TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/xC/7E/Z52W1SBN5P4Z.PNGDynamic YieldTesting & Personalization with Dynamic Yield2017-07-10T19:43:37.713ZWe use Dynamic Yield within our product department to run A/B testing for our consumer experiences, and surface targeted on-site merchandising and promotion messaging in coordination with our marketing department.,Easy self-service platform.
Prebuilt templates, and ability to create more, makes repeated tests or messaging easy for marketers to set up without needing engineers.
Account managers are actively involved in client success beyond implementation.,We have experienced some minor bugs with the platform and the plugin, but tech support seems responsive to those issues.
A way of connecting to clients' own APIs for testing product recommendations or allowing for more types of product feeds would be helpful.
As a client, would like to see more information provided for upcoming features and roadmap or have input into what those are.,8,The primary impact we have seen from using the product has been the ability to remove the traditional engineering workflow for many Product and Marketing needs into a self-service platform. Where we would previously need to make requests for our developers to build out things that may not be kept around long-term, or have them help with difficult implementations and workarounds in other platforms, Dynamic Yield offers an option to utilize pre-built templates or have our engineers help with upfront building of reusable templates. This process is far less costly and reduces the amount of code in our codebase that was being used for one-time marketing messages, testing, and so on.,Optimizely, Monetate, Maxymiser and EvergageRachel McDonnellDynamic Yield is a game changer2017-06-15T21:07:31.586ZWe use Dynamic Yield to power custom content inclusions on our pages, either conditionally by custom audience or according to user demographics (i.e. location, device). We also use Dynamic Yield to serve creatives to promote publication subscription, A/B testing them for best CTRs and order completions.,A/B Testing of Creative - this feature allows us to trial multiple creatives and messages without having to force a choice between any one. This gives us much greater freedom in messaging and improves our development workflow by not artificially restricting our choices.
Audience Segmentation - We can segment our audience based on behavior (social sharing, content consumption rates, etc.) and target them with messaging specific to their interests. We can then provide reports on how different audience segments are interacting with our content, and especially how our differentiated messaging is helping to improve those interaction rates.
Display Ads - We have used this feature to create display ads that run through our ad system, but they allow us greater flexibility to A/B test creative. We have also used this to provide retargeting or purchased ads to third parties, and this give us much more control over the deployment and testing of creatives without needing to send the third-party new ad codes.,The analytics of Dynamic Yield are not very clear, and do not always match up even closely with our Google Analytics. Their measuring criteria is different, so I understand the discrepancies, but it sometimes causes problems for me when producing reports from both systems and having to explain why the numbers are so far off.
The documentation is not always very helpful. It provides basic instructions on how to do things in the interface, but does not provide nearly enough specific examples on how to set things up. For most things beyond a simple setup, I have to get in touch with my CSM, and this is problematic in cases where I need to be able to act quickly.
I have encountered problems using templates for the Site Personalization. Specifically, when updating a template, it takes a very long time for the actual code deployments to update, if at all. Most of the time, if I do want to change a template, I have to uncouple the variation from the template, make the changes, and then save a new template.,10,Positive impact has been felt in our ability to A/B test promotional creatives in real-time, thus reducing the amount of time and cost incurred in developing and testing creatives in sequence, one at a time.
Positive impact has been felt in using targeted messaging to increase our subscriptions to products like newsletters, podcasts, or social media,Boomtrain and Optimizely,Wayin, lynda.com, WordPressDavid LindseyOnly just scraping the surface!2017-08-02T18:09:22.268ZCurrently we are using Dynamic Yield to make changes to recommendation logics with little to no involvement from our internal development team. It also allows me to test these logics against each other immediately which in turn makes optimizations a lot faster and allows me to do them at scale. It is currently being used by our merchandising team for this but there are other teams in the process of getting trained (such as marketing and purchasing) who will use various tools Dynamic Yield provides.,Little to no internal development resources required post initial integration.
Do not need to know how to write code - great for merchandisers!,The user flows can be a little difficult to follow at first.
Naming conventions are key if you plan to use this tool at scale.,8,We are looking to grow return customers and increase AOV - it is too early to tell if these objectives have been met as we have only recently launched, but from what we have seen the results look promising and we have only touched the surface on the tools' capabilities and configuration.,,BloomReach, MagentoBrianna McMillanDynamic Yield almost too good for everyday use2017-08-01T22:01:41.059ZDynamic Yield is being used only in our eCommerce department. It is helping with our conversion rate on our site as well as our retention rate for our returning customers.,Onsite personalization
Testing
Anal
Analytics,User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.,6,Conversion rate optimization,Optimizely, Bounce Exchange and Sailthru,Google AnalyticsLanie DePasqualeTesting Dynamic Yield on a news website2017-07-31T23:44:46.384ZWe are currently testing Dynamic Yield on a few departments. It helps us to provide customized news and features (like buttons) to our readers - thus helping us get more committed readers and more advertisers' money. It also helps us to A/B test new features.,If you are technically skilled, you can do lots of stuff with Dynamic Yield and you get lots of different data out of the tests.
Analyzing the basic test results is easy. When working with Google Analytics, you need to have more skills.
The tests work quite reliably, we haven't found any bigger glitches.,You need quite a lot of technical knowledge to run more complex tests, I could not do everything I wanted although I have lots of HTML experience and some JS.
There are too many different menues and functionalities that need to be used. For one of our tests I needed to use four different functions hidden behind different menues. If I remember correctly they were two different templates, custom actions and something else too.
The personalization engine should be more transparent and configurable. Now we do not know on what basis the engine makes recommendations. It would also be nice to get to adjust some variables.,8,Not that much yet since Dynamic Yield is only in use for tests on a small number of pages. But some A/B tests have provided some valuable knowledge to us which has lead to an increased amount of subscribers. Although, those A/B tests probably could have been done with our existing A/B testing software.
Our calculations based on increased CTR of pages suggest that Dynamic Yield can bring us positive business impacts if implemented site-wide.Justus Reinikainen
Unspecified
Dynamic Yield
29 Ratings
