Maptitude Reviews and Ratings

Rating: 10 out of 10

Score

10 out of 10

Community insights

TrustRadius Insights for Maptitude are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Essential for work: Many users have stated that Maptitude is essential for their work. They rely on the excellent tools for preparing maps and the geocoding tool, which help them analyze and visualize data effectively.

Excellent tech support: Numerous reviewers have praised the excellent tech support provided by Maptitude. Users appreciate the prompt responses to emails and phone calls, as well as the commitment shown by the support team in solving any issues they encounter.

Cost-effective option: Several users have highlighted that Maptitude is a cost-effective option compared to other similar tools. They find it relatively inexpensive while still offering powerful features and functionalities, making it a valuable investment for their mapping needs.

Reviews

5 Reviews

Our tool of choice is Maptitude. It is one of the most affordable and feature-packed desktop GIS software in the market.

Rating: 10 out of 10

Incentivized

November 24, 2021

Use Cases and Deployment Scope

We provide GIS-based research and consulting for the financial service and the casino industry. We provide Customer data enhancement, combined with segmentation, which will allow you to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.

Pros

Integrates data from disparate sources.
Easy to use GIS functions including drive time analysis, territory analysis, buffer and density analysis and data aggregation, geo coding.

Cons

For the work we are doing Maptitude work perfectly.

Likelihood to Recommend

Maptitude has proven to be an easy tool got banker to analyze their lending patterns for CRA and HMDA. In addition, it helps refine and target potential customers based on segmentation models. Given the new 2020 census data, Maptitude is ideal for understanding the changing demographics.

Steve Bouton

Director in Research & Development at ITS Integrated Tracking Systems (1-10 employees)

Vetted Review

5 years of experience

Large set of features at a great value

Rating: 10 out of 10

Incentivized

November 23, 2021

Use Cases and Deployment Scope

We use Maptitude to map people and projects, calculate distances, and compare demographics. The built-in Census Bureau data allows us to target areas for development and provide data for policymakers. The ability to add our own data to the Census Bureau data, and the database features, in particular the ability to use formulas, adds another level of functionality that really puts Maptitude on another level.

Pros

Map large lists of addresses.
Perform data calculations with the database features.
Calculate distances in mileage and driving time.
Integrate charts.

Cons

Some functions are not intuitive and require training.
More graphics options.
More charting options.

Likelihood to Recommend

Maptitude is well suited to mapping large data sets. I routinely map data sets of several hundred thousand points. It works well layering multiple data sets on top of each other in order to compare them.

Verified User

Professional in Research & Development (201-500 employees)

Vetted Review

5 years of experience

Powerful Business GIS at an Economical Price

Rating: 10 out of 10

Incentivized

July 8, 2020

Use Cases and Deployment Scope

As a user of Maptitute for the past 10 years, I can say that I have been continually impressed at the improvements that have been made through each iteration of the software. I use the software primarily for business/retail applications, institutional research, and logistics. Maptitude's greatest strength is the software’s ability to crunch through “big data” sets and display that data spatially in just a few steps. Maptitude is a great alternative to ArcMap, as all of the ArcMap extensions (i.e. spatial analyst, network analyst, etc.) are all built-in for a fraction of the cost.

Using Maptitude, I can easily create 3-D maps, heat/hot spot maps, Thiessen Polygons (Areas of Influence), drive-time rings, flow maps (desire lines and spider maps), territory mapping, and spatial overlays (tagging features from one layer to another), trade area/site selection, and much more. I can also easily bring in shapefiles, imagery, and terrain data from a variety of sources. Maptitude has a robust geocoder built-in, that can instantly locate data that you have stored in Excel, Google Sheets, Access, or other SQL formats. Maps can be exported in a variety of formats that interact nicely with the Microsoft Office Suite environment.

As one who has taught Business GIS courses, the beauty of Maptitude is the low learning curve, which allows my students to focus on the analysis and results of data and less time on basic GIS software fundamentals. For the price ($695), Maptitude, is hands down the best desktop GIS software on the market.

Pros

Geocoding
Thematic mapping
Big data

Cons

Data dashboards

Likelihood to Recommend

Maptitude excels with data visualization so spatial patterns within your tabular data start to appear allowing you to convey that information in a straightforward manner. Fully integrates with Microsoft Office. <a title="Link: https://www.youtube.com/watch?v=4t9-vBIfp8Q" href="https://www.youtube.com/watch?v=4t9-vBIfp8Q">https://www.youtube.com/watch?v=4t9-vBIfp8Q</a>

Brett Lucas

Principal in Professional Services at Cardinal Geographics (1-10 employees)

Vetted Review

10 years of experience

View profile

Great for logistics location analysis

Rating: 10 out of 10

Incentivized

July 8, 2020

Use Cases and Deployment Scope

I'm a logistics consultant running my own business. I use Maptitude for visualisation and analysis on behalf of my clients for two completely different business streams - mainly for logistics studies but also for looking at databases from customers in areas like marketing, field service, membership organisations... while remaining GDPR compliant of course!!

Pros

Being able to visualise customer spread and hotspots
Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
Analysing potential new locations using centres of gravity and, particularly, the facility location tool
What I call the batch mileage tool - generating times and distances between multiple locations
The flow tool - being able to visualise volumes moving between locations

Cons

While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace

Likelihood to Recommend

In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.

Kirsten Tisdale

Logistics Consultant in Professional Services at Aricia Limited (1-10 employees)

Vetted Review

6 years of experience

A program that can meet your sales mapping needs.

Rating: 9 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

Maptitude is mainly used to meet admissions and marketing needs. This tool, even though the learning curve can be steep for some, is a great tool providing the means to map our admissions and marketing data. It also provides census data that we can overlay to help us make decisions on where to market. The only issue is that with several companies moving to PowerBi, this tool may become obsolete.

Pros

Importing Data - simple to import data, unless you are adding data to a previously created map.
Mapping Data - will map all sorts of data, and does a real good job with it.
Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.

Cons

Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.

Likelihood to Recommend

If you want to map any form of data that requires a geographic map, I would recommend Maptitude. This program will allow you to map all types of data, along with the ability to create territories. You can also find locations quickly and easily. I use this function to center my marketing areas around my campuses. Then I use the radius tool to outline my areas. Finally, I create territories within those areas.

If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.

Verified User

Director in Sales (201-500 employees)

Vetted Review

4 years of experience

Loading Reviews List....

Home
,
Geographic Information
,
Maptitude
,
Reviews and Ratings

Powerful Business GIS at an Economical Price

Rating: 10 out of 10

Incentivized

July 8, 2020

Use Cases and Deployment Scope

Pros

Geocoding
Thematic mapping
Big data

Cons

Data dashboards

Likelihood to Recommend

Brett Lucas

Principal in Professional Services at Cardinal Geographics (1-10 employees)

Vetted Review

10 years of experience

View profile