Dynamic Yield Reviews

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Score 8.3 out of 101

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Reviews (1-25 of 60)

Alex Smith profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used primarily as a personalisation tool within our E-commerce department, it gives us the flexibility to launch ad-hoc campaigns targeted at specific user groups without involving the development team (most of the time). This allows the team to be agile and responsive to trading conditions, in turn helping us to achieve our overall goals and targets.
  • Quick on-boarding - we really pushed Dynamic Yield to have the software up and running on our platform in less than a month, this was achieved through effective collaboration between our ecom and dev teams and the DY on-boarding team.
  • Attentive and responsive account management - is a major plus point, the account team are always at the end of a phone line or respond to an email within the hour even when travelling.
  • Easy-to-use adaptable out of the box templates - helps us to spin up multiple tests in a short space of time.
  • Reporting - would be good to have a more detailed dashboard that you could customise to suit you needs and then export as a PDF report, currently we export data on a campaign by campaign basis which is fairly time consuming.
  • Site personalization - would be good if the results were also displayed on the on this screen as you could then see winners/losers quicker and make appropriate actions/decisions.
Dynamic Yield is well suited to businesses that are actively engaged in and concerned with how their customers are responding to their site/products be it as a first time or repeat customer. If your business wants to target specific segments with specific messages at specific times then Dynamic Yield is a perfect fit.
Read Alex Smith's full review
rachel woolnough profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield on the e-commerce team to help drive conversion and offer a more personalised shopping experience for the customer. We were able to start tailoring the experience of new vs. returning customers who were getting on our site as we found these were very different shoppers with very different behaviours.

We could also get feedback quickly from our customers on topics we wanted to explore moving forward, using pop up questionnaires which has been really insightful and an easy way to get their feedback quickly. It also made A/B testing content and experiences much easier giving us quicker, clearer results to interpret.
  • Quick and easy platform to set up experiences / tests and preview before setting live.
  • As this isn't my sole focus on the team the fact the platform is really simple to use and quick to set up different tests/experiences means I can easily dip in to the platform to put something live without spending hours setting it up. The preview function is extremely useful for checking your work as well, we always test experiences thoroughly before putting them live and this easy function helps iron out any issues beforehand.
  • Support from our Senior Customer Success Manager Doron has been faultless and a huge help in getting us up and running with the platform.
  • This is something that is definitely stand out for Dynamic Yield. We have weekly calls with Doron who always has the patience and time to talk through all our ideas and queries. We hit the ground running with the platform and she helped us get going with live tests in the first few weeks and made getting to know the platform so much easier.
  • Just the sheer amount you can do with the tool!
  • We've been using the platform for a few months now and have only just really scratched the surface on the amount of things we can do with it! From creating detailed segments to target our different audiences, to A/B testing dynamic content on our site and pop up questionnaires there is little that Dynamic Yield can't do! And even if we broach Doron with an idea she will always go away and find a way we can do it or have it added on as a new function.
  • The preview function is great at the moment however we have a mobile responsive site which is sometimes a bit trickier to preview things on. It would be great if somehow that could be updated to make mobile previewing easier.
  • We have a lot of tests running at the same time and often the site personalisation list can be quite long, the search function helps but it would be great going forward if we could have more of a filing system to group tasks together to make them easier to find.
It's really good for us in retail where the climate is ever changing and you have to be ahead of the game all of the time. The platform allows you to put things live quickly and just as quickly take them down / amend things. It's also great to understand better what our customers are doing/thinking using the testing and therefore providing them with the experience they want and improving conversion.
The reporting is also great for pulling off analysis to share with other stakeholders/management, the probability percentage is very well liked on our team to gain a better understanding of what's working and what isn't rather than just assuming what is working.
Read rachel woolnough's full review
Lena Hauck profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
home24 uses Dynamic Yield for different marketing actions, such as personalization, A/B testing, affiliate banners and in product tech for recommendations, notifications and dynamic landingpages.
  • Using personalization and recommendations to help meet customers' needs.
  • Giving the possibility of setting up easily various A/B tests.
  • Allowing several actions without the usage of tech support.
  • Giving the possibility to do proper reporting of all actions.
  • The possibility to upload various assets more easily over different accounts.
Dynamic Yield is very helpful when it comes to setting up quick A/B tests, as well as using product recommendation and personalization on your website. The whole program set-up is very intuitive.
Read Lena Hauck's full review
Sarah Daniels profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
LAGOS has been using Dynamic Yield for over 2 years. Since adding onsite personalization we have seen an increase in customer retention. Customers are coming to the site and being served relevant products to their shopping needs. The most significant change was updating our product recommendations to dynamic content instead of us picking what we thought the customer wanted to see.
  • The Customer Success team at DY is amazing. Whenever we have a question, they are quick to help and provide helpful information.
  • DY is very good at providing use case ideas from companies to help inspire use cases to be used on our site.
  • The DY Summit is an amazing time to hear from other customers and what they have been doing with DY on their sites.
  • The one thing I noticed that is missing from DY is the automatic merchandising for the product grid pages. But luckily I know this is in the works and will be released soon!
Dynamic Yield is the perfect partner to work with when trying to optimize your customers shopping experiences by providing specific content for their shopping habits.
Read Sarah Daniels's full review
Benjamin Ludigs profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using DY on a daily basis to steer our revenue towards daily targets, via personalized content.
The ownership of the tool sits with the sales department, which aims to subtly influence the customer on his/her journey to a purchase. It gives us the opportunity to change the UX as well as dynamically personalize content without the involvement of our IT department, which makes the execution of changes much faster.
  • Quick responding customer service that is local.
  • A powerful tool in the hands of the right people.
  • Quick and easy implementation and close onboarding support.
  • Easier custom design solutions.
If you are a customer-centric company, this is the right tool to get ideas into execution very fast.
Read Benjamin Ludigs's full review
Julius Jüppner profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Shoepassion uses Dynamic Yield within the marketing department to optimize and personalize the e-commerce website. All product recommendations within the website and in advertising mails are also implemented with Dynamic Yield. With Dynamic Yield, website changes and website testing can be implemented much faster than in the traditional way, since most changes do not require an IT department. In addition, Dynamic Yield helps us to publish special actions quickly and efficiently on the website and to enable a very fast communication path to the customer. Dynamic Yield can also be used by employees who only have rudimentary IT skills and is therefore very versatile within the marketing department.

  • Data-driven personalization.
  • Data-driven recommendation.
  • Implementation of website changes very efficient.
  • Automated test results within different user segments.
  • Automatic creation of interesting user segments.
  • Native integration in newsletter automation.
  • CRM on user basis.
Companies that want to tailor their website to the needs of the individual user should definitely try Dynamic Yield.
Read Julius Jüppner's full review
Will Satterthwaite profile photo
November 12, 2019

Personalisation made easy

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield on our main and e-commerce sites to provide the most relevant content to our fans across the globe. Whether it be to show them more of the articles they love, or a more relevant experience on our shop, we know that all our fans are different and Dynamic Yield allows us to personalise their experience to make our sites as engaging for fans as we can.
  • Dynamic Yield allows us to be more relevant in a particular country. We have a large South Korean audience and Dynamic Yield allows us to engage with them to show off a dedicated section of our site and to engage with them in Korean.
  • Dynamic Yield allows us to show more relevant promotions to our fans. For example, if they are already a member, we don't need to promote membership.
  • Dynamic Yield allows us to test A/B content. As well as giving us the CTR for each variation, Dynamic Yield offers the % chance of each variation being the best.
  • One area Dynamic Yield could improve is reporting. The level of detail in reporting is enormous but it is quite manual at present (although I believe this is in development).
For anyone looking at personalisation and or A/B testing I would highly recommend Dynamic Yield. It is easy to use, very very quick to implement and its 'visual edit' feature is really easy to use for non-technical staff. We have enjoyed great results so far and have seen our fans' engagement on our websites improve.
Read Will Satterthwaite's full review
Nicola Dickson profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used as a testing and personalisation tool across our e-commerce team. It helps us to make decisions based on facts from test results, optimise our time by focusing on the most profitable areas to work on and set up a personalisation plan to best service our customers.
  • The speed at which you can implement change onto your website. For example, any broken links or one off instances of systems failures affecting the purchasing process a message can quickly and easily be added to the site to inform customers of problems and how they should proceed.
  • The DY support team are on hand 24/7 to help with any queries, reply quickly along with having an account manager to reach out to for help with planning and how best to implement test etc.
  • Better explanations of what type of campaign to use when setting up personalization. This could be examples of how it works on a website to view and get a better idea how it will show on your site.
  • To advance the scheduling feature on site personalization so that campaigns can continue to run but with a change of image instead of having to set up another targeting experience.
Well suited to companies who need to react quickly to change and where the customer base varies significantly so that you can target them differently to gain the best conversion and purchase rate outcome. Also well suited to small teams as it is quick and easy to make site changes and set up testing so it does not require a lot of time from users to set up campaigns and once initially set up changes and duplications are very simple so therefore does not take time away from other tasks.
Read Nicola Dickson's full review
Fabio Benvegnù profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Dynamic Yield mainly for managing notifications, personalised content and events, page customization and A/B Testing. Dynamic Yield allows us to test new features quickly without having to involve our developers team. It's used by different teams within the marketing department, in small measure also by the content team.
  • Quick to implement and roll out
  • Intuitive user interface
  • Features packed and several ready to use templates
  • Account Management and Support Team are exceptional
  • Light onboarding process and a lot of resources and learning material
  • Report should be more flexible
  • The preview feature is not 100% accurate
  • User interface not yet fully stable
  • Whole campaigns cannot be paused or taken offline
Dynamic Yield is well suited for teams that wish to be able to run tests and roll out ideas quickly and in a flexible way, without needing much technical know how. Dynamic Yield is not intended as a pure content tool, it works well for small page edit but should not replace a CMS tool.
Read Fabio Benvegnù's full review
Giovanni Luca Randisi profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
At home24 we use Dynamic Yield in several departments, to be precise in Marketing within Merchandising, Personalization, Affiliate and in Product Tech for the function of Messaging, Product Recommendation and Dynamic Landing pages.

The software gives us immense flexibility and targeting capabilities without having the need of going through the usual tech development process. Ideas can be tested quickly and results evaluated real time and that is a big pro for our company.
  • Possibility to personalize merchandising assets
  • Possibility to use product recommendations with several algorithms and very high customization
  • Possibility to create custom messages based on GTM events
  • Possibility to create entire pages without tech support
  • Possibility of A/B testing any element of the website coming from Dynamic Yield
  • Possibility to inject any element inline when a Div is available
  • Possibility to create specific rule for Modals and Messages
  • Would be cool to have the possibility of linking assets to a campaign and schedule the go live of all the elements simultaneously
Suitable for any mid to big size ecommerce who wants to keep the internal setup rather lean and leverage on a powerful external provider who is continuously developing the product and who is open and willing to listen to the customer feedback to improve their products and develop together new features. The level of support you get is also very good and precise at any level of detail.
Read Giovanni Luca Randisi's full review
Zoltan Maklary profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is enabling the marketing department to increase conversion rates with A/B testing, real-time personalization and automated product recommendations.
  • Set up A/B tests without using the resources of our IT department
  • Increase revenue with custom product recommendation widgets
  • Adding a CRM would be a great plus
Dynamic Yield is my first choice for A/B testing and personalization. The tool enables us to set up a test very quickly and try for new approaches in CRO. If you don't have any HTML / JavaScript skills it still has some widgets which an be customized. You need some basic web development skills to use the complete potential of the tool.
Read Zoltan Maklary's full review
Ronald Wybraniec profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it to personalize the journey for our customers, give them product recommendations, and gear the site towards things they are likely to buy and need. It addresses the problem of customers not knowing what they might need or are looking for, it also works really well to upsell customers and increase the ROI.
  • Premade templates are a great starting point
  • The ability to basically be only limited by what you can come up with
  • Being able to tie into almost anywhere on your site.
  • Their reporting, of how user cases are doing.
  • Data and stats
So far Dynamic Yield, is suited for everything we have come across. if you can send your data in the feed to them then you can build just about anything.
Read Ronald Wybraniec's full review
Ashley Moraca profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used by a specific group in the organization dedicated to improving onsite customer experience and driving sales and conversion. For us, it allows us to solve a number of business problems, but all with the goal of driving increased revenue for the direct to consumer website and overall company.
  • Personalization & Segmentation of customers is easily executed.
  • Their preview tool could use some improvement as there are some buggy elements, but this is an area that is being address in their product roadmap.
Well suited in direct to consumer e-commerce websites versus non- transactional sites. We have found that we have been able to drive sales and conversion directly from changes implemented on the tool, and with their global control functionality, we have been able to directly understand with a control group what specifically that impact is.
Read Ashley Moraca's full review
Stephanie Erlita Arifin profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's currently used by my e-commerce platform MASARISHOP.COM to enhance customer experience and add personalization to the site. Everyone in my team contributes to it, from the IT to merchandiser to marketing; and we look at how it can improve our revenue, user retention and loyalty.
In our retail group we're the only one doing e-commerce so DY is not used by other departments.
  • The many design templates we can choose, it really saves time for our graphics designer.
  • The ease of reading information on dashboard and reports.
  • All our problems are addressed, from increasing newsletter subscribers to personalizing the product selection.
  • Integrating newsletter (MailChimp in particular) API to DY can use a little bit more guidance.
  • Some currency functions (ours is Indonesian Rupiah) does not work properly.
  • Product recommendations section for 'similarity : needs to address the fact that they cannot accept multi-categories of each product. e.g. a shirt can be categorized as a 'top' category but will also fit into 'vacation wear', 'sale', etc.
It is very appropriate if you're a mid-sized (or up) e-commerce looking to boost your customer retention and keep traffic flowing in; and want some features that your current back end development cannot create in a short time / money consuming environment.
It's less appropriate if you have limited budget as it is quite costly, or you only want limited features on your site
Read Stephanie Erlita Arifin's full review
Helen Porsche profile photo
November 13, 2019

Easy to use A/B tool

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield to optimize our international webshops. Since Dynamic Yield is implemented we could already raise the general conversion rate.
  • Excellent customer support.
  • Support for individual cases.
  • User-friendly frontend.
  • Good analysis of test cases.
  • Possibility to pause an experience without creating a new one.
Dynamic Yield is the perfect tool for A/B testing. We also use DY to implement content/features quickly.
Read Helen Porsche's full review
Martin Krüger profile photo
November 13, 2019

Dynamic Yield Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield for the personalization of banners in the online shop and for the internal, targeted display ads.
  • A/B testing onsite and for campaigns.
  • Many personalizations and targeting options.
  • They deliver new campaign ideas and easy to use templates also useable without devs.
  • There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
  • A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
Dynamic Yield is very easy to use and easy to understand even for inexperienced users. Without major adjustments, results can be achieved quickly, and developers are not required for most scenarios. In addition, there is very good and fast support. The evaluation of different experiences is somewhat limited. Here one should use external data tools.
Read Martin Krüger's full review
Pawan Yadav profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used by multiple departments. It's helping us with A/B testing and upselling using recos.
  • User-centric interface.
  • Flexible.
  • Best customer support.
  • New Adblockers are sometimes causing issues.
  • Product category page sorting not available.
  • Transfer of data from US to EU servers not possible.
Dynamic Yield is best suited for personalization and testing.
Read Pawan Yadav's full review
Angellica Hunter profile photo
November 12, 2019

Dynamic Yield Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently use Dynamic Yield to keep our website as personalized as possible, hoping to help our customers get the items they are searching for, in a faster manner. Only the marketing team is using it. Problems that DY has solved is ease of use for us as a company in being able to upload content to our website in a visually pleasing manner.
  • Dynamic Yield is very good at helping us personalize our website, giving us many options to choose from as to who sees what, and why.
  • The ease of use is great, it makes my job quick and easy.
  • The number of options and templates that are built-in make DY easy for anyone to pick up the program and be effective without any extra effort.
  • Because we have so many experiences on the go at a time, it can get slow while we are working in the back end.
Honestly, if you want to have an easy way of making sure your website caters the right things to the right people, DY is the program for you. I can have many different iterations of the same page at the same time, and it will show each version to the right person, allowing them to see what they want to see.
Read Angellica Hunter's full review
Laurie Tsakiris profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use dynamic yield to support the marketing initiatives of our client, by focussing on campaigns to target on repeat users, etc
  • Supporting analytics are comprehensive.
  • Platform's UI is intuitive and easy to use/navigate.
  • I like the ability to create templates for experiences that could be used more than once with variable support for changing data definitions.
  • Better capabilities of user tracking in email campaign integrations for those campaigns that are not necessarily product-focused.
Dynamic Yield is very strong for targeted marketing and recommendations. It could also be a very strong tool for temporary additions to websites without having to change site architecture.
Read Laurie Tsakiris's full review
Jared Fine profile photo
November 12, 2019

Dynamic Yield Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
We're using Dynamic Yield to test key conversion landing pages and funnels across eCommerce. This includes email marketing, paid acquisition UX, and merchandising. The tools help us understand how our customers and consultants engage with our site, and allow us to better serve them.
  • Excellent, intuitive software design enables agile test deployment with minimal time and resource dependencies.
  • Consistent support and proactive account representation.
  • Powerful audience targeting and rules-based automation go far beyond what native platforms offer.
  • I would like to see server-side integration so that A/B experiences load with the page vs after the fact, which can cause additional page load and flicker.
  • I would like to see more robust revenue reporting, including aggregate reports across multiple tests.
Well suited for flexible conversion-oriented teams will full ownership of the eCommerce and customer experience. Dynamic Yield offers powerful customization tools that extend beyond standard merchandising tasks, so users effectively have full control over the eCommerce experience. This may not suit teams with narrow content ownership.
Read Jared Fine's full review
Manuel Füchslin profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used by multiple departments across the company. Online Shop Managers and Content Managers use it all the time.
  • Recommendations handling and set up
  • A/B Testing works great and is easy
  • Analyzing of a test is very user-friendly
  • Dynamic Yield could set up variables which can be used for all campaigns. A global variables setting. For example fonts and colors scheme and so on.
  • Dynamic Yield should show the feed presentation better, so the whole feed can be scrolled horizontally on the screen.
  • Possibility to see on the templates which campaigns they are used for.
Well Suited:
  • E-Commerce of all kind for recommendations.
  • A/B Testing is very easy and simple.
Read Manuel Füchslin's full review
Sabrina Rammelt profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield within the Onsite Marketing team to get a personalised webshop experience - personalised banner, text and personalised messages.
  • Dynamic Yield has a lot out of the box templates to use for "dynamic content", "overlays", "messages".
  • Dynamic Yield is a pretty good A/B testing tool - easy to use.
  • Dynamic Yield makes it easy to select a special audience and use this audience as a trigger to show them special website content.
  • As a marketing manager I want to adjust some templates by myself. More marketing user training would be helpful.
Dynamic Yield is a really good tool to set up some personalised webshop versions for the most important segments of a webshop.
Read Sabrina Rammelt's full review
Jacob Albert profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it to personalize our website appearance for specific users as well as recommend jewelry.
  • Adding dynamic content to your website
  • Lots of easily used templates and layouts
  • Displaying recommended products for individual users
  • Deployment time
  • Some documentation is missing
Quickly adding persoanlized content to your site without code changes. It is less suited to architectural changes like loading a lot of products or searching and sorting.
Read Jacob Albert's full review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Dynamic Yield primarily for A/B testing and to create personalized content such as recommendations & notifications. Dynamic Yield gives us the opportunity to get to know our customers and their needs better. We can offer the customer a better journey on our site. The innovative spirit of this company is literally jumping on you by using this great tool!
  • Product Recommendations - We can show the customer specific products that are very likely of interest to him and thus improve his experience on our site. The customer reaches his goal faster.
  • A big advantage of Dynamic Yield is the support, if you have questions, they will be answered quickly! You never feel left alone.
  • Dynamic Yield offers a perfect interface between marketers and developers. Through the ingenious interface, Dynamic Yield is easy to use without a technical background, while developers can prepare great applications for the marketers without a big technical explanation.
  • I can't think of anything to improve on Dynamic Yield, I am completely satisfied!
I have already worked with several other personalization platforms. In terms of the user interface, functionality and support, Dynamic Yield is the absolute number one!
Read this authenticated review
No photo available
November 12, 2019

Don't look any further

Score 9 out of 10
Vetted Review
Verified User
Review Source
Dynamic Yield is being used by one of our divisions and is quickly being rolled out to others, partly because of the success we've had with it. We've mainly used it for A/B testing for content and UX on our website. It's a very user-friendly tool to use - some of the users are non-technical marketing managers.
  • User-friendly interface
  • Customer Support
  • Robust capabilities
  • Although it was pitched as having a tool that allowed a non-technical person to select elements on the website to edit/test, setting up tests almost always requires developer input.
Well-suited for teams that include a business manager and at least one front end developer.
Read this authenticated review

About Dynamic Yield

Dynamic Yield calls itself an AI-powered Personalization Anywhere™ platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The vendor says the platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions.

Marketers, product managers, and engineers use Dynamic Yield for:

  • Launching new personalization campaigns
  • Running server-side and client-side A/B tests
  • Leveraging machine-learning for product and content recommendations, and
  • Employing algorithms for smartly triggered email and push notifications.

Headquartered in New York, the company serves more than 300 brands across the world.

Dynamic Yield Features

Has featureReal-Time Omnichannel Personalization
Has featurePredictive A/B Testing
Has featureCampaign Optimization
Has featureRecommendation Engines
Has featureAudience Segmentation

Dynamic Yield Integrations

Google Analytics, Mixpanel, Marketo, Google Tag Manager, AppNexus, Google Marketing Platform (formerly DoubleClick)

Dynamic Yield Competitors

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

Dynamic Yield Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Dedicated project manager

Dynamic Yield Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:All
Supported Languages: All