Dynamic Yield
Dynamic Yield
Dynamic Yield
Overview
What is Dynamic Yield?
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer,...
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Bring true personalization from vision to reality with Dynamic Yield
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Bring true personalization from vision to reality with Dynamic Yield.
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta for Business
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | All |
Frequently Asked Questions
Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(103)
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Reviews
(1-25 of 86)- Popular Filters
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July 18, 2022
Great user experience!
We currently use Dynamic Yield for site personalization and triggered emails. We use it across all four brands in our company. The tool has helped us address new user conversion, AOV, cart and browse abandonment, oos recommendations and out of the box ideas to drive unknown user conversion.
- Our account manager does a great job of keeping us organized and goal oriented.
- We value the reports available to us on DY and find them to be useful when refining campaigns and variations.
- I love how DY offers great out of the box ideas.
- I wish I had more one on one training with our former account manager when first using the platform when I joined the company. I've never used this tool and it took a couple months to understand.
Score 10 out of 10
Vetted Review
Verified User
Improving our user's discovery and purchase journey by delivering highly personalized product recommendations and building personalized use cases aimed at increasing conversion and revenue generation.
- Product Recommendations
- Onsite campaign targeting
- AB tests
- Reporting, especially in case of multi-country websites
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize the consumer experience on our European websites. It allows us to quickly deploy scalable campaigns across multiple countries and brands to offer our users a more tailored solution. Use cases range from product recommendation to campaign targeting for granular audiences and dynamic content -- always with an eye on quick iteration to optimize for our key metrics. The flexibility of the tool and the support of the team have been fantastic and instrumental in making our onboarding and ongoing use a success.
- Product recommendations
- Audiences and targetting
- A/B testing
- Even more powerful built-in reporting
July 01, 2022
Frasers Group Personalisation
Score 10 out of 10
Vetted Review
Verified User
we use it for personalization, but also to optimize our website from a UX point of view; Through user testing, we found that our website is "standard" so we are looking to optimize the design and usability; Also through user testing, we concluded that people are looking for more personalization
- Deep Learning Strategy helps us recommend products tailored to the customer's needs and motivations
- The Online Support and account manager Klaudia are extremely helpful in providing us with support when we get stuck implementing experiences and Klaudia always brings new ideas to the table
- the templates provided by Dynamic Yield are easy to use, for example, social proof ones and that gives an easy alternative to testing something super fast
- bought together strategy works poorly, I usually end up getting one of the fallback strategies
- I can't move between variations when previewing on my iphone
- multitouch doesn't allow for different targeting options
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield currently across our web apps for the NOW proposition across GB, Ireland, Austria, Germany, and Italy. We acquired Dynamic Yield with the initial requirements of A/B testing, out-of-the-box templates, and recommendations that would help us drive the business needs forward and propel us to where we hoped to be in terms of personalization across our sites.
- Frequent, high quality contact time with the DY team
- Simple, intuitive UX on the platform
- A problem-solving attitude in where no ideas are bad ideas
- The ability to label multiple campaigns at a time on the Campaign dashboard by multi-selecting them - would be really useful for me!
- lots and lots of saving is needed on every campaign
- I'd like to see cookie targeting for API campaigns
June 30, 2022
Dynamic Yield this is why
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for recommendations AB Testing and also a variety of tools. We are "heavy" users as we use many features and also moved almost all the functionalities to the backend. After working with a few alternatives I found Dynamic Yield as a super useful tool with many relevant functionalities
- recommendations
- ab testing
- personalisation
- customer support
- front end
- speed
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!
- ) Provides potential targeting opportunities based on machine learning
- ) As part of an A/B test, it provides information about statistical significance
- ) Many things are explained on the platform, so it is easy to understand all settings
- ) Very good availability of DY employees for questions
- ) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
- ) That multiple users can work within a campaign without overwriting each other.
- ) More concrete reporting at the variation level, especially for recommendation campaigns.
- ) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.
- Online Training
February 11, 2022
Great recommendations and testing, intuitive UI
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
- The platform itself is very intuitive and easy to use
- Algorithmic performance
- Audiences - lots of flexibility and control
- Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
April 01, 2021
Powerful Personalizations with Ease
We currently use Dynamic Yield to help personalize our website through different experiences and product recommendation modules. The algorithms are constantly updating, learning more about our customers and providing insights into buying patterns based on anything from operating system to geography, to weather patterns and frequency of site visits. Dynamic Yield is used to generate smarter product recommendations and also to provide key messaging and marketing materials at different points in the customer journey.
- Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
- Customer insights are easy to set up and can be applied retroactively to data
- A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
- Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
- Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
- I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
November 13, 2020
Dynamic Yield helps uncover hidden revenue
I am using Dynamic Yield for personalization and A/B testing site side. Using Dynamic Yield to test new features and functionality to prove out concepts. Using Dynamic Yield to uncover hidden revenue through various out of the box features and custom code updates to target returning and new customers.
- Dynamic Yield out of the box tools are easy to use!
- Dynamic Yield provides great use cases and strategies through a customer success manager.
- Dynamic Yield is easily customizable to replicate your site theme.
- Dynamic Yield SPL seems a little buggy as my business is on a headless environment.
October 22, 2020
DY helps us experiment and grow
It's used across the technology and marketing departments. We use it for A/B testing and growth experiments, as well as quick front-end needs—adding a logo or banner. DY helps us get insight into where and how our site can grow, both in improving customer experience and in sales growth.
- Customer success -- our customer success lead helps us learn the tool and make the most of what's available.
- Easy to use navigation -- there's a lot available in the program, but it's not too overwhelming to navigate and digest.
- Detailed reporting -- each test can be analyzed from many different viewpoints. Our rep also helps provide us with additional information and insight on how our campaigns are performing.
- I do think it's not quite self-serving. It's easy to navigate and manage once you get a hang of it, but it does take, in my experience, a bit of training to get started with the program. The Success reps help with that, which is great.
October 22, 2020
Great Features & Value For Medium - Larger Sized Businesses
We primarily use Dynamic Yield to offer product recommendations to our customers. Dynamic Yield allows us to offer more relevant product recommendations through A/B testing than the functionality available in our store platform. We're also able to easily add and display recommendations where we hadn't previously shown them.
- A/B testing so we can constantly continue to improve on the recommendations we show.
- Good tracking analytics for review.
- Easy to change and setup new recommendation testing.
- Initial implementation is a bit cumbersome.
- Setting up recommendations in new spots throughout the site does require some web dev experience.
October 22, 2020
New User to Dynamic Yield
We implemented Dynamic Yield for personalization on our website. Dynamic Yield has helped us to provide better product selections for our customers based on their browsing. Dynamic Yield has assisted in helping us with not only implementing different strategies, but also ideating strategies that fit the personas of our customers.
- Educate--they got me up to speed so quickly on the platform.
- Communicate--our account rep is a great communicator! She is on top of deliverables and keeps us moving forward.
- Mock ups--when we come up with an idea, our rep is able to provide us with a great mock up of the experience so we can truly understand the idea.
- Dynamic Yield could be better with headless environments.
- Dynamic Yield could be better with working with 3rd party developers.
- Dynamic Yield could have more campaigns set up as drafts for their clients to edit and push live.
October 22, 2020
Dynamic Yield is Amazing!
Dynamic Yield is used by our eComm department in our organization. It currently helps the eComm department with customer engagement, new customer captures, and A/B testing of different affinities groups in our customer base. Dynamic Yield has been amazing with the tools and features it offers and makes it easy to target selected audiences and helps us serve the right content to the right audience at the right time. I would highly recommend Dynamic Yield to anyone in the eComm business, it will help you grow in all aspects.
- Helps target selected audiences with ease.
- The experiences it offers out-of-the-box are amazing and easy to use.
- The biggest strength for Dynamic Yield is the abundance of educational resources and their world class customer support!
- Dynamic Yield can improve in providing more amazing out-of-the-box experiences.
- Some experiences need development work, easy custom experiences would be a better improvement.
- The dashboard could be a little easier to navigate, but not much to improve.
October 22, 2020
An awesome platform - just hoping to engage more Aussie users so we have a local time support team!
Our Conversion Rate Optimisation team is leveraging Dynamic Yield in order to manage, track and report on the performance of tests and recommendations. We leverage the built in algorithms and testing capabilities to split and report on experience and variation based performance. As well as to iterate tests and help to map out our testing cadence and test iterations moving forward.
- Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
- An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
- The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
- We are based in Australia and while your support staff are amazing, we find that we struggle to have quick resolutions to our issues and training calls are outside of business hours as our DY support team are all based in the Northern Hemisphere - local support would be amazing!
- We are currently working with a client who has two international sites and hard redirects based on geographic location - it is causing issues with regard to source attribution and location of users (users who have been hard redirected are still showing as having been users and huge percentages of traffic are incorrectly being attributed to referral/direct) it would be great if some troubleshooting could address these types of issues.
October 22, 2020
Make your website unique for every costumer with Dynamic yield!
We are using Dynamic Yield in our ecommerce department. Mostly we use it for recommendations on our product detail page or within our product overview pages. We also use it for specific landing pages to target products for new or returning costumers.
Currently we are also A/B testing an overlay for our newsletter registrations to see which layout works better.
Currently we are also A/B testing an overlay for our newsletter registrations to see which layout works better.
- Great usability in general.
- Reports are super easy to find and understand.
- Perfect support if you need any help.
- We are often setting up test campaigns on our staging system to see how they work. It would be great if you could copy test campaigns with one click on the live system.
October 21, 2020
Dynamic Yield recommendations
Dynamic Yield is being used by a specific organization in the company where I currently work.<br>It address business problems related to targeting specific audience for several campaigns that we want to run.<br>
- Create different campaigns on the website
- Target specific segments of customers
- Excellent customer service
- Provide new ideas to improve shopping experience
- Create videos to support ideas for the new users
October 21, 2020
The everything-in-one-solution for personalization beginners and advanced A/B-Testers
We use Dynamic Yield in a small team but are expending, since we see great potential with a small increase in resources. Anyways we're working as well on teaching individuals in other departments to maintain specific campaigns.
- A/B-Testing.
- Personalization.
- Extend content with dynamic templates.
- Analytics of various KPIs.
- Data exports of raw data.
- More flexible upload of data like .csv files.
October 19, 2020
Best personalization tool on the market
DY is being used by my e-commerce optimization department. Globally it addresses all the optimization and personalization use cases that we want to leverage on our digital touchpoints. We use to have multiple tools to deploy all these use cases and, now, thanks to DY, we only have one tool where we can trigger end-to-end experiences with 1 unified customer profile as we also use DY as a CDP.
- Product recommendation
- Affinity profile targeting
- Omnichanel experience
- Front and server side API
- Webperf
- Analytics capabilities
- Targeting IPs
October 16, 2020
Why Dynamic Yield
We use Dynamic Yield to help e-commerce companies reach their potential. We use the AB testing functionality to give users different experiences, borne from hypothesis to solve problems. This is used with the user personalization Dynamic yield offers. We use this to offer unique experiences to users, which overall benefits the company.
- Personalization
- Out of the box templates
- AB testing
- Recommendation engine
- Learning path
- Dynamic yield offers a lot but there's not enough Implementation documentation
October 16, 2020
My very positive Dynamic Yield experience
Dynamic Yield is a fundamental and essential tool for our Direct To Consumer department and is used to target specific audiences and personalize content across our entire website, whether it is deploying localized messaging or providing key guidance to users, or to power commercial opportunities via recommendations to drive up- and cross-sells.
- Captures specified audiences
- Powerful recommendation engine
- Quickly fire targeted content based on set conditions
- Further training opportunties
- Clearer explanation of test results
- More info regarding new features
October 16, 2020
A Dynamic Recommendation
Score 8 out of 10
Vetted Review
Verified User
At Moss Bros. we use Dynamic Yield within our Ecommerce team as our sole A/B testing tool - for both execution and analysis. It's an agile system that allows us to make quick, on-the-fly changes to HTML and CSS, and also much more complex tests within our sites code, and ultimately assits us to remove opinions from decicions and focus on the data.
- A/B testing.
- Site personalisation.
- Audience segmentation.
- Quick, visual edits like changing images don't work very well and sometimes need coding - which defeats the purpose.
- Ease of selecting div's is clunky.
- Easier capability of amending out-the-box widgets.
- Creating experiences across mobile & desktop simultaneously would be good.
October 16, 2020
The best Personalisation tool around today!
Score 10 out of 10
Vetted Review
Verified User
We at Tottenham Hotspur use Dynamic Yield to offer our fans a personalised experience when they visit tottenhamhotspur.com, shop.tottenhamhotspur.com and experience.tottenhamhotspur.com.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
- A/B Testing - allows us to test anything and everything all over the sites.
- Personalisation - hosting campaigns by region and using local languages to promote.
- Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
- Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
October 16, 2020
Great product with huge potential
Using Dynamic Yield for A/B-testing, and to set up recommendation widgets on the website. As well as popups, notifications, some hotfixes etc. It's increadibly good to have especially for A/B testing and recommendation widgets, the filters and strategies available makes it easy to set up good widgets which displays relevant products for the customers.
- Fast implementation
- Wide variety of optimization options
- User friendly
- Fast and great customer service/support
- Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
October 13, 2020
Great tool for personalization
In our case, we use Dynamic Yield to activate personalization capabilities on our client's websites to maximize their performance.
Until we started to work with Dynamic Yield, adding personalization capabilities to websites was, let's say, a challenging task.
With Dynamic Yield, we have found one of the best tools to do the job. It may not be super easy to install, but once implemented, it has allowed us to do personalization on a scale in a pretty simple way with good results.
For those clients mature enough to go beyond testing and into personalization, Dynamic Yield has proven to be one of the best tools to do the jump.
- All in one tool. You not only can activate personalized content for your audience but also, you can create A/B test within the tool. Also, you can send customized emails campaigns or emails based on user actions (e.g. shopping cart recovery).
- Tons of widgets. Dynamic Yield has a lot of pre-created components that allow you to add almost anything to your website, say a recommendation module, a social proof, timer, etc.
- Predictive targeting. It is what allows you to do personalization on a scale. In essence, predictive targeting works by highlighting personalization opportunities for specific audiences based on your current personalization campaigns.
- Great documentation. You have access to an academy, help center, community forum, and Inspiration center. Also, they do webinars quite frequently.
- Their support team may delay when the issue has some complexity.
- Some integrations, like the triggered emails, can be more simple.
- Lack of a report to show the value of the tool. Right now, it requires some work to achieve this.
- I miss some CDP capabilities to create better segmentation.