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What is

Crayon’s is a 3-sided AI & ML engine for eccommerce personalization in the banking industry.

According to the vendor, brings 3 key benefits to its clients:

1) #UnlockWallets - The vendor says customer can drive 3-7% increase in spend.

2) #GetPersonal - The vendor says customers can use taste attributes to expand transactions.

3) #ReduceCycleTime - The vendor promises customers can go from raw data to Personal Storefronts and campaigns in 7 days. platform has 3 studios, each designed to address a key stakeholder function within the bank:

1) For analytics teams: Taste Studio delivers “TastePrints” (underlying personal lifestyle preferences) of each individual.

2) For digital and campaign teams: Engage Studio creates millions of personal “Spaces,” lifestyle experiences / storefronts that are personalized for the audience.

.3) For merchant acquiring teams: Commerce Studio enables Private Marketplaces, where merchants can engage and target customers at an individual level.

The vendor says has proven impact at scale, and reports the following achievements:

  • Onboarded over $21Bn Taste Portfolio Spends
  • Developed 125 Mn Individual Taste-Prints
  • Generated $324 Mn of Total Incremental Spends
  • Delivered Over 9 Mn Personal Storefronts
  • Onboarded 37 Mn Customers
  • Analysed 2.9 Bn transactions Features

Has featureTaste Explorer - Use an intuitive 3-step query interface to understand your customers like never before. Go beyond behavioral metrics such as spends and transactions to understand why your customers behave the way they do, and use this knowledge to drive all customer conversations.
Has featureOpportunity Explorer - Schedule analog and digital campaigns in minutes. Not hours. Run them within days. Not weeks. Design batch and real-time campaigns around your business objectives, be it increased usage or cross-border spends or anything else. What’s more, accurately predicts the potential impact as you design the campaign, so no more shooting in the dark.
Has featureMerchant Hub - Empower your team with a centralised on-boarding portal that does away with messy paperwork and poor data quality. Upload offers from multiple sources in one go and let manage your offer inventory for you. Offer Map Competitors Technical Details

Operating Systems: Unspecified
Mobile Application:No