TrustRadius: an HG Insights company

Breeze Intelligence for Hubspot

Score8.7 out of 10

74 Reviews and Ratings

What is Breeze Intelligence for Hubspot?

Breeze Intelligence for Hubspot, formerly Clearbit, is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.

Top Performing Features

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.4

  • Contact information

    Information about individual contacts is available and high quality.

    Category average: 8

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 8.4

Areas for Improvement

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7.2

  • Tags

    Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.

    Category average: 7.6

  • Filters and segmentation

    Allows users to filter contacts and segment leads to explore data and create lists.

    Category average: 8.1

"Clearbit is a magical data-driven tool!"

Use Cases and Deployment Scope

Clearbit is a powerful asset for data enrichment. It's data accuracy is wonderful, especially when it comes to the company and contact information of targeted leads. Also, the API is well documented, making integration easy. Real-time updates keep data fresh. However, to increase the sales leads, Clearbit is a magical tool for me. Overall quality is higher than others.

Pros

  • Lead Qualification: With Clearbit, you can easily identify targeted leads and valid contact information.
  • Clearbit has seamless CRM integration.
  • Also, it has real-time data enrichment.

Cons

  • Clearbit can improve by adding more data-sourcing areas.
  • And they can add verification tools for data accuracy.
  • Also, they should consider more flexible pricing tiers, which can be effortable for small businesses.

Return on Investment

  • Clearbit helps me a lot! It helps me to increase my targeted lead list.
  • It helps me to improve the marketing personalization.
  • Also, it helps me to keep the data quality up-to-date.

Usability

Alternatives Considered

RocketReach, Apollo.io and ZoomInfo Marketing

Other Software Used

RocketReach, Apollo.io, Crunchbase

Best tool for Lead Generation

Use Cases and Deployment Scope

We use Clearbit for Data Generation. I've used lot of other competitors since last few years, Out of the others I love Clearbit data more. Using this B2B Data I noticed the delivery rate was way higher than Other which is important for any Outbound prospecting folks. I can simply gather my target buyer and sent it to my CRM.

Pros

  • B2B Data Generation
  • Intent based data Generation
  • CRM Integration

Cons

  • Intent based was good but may be something like regional based using google analytics would be better
  • Chances of Improving in Data Validation
  • Data Enrichment was bit hard to do for my own csv file

Return on Investment

  • Lead Generation is a Big Plus
  • Negative Impact is like data validation which leads to block my emails
  • Integration data to our hubspot CRM is a plus

Usability

Alternatives Considered

Crunchbase, Apollo.io and AeroLeads

Other Software Used

Crunchbase, AeroLeads, Apollo.io

One of the most reliable data enrichment tools

Use Cases and Deployment Scope

We use Clearbit for data enrichment within Hubspot-Clearbit platform. The business problems the product addresses is that of ennsring we collect as less data as possible from customer (no-form movement) and then enrich it further with Clearbit enrichment and save on our own bandwidth of manually enriching data.Scope of our use case is limited to US audience form fills on our website.

Pros

  • Data enrichment quality
  • Ease of use
  • Salesforce integration

Cons

  • Email quality is good but mobile number data needs improvement
  • Compared to Zoominfo, they need to improve their tech stack details
  • Apart from data enrichment feature, there are other features which need more promotions from them

Return on Investment

  • Data quality improvement
  • Data quantity improvement
  • Better SDR and Sales productivity

Usability

Alternatives Considered

Apollo.io and SalesIntel

Other Software Used

Canva, Snov.io, Twilio SendGrid

Leading Data Enrichment Platform for Marketing Teams

Use Cases and Deployment Scope

We leverage Clearbit's capabilities through two primary implementations in our organization: (1) enhancing and enriching our customer data records directly within Lead and Contact page layouts to provide more comprehensive information about our prospects and customers, and (2) integrating Clearbit's robust data enrichment capabilities with our Google Analytics 4 implementation to gain deeper insights into our website visitors and their behaviors.

Pros

  • Enriches lead and contact records effectively
  • Provides easy access to company information
  • Enhances Google Analytics 4 data quality

Cons

  • Improve data available for enrichment
  • Update database more frequently, as some information is outdated

Return on Investment

  • Improved visibility into lead records
  • Company's recent acquisition raises concerns

Usability

Alternatives Considered

6sense and ZoomInfo Marketing

Other Software Used

Adobe Marketo Engage, Figma, Salesforce Marketing Cloud

Great invention for managing sales activities

Pros

  • I appreciate its simple layout and its navigation which allows SDRs to find company-associated web pages.
  • I can easily send them emails. In this way, I have generated leads that eventually affect my sales.
  • It is integrated with so many other similar tools that have left a mark in managing the CRM.

Cons

  • The pricing policy is very high which hinders its usage among the small business setup.
  • Also, the company's LinkedIn profile is not found every time.
  • However, this tool is found to be a convenient one.

Return on Investment

  • It helps us a lot in targeting important tasks of companies.
  • Its subscription is expensive.
  • Secure and reliable.

Other Software Used

Trello, monday.com