OpenText WEM Review
Use Cases and Deployment Scope
OpenText WEM helped us with
1. Enhanced customer & content focus -
Benchmarking in the Market place
Develop ‘Input-Output’ metrics for processes
End-to-end operational metrics &SLAs
Quality measurement &monitoring
Process standardization
Process improvement & Re engineering
Up-selling and Cross-selling techniques.
2. Accelerate business expansion
Speed to market–New product/service launch
Provide local expertise & experience
Provide local market relationships(E.g. regulators, vendors)
Technology identification,implementation & integration
Marketing analytics – Identify &exploit sales potential through Operations
Pros
- Reduce Operating Costs
- People Readiness
- Knowledge / Update management
Cons
- Process Knowledge Assessments
- Response management
- Peer Analysis & Trend Analysis
Return on Investment
- Interested internal and external readership base reflected by the comments on the blog page, and social media posts.
- Conceptualization of creative themes for events and creation of assets ranging from email signatures and program books to micro sites and registration platforms
- UI audit of new platforms and revamp in line with findings for enhanced UX; creation of demo videos for customer pitches
