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What is Maya.ai?
Crayon’s maya.ai is a 3-sided AI & ML engine for eccommerce personalization in the banking industry.
According to the vendor, maya.ai brings 3 key benefits to its clients:
1) #UnlockWallets - The vendor says customer can drive 3-7% increase in spend.
2) #GetPersonal - The vendor says customers can use taste attributes to expand transactions.
3) #ReduceCycleTime - The vendor promises customers can go from raw data to Personal Storefronts and campaigns in 7 days.
Maya.ai platform has 3 studios, each designed to address a key stakeholder function within the bank:
1) For analytics teams: Taste Studio delivers “TastePrints” (underlying personal lifestyle preferences) of each individual.
2) For digital and campaign teams: Engage Studio creates millions of personal “Spaces,” lifestyle experiences / storefronts that are personalized for the audience.
.3) For merchant acquiring teams: Commerce Studio enables Private Marketplaces, where merchants can engage and target customers at an individual level.
The vendor says Maya.ai has proven impact at scale, and reports the following achievements:
Maya.ai Technical Details