Dynamic Yield Reviews

Dynamic Yield looks very strong in allowing users to A/B and multivariate test in a matter of minutes. Everything from banners to messaging/text on the site, to recommendation logic, it's all there. If you are looking for a comprehensive merchandising tool which includes a strong internal search provider, Dynamic Yield is currently lacking. They offer Findify, which albeit is decent, it is not as robust as other search providers.

Dynamic Yield is great for a company with an advanced development team who is fond of data analytics and testing. It is less appropriate for a team that does not have a dedicated person to manage the platform and a team of some well-versed developers to help.

A/B testing is pretty easy with Dynamic Yield and analyzing the results is intuitive. Personalization is sometimes really hard to implement if you are not really solid with Javascript. Article recommendation/personalization works quite well, but it would be nice to get to adjust some parameters to make it fit our needs better.

[There are] A great number of ways to implement new features, so we have a gamma of use cases to be done. We don't recommend DynamicYield if you want to measure specific things. When the metrics are quite different than what we are seeing in other analysis tools, we can't consider the number from dynamic to be very relevant.

Well-suited for marketers looking to benefit from a unified A/B testing platform with easy personalization, targeting, and promotional messaging functionality, instead of having platforms where the testing and other features are separate.

I wouldn't recommend Dynamic Yield for companies that are lacking a sufficient development team (primarily front-end) supporting the marketers who would be using this tool. Much of the benefit comes from the advanced templating that can be done to automate the creation of tests, which requires strong development skills.

I think this is very well suited for publishers or agencies with limited technical resources. After implementing, someone with skills in HTML, CSS and Javascript could perform a vast array of tasks with Dynamic Yield that would otherwise require custom development from a larger and/or more skilled team. In that sense, I think that Dynamic Yield presents an opportunity to reduce or limit HR costs. It is very useful in situations where the messaging needs to be customized for different audience segments, whatever they may be. In publishing, we have different groups of people who are very passionate about specific topics, and it's very useful for us to be able to target our messaging or offerings to them in language and in visuals that they identify with.

Dynamic Yield is suitable for organisations that want to serve a tailored and personalised experience for each user. It will be particularly relevant for sites that have a wide range of customers and thus need to cater to their different needs. Dynamic Yield is also particularly relevant for companies that are data driven and make their decisions based on data and not just gut feeling. This is, however, not a website building tool.

DY is well-suited for adding extra-content, understanding user preferences, showing product recommendations. DY is not that appropiate for managing all content of your site.

We wanted to A/B test whether or not having product recommendations on our cart page was beneficial or would hurt sales by pulling customers back out of the checkout process. We found that AOV & UPTs both went up product recommendations were presented vs the control group. Product recommendations on PDP (Product Display Pages) had a negative affect.

The platform allows you to pivot very quickly with pre-made templates that are easy to tweak / edit. Had a cold spell across the US in April this year, so we used weather based personalization to display a "sticker" to customers that were seeing snow, letting them know we had Winter Styles in our outlet.

1. It's easy to use even you're not a developer. Of course, there are cases when a developer is needed but most of the time, it's not necessary.
2. The custom actions preview is not working good.
3. We're using Dynamic Yield to test our product. This is why we need to have better funnel analysis reports.

It might be hard to use if you don't have a tech person on your side to support you with non-usual use cases.

Looking for personalizing your site like Amazon? Testing new offers, creatives, new or improved features? Go for it.

Looking for a simple, code-less tool for testing banners and texts - use something simpler and cheaper.
To leverage Dynamic Yield's solution will require front-end abilities and effort. I'd say that the minimum should be around 25% of a front-end developer's time.

If you want a tool that lets you easily modify your UI, acting directly on your final HTML, personalizing the experience for your users and collecting data for understanding which variation performs better for which audiences, this is the tool for you. If you are looking for a tool that can drive your backend execution, and let your system produce different results based on the Dynamic Yield engine choice, that's probably not the tool you need, as you should look for something more API oriented and more strictly integrated with your backend solution, while Dynamic Yield is basically backend agnostic.

Without Dynamic Yield we would not have been able to progress the website as quickly as we have done. Tests can go from concept to creation in under 24 hours and results can be seen in almost real-time. The Custom Action feature has been invaluable in helping expand our localised pages.

Well-suited: Personalization cases
Less appropriate: A/B testing because there are so many other less expensive solutions available

For us, we've used Dynamic Yield on many occasions - MVT, A/B dynamic pages, messages etc., whereby it has worked perfectly.

The best has been the rendering of 5,000 locally targeted pages, for us the resource to deliver these pages would have been years away. Being able to switch on this function within weeks of gaining the tool has been amazing.

Dynamic Yield has worked great for us - I know that it is generally an enterprise level product and sometimes, there are features that we cannot take full advantage of due to the scope of our business but it still has provided meaningful uplift in many areas.

It is very good for testing pretty much anything, however the set up can be quite complicated. However you can duplicate rules you have set up in one part of Dynamic Yield to another section.

It is well suited for a small e-commerce site. It is tedious for a medium site's dev shop that already has procedures in place for development.

Great for eCommerce websites, if you are looking for an all in one simple to implement solution.

In my experience, it is best suited for a publisher website, but I can see e-commerce websites use it too for optimization, tracking and targeting.