Motive

Score9 out of 10

192 Reviews and Ratings

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Motive

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What is Motive?

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, & delivery.

Categories & Use Cases

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Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility.
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk.
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make.
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person.
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.

Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode.
- Prevents theft and unauthorized use with geofence alerts.
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.

Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles.
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.

Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.

Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.

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Jessie Dingman View profile

Office Manager in Corporate at ROCKSBURY TRUCKING (1-10 employees employees)

Use Cases and Deployment Scope

We use Motive for our ELD Tracking, Faults in Tractors, IFTA Calculating. It is very vital to have this in our trucks for all of the reasons I stated we use it for. It has caught faults in our tractors before our drivers have and it has probably saved us thousands in truck repairs that were caught early.

Pros

Fault Codes
IFTA Tracking
Integrations
ELD Tracking
ELD Monitoring
Safety Monitoring

Cons

Coaching is not really needed for every time the driver goes over the speed limit
Load tracking or Load Monitoring for Dispatchers within the platform
Dispatch system like ITS Dispatch

Return on Investment

IFTA Calculating done correctly
Routing done correctly
Saved on Taxes

Alternatives Considered

ARI (Auto Repair Software), Truckstop ITS Dispatch, RepairShopr, Shopmonkey and Fullbay

Other Software Used

Shopmonkey, ARI (Auto Repair Software), Truckstop Load Board

Verified User

Vice-President in Customer Service (1-10 employees employees)

Use Cases and Deployment Scope

Motive was used to track location of our fleet, alert us when driver entered or exited the GPS fence. It also allowed us to track speed and other type of alerts important to our business. Camera that faced forward was good but not great. At least we could see immediately infront of driver but function, ease of use and response was awful. We also used the software to track overal maint and performace. This software was not user friendly and lost track of vehicles multiple times. I always had to resort to alternative methods to check on status of maint items (i.e. brake check and oil changes).

Pros

monotoring of location specifice to time date
Filtering through history to find acitivity
Locatoin stamp during any alert given

Cons

software is diffictult to change or update for maint issues when a primary change occurs ie new transmission
software is difficult to learn
Software support assumes we all use the software exactly the same.

Return on Investment

Savings to fuel and fuel effeciencies are a positive factor. The ability to use it as a tool to share with drivers and staff make a big difference.
Using alerts to coach and trian keeps our safety records up to speed and a positive morale booster as well as savings.

Other Software Used

Verizon Connect, OneStep-JV, Azuga Fleet

Verified User

Manager (501-1000 employees employees)

Use Cases and Deployment Scope

As operations manager we use Motive for our planning, location tracking, servicing, safety and logbook management. being able to integrate all of these functions helps streamline our operation and the added fuel card allows cost tracking for each vehicle. We have Motive running on a large screen, so we all know the location of our branch vehicles. We can have service schedules added and keep track of the drivers logbook and safety. The cameras allow for added safety, both for the driver and the public at large. The Motive program is easy to use and has a range of tools to suit most operations.

Pros

Location tracking and time management
AI Camera assessments for driver and their skills
Cost management - when using Motive card and other cost tools

Cons

Mobile interface can be a bit confusing
Some AI assessments are to narrow
Need a rear facing external camera

Return on Investment

Safer drivers
Efficient route planning
Customer information on delivery times

Other Software Used

Stone Profit System, Paycom, Microsoft 365 Business Premium

Verified User

Engineer in Engineering (51-200 employees employees)

Use Cases and Deployment Scope

I've been using Motive to monitor the fleet as a complete tool that includes codes, location, and telematics, which is very useful in terms of agility, visibility, and fleet management. We currently have 500 trucks in our fleet and plan to increase by the end of 2025 and reach 1000 units.

Pros

Monitoring
Fault Codes
PTI

Cons

Maintenance
Freight
Safety

Return on Investment

Saving and vision in front of codes related to the shops
Monitoring Bad Drivers

Other Software Used

Fleetio, HubSpot CRM

Verified User

Manager in Human Resources (501-1000 employees employees)

Use Cases and Deployment Scope

Motive is a wonderful tool that we use across our entire organization to keep compliance and safety risks at an all-time low. The features and capabilities allow us to prevent and coach safety instances instead of reacting.

Pros

GPS Monitoring
Reoccurring Habits
Crash Alerts

Cons

Reports can be a little more detailed

Return on Investment

Decrease in Safety Incidents
Safety Improvement

Other Software Used

Fleetio

Verizon Connect

Geotab

Omnitracs One

Samsara Vehicle Telematics

Lytx

Motive

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