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Filter 68 vetted Dynamic Yield reviews and ratings
Reviews (1-25 of 61)
December 13, 2019
Easily worth the money
Dynamic Yield is our third AB testing vendor. We chose them for three reasons:
- Cost - They were way cheaper than most of the leading companies, especially at scale. Most of the others have server caps which limited us.
- Triggers - The secret to personalization is what can you trigger off of, and of options to trigger off of, they easily had the broadest number.
- Templates - Looking for personalization ideas; they had dozens ready to go with simple implementation.
- Personalization
- AB Testing
- Automation & Scripts - Handlingautomated QA, etc
- Scale - 100+ tests gets unwieldy really quickly
Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets.
- Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.
- Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.
- Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time.
- Reporting - would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming.
- Site personalization - would be good if the results were also displayed on the on this screen as you could then see winners/losers quicker and make appropriate actions/decisions.
We use Dynamic Yield on the e-commerce team to help drive conversion and offer a more personalised shopping experience for the customer. We were able to start tailoring the experience of new vs. returning customers who were getting on our site as we found these were very different shoppers with very different behaviours.
We could also get feedback quickly from our customers on topics we wanted to explore moving forward, using pop up questionnaires which has been really insightful and an easy way to get their feedback quickly. It also made A/B testing content and experiences much easier giving us quicker, clearer results to interpret.
We could also get feedback quickly from our customers on topics we wanted to explore moving forward, using pop up questionnaires which has been really insightful and an easy way to get their feedback quickly. It also made A/B testing content and experiences much easier giving us quicker, clearer results to interpret.
- Quick and easy platform to set up experiences / tests and preview before setting live.
- As this isn't my sole focus on the team the fact the platform is really simple to use and quick to set up different tests/experiences means I can easily dip in to the platform to put something live without spending hours setting it up. The preview function is extremely useful for checking your work as well, we always test experiences thoroughly before putting them live and this easy function helps iron out any issues beforehand.
- Support from our Senior Customer Success Manager Doron has been faultless and a huge help in getting us up and running with the platform.
- This is something that is definitely stand out for Dynamic Yield. We have weekly calls with Doron who always has the patience and time to talk through all our ideas and queries. We hit the ground running with the platform and she helped us get going with live tests in the first few weeks and made getting to know the platform so much easier.
- Just the sheer amount you can do with the tool!
- We've been using the platform for a few months now and have only just really scratched the surface on the amount of things we can do with it! From creating detailed segments to target our different audiences, to A/B testing dynamic content on our site and pop up questionnaires there is little that Dynamic Yield can't do! And even if we broach Doron with an idea she will always go away and find a way we can do it or have it added on as a new function.
- The preview function is great at the moment however we have a mobile responsive site which is sometimes a bit trickier to preview things on. It would be great if somehow that could be updated to make mobile previewing easier.
- We have a lot of tests running at the same time and often the site personalisation list can be quite long, the search function helps but it would be great going forward if we could have more of a filing system to group tasks together to make them easier to find.
November 13, 2019
Strong Personalization Possibilities
home24 uses Dynamic Yield for different marketing actions, such as personalization, A/B testing, affiliate banners and in product tech for recommendations, notifications and dynamic landingpages.
- Using personalization and recommendations to help meet customers' needs.
- Giving the possibility of setting up easily various A/B tests.
- Allowing several actions without the usage of tech support.
- Giving the possibility to do proper reporting of all actions.
- The possibility to upload various assets more easily over different accounts.
November 13, 2019
The best site personalization tool there is!
LAGOS has been using Dynamic Yield for over 2 years. Since adding onsite personalization we have seen an increase in customer retention. Customers are coming to the site and being served relevant products to their shopping needs. The most significant change was updating our product recommendations to dynamic content instead of us picking what we thought the customer wanted to see.
- The Customer Success team at DY is amazing. Whenever we have a question, they are quick to help and provide helpful information.
- DY is very good at providing use case ideas from companies to help inspire use cases to be used on our site.
- The DY Summit is an amazing time to hear from other customers and what they have been doing with DY on their sites.
- The one thing I noticed that is missing from DY is the automatic merchandising for the product grid pages. But luckily I know this is in the works and will be released soon!
November 13, 2019
Great tool that is easy to use and immediately delivers value
We are using DY on a daily basis to steer our revenue towards daily targets, via personalized content.
The ownership of the tool sits with the sales department, which aims to subtly influence the customer on his/her journey to a purchase. It gives us the opportunity to change the UX as well as dynamically personalize content without the involvement of our IT department, which makes the execution of changes much faster.
The ownership of the tool sits with the sales department, which aims to subtly influence the customer on his/her journey to a purchase. It gives us the opportunity to change the UX as well as dynamically personalize content without the involvement of our IT department, which makes the execution of changes much faster.
- Quick responding customer service that is local.
- A powerful tool in the hands of the right people.
- Quick and easy implementation and close onboarding support.
- Easier custom design solutions.
November 13, 2019
Every professional and modern website should have Dynamic Yield
Shoepassion uses Dynamic Yield within the marketing department to optimize and personalize the e-commerce website. All product recommendations within the website and in advertising mails are also implemented with Dynamic Yield. With Dynamic Yield, website changes and website testing can be implemented much faster than in the traditional way, since most changes do not require an IT department. In addition, Dynamic Yield helps us to publish special actions quickly and efficiently on the website and to enable a very fast communication path to the customer. Dynamic Yield can also be used by employees who only have rudimentary IT skills and is therefore very versatile within the marketing department.
- Data-driven personalization.
- Data-driven recommendation.
- Implementation of website changes very efficient.
- Automated test results within different user segments.
- Automatic creation of interesting user segments.
- Native integration in newsletter automation.
- CRM on user basis.
November 12, 2019
Personalisation made easy
We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe. Whether it be to show them more of the articles they love, or a more relevant experience on our shop, we know that all our fans are different and Dynamic Yield allows us to personalise their experience to make our sites as engaging for fans as we can.
- Dynamic Yield allows us to be more relevant in a particular country. We have a large South Korean audience and Dynamic Yield allows us to engage with them to show off a dedicated section of our site and to engage with them in Korean.
- Dynamic Yield allows us to show more relevant promotions to our fans. For example, if they are already a member, we don't need to promote membership.
- Dynamic Yield allows us to test A/B content. As well as giving us the CTR for each variation, Dynamic Yield offers the % chance of each variation being the best.
- One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development).
November 12, 2019
Relatively New User's Impressions of Dynamic Yield
Dynamic Yield is being used as a testing and personalisation tool across our e-commerce team. It helps us to make decisions based on facts from test results, optimise our time by focusing on the most profitable areas to work on and set up a personalisation plan to best service our customers.
- The speed at which you can implement change onto your website. For example, any broken links or one off instances of systems failures affecting the purchasing process a message can quickly and easily be added to the site to inform customers of problems and how they should proceed.
- The DY support team are on hand 24/7 to help with any queries, reply quickly along with having an account manager to reach out to for help with planning and how best to implement test etc.
- Better explanations of what type of campaign to use when setting up personalization. This could be examples of how it works on a website to view and get a better idea how it will show on your site.
- To advance the scheduling feature on site personalization so that campaigns can continue to run but with a change of image instead of having to set up another targeting experience.
November 12, 2019
Overall great personalization tool
We are using Dynamic Yield mainly for managing notifications, personalised content and events, page customization and A/B Testing. Dynamic Yield allows us to test new features quickly without having to involve our developers team. It's used by different teams within the marketing department, in small measure also by the content team.
- Quick to implement and roll out
- Intuitive user interface
- Features packed and several ready to use templates
- Account Management and Support Team are exceptional
- Light onboarding process and a lot of resources and learning material
- Report should be more flexible
- The preview feature is not 100% accurate
- User interface not yet fully stable
- Whole campaigns cannot be paused or taken offline
October 31, 2019
Very powerful Omnichannel Personalization Tool
At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
- Possibility to personalize merchandising assets
- Possibility to use product recommendations with several algorithms and very high customization
- Possibility to create custom messages based on GTM events
- Possibility to create entire pages without tech support
- Possibility of A/B testing any element of the website coming from Dynamic Yield
- Possibility to inject any element inline when a Div is available
- Possibility to create specific rule for Modals and Messages
- Would be cool to have the possibility of linking assets to a campaign and schedule the go live of all the elements simultaneously
Dynamic Yield is enabling the marketing department to increase conversion rates with A/B testing, real-time personalization and automated product recommendations.
- Set up A/B tests without using the resources of our IT department
- Increase revenue with custom product recommendation widgets
- Adding a CRM would be a great plus
We use it to personalize the journey for our customers, give them product recommendations, and gear the site towards things they are likely to buy and need. It addresses the problem of customers not knowing what they might need or are looking for, it also works really well to upsell customers and increase the ROI.
- Premade templates are a great starting point
- The ability to basically be only limited by what you can come up with
- Being able to tie into almost anywhere on your site.
- Their reporting, of how user cases are doing.
- Data and stats
October 31, 2019
Best- in- class Personalization!
Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company.
- Personalization & Segmentation of customers is easily executed.
- Their preview tool could use some improvement as there are some buggy elements, but this is an area that is being address in their product roadmap.
September 10, 2019
Highly recommendable personalization tool for any e-commerce sites
It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
- The many design templates we can choose, it really saves time for our graphics designer.
- The ease of reading information on dashboard and reports.
- All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
- Integrating newsletter (MailChimp in particular) API to DY can use a little bit more guidance.
- Some currency functions (ours is Indonesian Rupiah) does not work properly.
- Product recommendations section for 'similarity : needs to address the fact that they cannot accept multi-categories of each product. e.g. a shirt can be categorized as a 'top' category but will also fit into 'vacation wear', 'sale', etc.
November 13, 2019
Easy to use A/B tool
We use Dynamic Yield to optimize our international webshops. Since Dynamic Yield is implemented we could already raise the general conversion rate.
- Excellent customer support.
- Support for individual cases.
- User-friendly frontend.
- Good analysis of test cases.
- Possibility to pause an experience without creating a new one.
November 13, 2019
Dynamic Yield Review
We use Dynamic Yield for the personalization of banners in the online shop and for the internal, targeted display ads.
- A/B testing onsite and for campaigns.
- Many personalizations and targeting options.
- They deliver new campaign ideas and easy to use templates also useable without devs.
- There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
- A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
November 13, 2019
Great product with an awesome team behind it!
Dynamic Yield is being used by multiple departments. It's helping us with A/B testing and upselling using recos.
- User-centric interface.
- Flexible.
- Best customer support.
- New Adblockers are sometimes causing issues.
- Product category page sorting not available.
- Transfer of data from US to EU servers not possible.
November 12, 2019
Dynamic Yield Review
We currently use Dynamic Yield to keep our website as personalized as possible, hoping to help our customers get the items they are searching for, in a faster manner. Only the marketing team is using it. Problems that DY has solved is ease of use for us as a company in being able to upload content to our website in a visually pleasing manner.
- Dynamic Yield is very good at helping us personalize our website, giving us many options to choose from as to who sees what, and why.
- The ease of use is great, it makes my job quick and easy.
- The number of options and templates that are built-in make DY easy for anyone to pick up the program and be effective without any extra effort.
- Because we have so many experiences on the go at a time, it can get slow while we are working in the back end.
November 12, 2019
Love working with Dynamic Yield
We use dynamic yield to support the marketing initiatives of our client, by focussing on campaigns to target on repeat users, etc
- Supporting analytics are comprehensive.
- Platform's UI is intuitive and easy to use/navigate.
- I like the ability to create templates for experiences that could be used more than once with variable support for changing data definitions.
- Better capabilities of user tracking in email campaign integrations for those campaigns that are not necessarily product-focused.
November 05, 2019
Dynamic Yield - A tool that sets a new standard
Dynamic Yield is being used by multiple departments across the company. Online Shop Managers and Content Managers use it all the time.
- Recommendations handling and set up
- A/B Testing works great and is easy
- Analyzing of a test is very user-friendly
- Dynamic Yield could set up variables which can be used for all campaigns. A global variables setting. For example fonts and colors scheme and so on.
- Dynamic Yield should show the feed presentation better, so the whole feed can be scrolled horizontally on the screen.
- Possibility to see on the templates which campaigns they are used for.
October 31, 2019
The best personalisation tool for modern webshops
We use Dynamic Yield within the Onsite Marketing team to get a personalised webshop experience - personalised banner, text and personalised messages.
- Dynamic Yield has a lot out of the box templates to use for "dynamic content", "overlays", "messages".
- Dynamic Yield is a pretty good A/B testing tool - easy to use.
- Dynamic Yield makes it easy to select a special audience and use this audience as a trigger to show them special website content.
- As a marketing manager I want to adjust some templates by myself. More marketing user training would be helpful.
October 31, 2019
Dynamic Yield Developer/Implementation Perspective
We use it to personalize our website appearance for specific users as well as recommend jewelry.
- Adding dynamic content to your website
- Lots of easily used templates and layouts
- Displaying recommended products for individual users
- Deployment time
- Some documentation is missing
December 05, 2019
Dynamic Yield, easy to use yet ingenious!
We use Dynamic Yield primarily for A/B testing and to create personalized content such as recommendations & notifications. Dynamic Yield gives us the opportunity to get to know our customers and their needs better. We can offer the customer a better journey on our site. The innovative spirit of this company is literally jumping on you by using this great tool!
- Product Recommendations - We can show the customer specific products that are very likely of interest to him and thus improve his experience on our site. The customer reaches his goal faster.
- A big advantage of Dynamic Yield is the support, if you have questions, they will be answered quickly! You never feel left alone.
- Dynamic Yield offers a perfect interface between marketers and developers. Through the ingenious interface, Dynamic Yield is easy to use without a technical background, while developers can prepare great applications for the marketers without a big technical explanation.
- I can't think of anything to improve on Dynamic Yield, I am completely satisfied!
November 12, 2019
Don't look any further
Dynamic Yield is being used by one of our divisions and is quickly being rolled out to others, partly because of the success we've had with it. We've mainly used it for A/B testing for content and UX on our website. It's a very user-friendly tool to use - some of the users are non-technical marketing managers.
- User-friendly interface
- Customer Support
- Robust capabilities
- Although it was pitched as having a tool that allowed a non-technical person to select elements on the website to edit/test, setting up tests almost always requires developer input.
Dynamic Yield Scorecard Summary
About Dynamic Yield
Dynamic Yield calls itself an AI-powered Personalization Anywhere™ platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The vendor says the platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company serves more than 300 brands across the world.
Categories: A/B Testing, Ecommerce Personalization
Dynamic Yield Integrations
Google Analytics, Mixpanel, Marketo, Google Tag Manager, AppNexus, Google Marketing Platform (formerly DoubleClick)
Dynamic Yield Competitors
Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
Dynamic Yield Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| Forum/Community | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar | |
| Dedicated project manager |
Dynamic Yield Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | All |
| Supported Languages: | All |