teams to call on the skill and insights of more than 40,000 distributed QA professionals - on-demand - to scale up unbiased QA testing on real devices throughout the development cycle.Test setup takes minutes, and…

Maze User Testing

Maze is a rapid user testing platform from Maze.design in Paris, designed to give users actionable user insights, in a matter of hours. The vendor states that with it, users can test remotely, autonomously, and collaboratively.

Navilytics

Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.

Pulse Insights

Pulse Insights' micro survey platform is designed to help clients get instant insights from their web and mobile properties in order to continuously improve. The vendor’s value proposition is that embedded, in-page micro surveys attract high response rates, actionable responses, and…

Screenster

Screenster is a low-code solution for web UI testing automation. Along with the full support of Selenium and JavaScript, this tool features rich functionality for codeless test authoring and editing. Screenster enables robust automation of visual UI testing with self-healing locators,…

Teston

Teston is a user testing platform that connects companies to local testers around the world. According to the vendor, Teston stands out among the alternatives for the following reasons:Teston is localized. Our service connects companies to local testers, which is a real game-changer…

UXArmy

According to the vendor, with UXArmy Online Usability, the creation of a user test takes minutes and user responses start flowing in within hours of the test launch. UXArmy Online Usability Testing captures screen video as the testers follow the instructions and tasks you have set…

Ghost Inspector

Ghost Inspector is a browser test automation and recording tool for testing website and web app functionality, from the company of the same name headquartered in Seattle.

UsabilityTesting.sg

UsabilityTesting.sg, a project of Conversion Hub in Singapore, provides a suite of usability testing services such as website and intranet design, and UI/UX guidance and design testing.

Loop11

Loop11 is a self-serve, browser-based solution for usability professionals, web managers and web designers from the company of the same name in South Melbourne, enabling users to create their own online, usability testing projects to get the metrics needed to optimise website usability.…

Learn More About Usability Testing Tools

What are Usability Testing Tools?

Usability testing tools are used to evaluate the end-user experience with a product or service. This usually involves learning more about how products or a webpage are received and used by a group of customers. Usability tests also identify design problems before the final product is released.

Usability testing is a core component and method of user experience research (UXR). It helps provide organizations with direct qualitative and quantitative input on how real users use the system or website. Overall, they help gauge customer satisfaction and understanding with the product.

Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow designers, researchers, and site developers to observe user engagement with the website or mobile app and identify frustration points.

Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow customers to use their own panel of participants to run the tests.

Usability Testings Tools Features & Capabilities

  • Usability Tests
  • Remote testing
  • Moderated testing
  • Unmoderated testing
  • Mobile app testing
  • Prototype testing
  • A/B testing
  • Data Analysis
  • Video capabilities
  • Video annotation
  • Survey capabilities
  • Task reporting
  • Behavioral data tracking
  • Heatmaps
  • Clickstream
  • Time on task

Usability Testing Tool Comparison

Before investing in a usability testing platform, consider the following key points:

  1. Methodology: What type of user research are you planning on conducting? Mainly in person or online interviews? Moderated or unmoderated usability tests or surveys? Surveys? Or are you planning on analyzing website data using product or web analytics tools, heatmaps? Or are you focusing on optimizing your website via A/B and multivariate testing? There are different types of software tools that are well suited to each of these. First, identify what type of tests you plan on running or analytics you plan on looking at before picking out a usability platform.
  2. Testers: Will you need to purchase test participants through the platform you end up purchasing? Or do you already have a way to recruit test participants? Certain platforms like UserTesting.com have a wide pool of users that customers can take advantage of. However, not all platforms offer this.
  3. B2C vs. B2B: Will you be targeting B2C or B2B users to test? This may not seem like an important distinction at first, but certain platforms are much better suited to B2C than B2B audiences. For example, some platforms won’t work well for more complex prototype testing or longer user interview sessions (e.g. 45 minutes or longer). Consider the makeup of your audience and target test group before purchasing a tool.

Pricing Information

Many vendors offer free trials of their usability testing platforms or freemium versions of the software with a limited test length. Monthly plans can range anywhere from $80-$400 a month. The more expensive plans provide unlimited testing time and a greater variety of testing methods and analytic tools. Individual and team plans with a set number of video sessions can range from $50 to $300. Enterprise-level solutions are more expensive than individual or team plans. Vendors typically do not disclose prices for enterprise plans but most offer quotes upon request.

Usability Testing Tools Best Of Awards

The following Usability Testing Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

best usability testing tools

Related Categories

Frequently Asked Questions

What are some methods used for usability testing?

Usability tests can either be moderated or unmoderated. But overall, usability testing is just one method under the larger umbrella of user experience research (UXR). Other methods you can use to collect qualitative and quantitative feedback about the user experience with your product or service include:

  • Usability lab studies
  • Eye-tracking
  • Clickstream analysis
  • A/B or multivariate testing
  • Ethnographic field studies
  • Heatmap and scroll depth analysis
  • Intercept surveys
  • Email surveys
  • Card sorting
  • Concept testing
  • User interviews
  • Focus group studies


Why is usability testing important?

Usability testing, and user experience research more broadly, helps companies answer a few critical questions about how users are interacting with their product or service. For example, is your company building the right type of product, website, or new feature? And are you building the new product, website, or feature in the right way—i.e. Will users want to interact with the end product?

Usability testing collects qualitative and quantitative data from users to help answer these questions, before your company invests a bunch of money in building the wrong thing.

How much do usability testing tools cost?

Price can vary by platform depending on how extensive the features are and the number of usability testing sessions are included. For example, some vendors charge between $100-$5,000 per month while others charge a yearly fee upwards of $15,000. Interested buyers should contact the vendor directly for pricing.