Relay Peel, formerly Peel Insights, is an eCommerce Analytics platform for Shopify brands. It centralizes ecommerce, marketplace, subscription, and marketing data to analyze customer purchasing behavior, sales, retention, and conversion performance.

Key Capabilities

Centralized ecommerce reporting: Combine Shopify, Amazon, Walmart, subscription, and marketing data in dashboards and customizable reports.
Customer segmentation: Build audiences using purchase history, lifetime value, products, discounts, location, acquisition source, and other customer attributes.
Retention analysis: Analyze customer cohorts, recency, frequency, monetary value (RFM), repeat purchases, and subscription behavior.
Audience activation: Send selected customer audiences to connected email, SMS, and advertising platforms for targeted campaigns.
Product analysis: Review product performance, customer purchase sequences, and commonly purchased product combinations to inform bundling, cross-selling, and upselling decisions.
Custom reporting: Create reports with configurable filters, metrics, and raw-data views, then save them to dashboards or export them to Google Sheets and Microsoft Excel.

Audience & Use Cases

Audience: Ecommerce, retention, lifecycle marketing, growth, and digital-marketing teams at Shopify brands.
Use Case: Teams can identify high-value customer segments, examine purchase and subscription behavior, measure retention trends, and activate selected audiences in marketing systems.

Technical Specifications

Data sources: Shopify, Amazon, Walmart, subscription platforms, marketing platforms, and other ecommerce data sources.
Data access: Custom dashboards, raw-data exploration, scheduled exports, and daily data synchronization to Google Sheets and Excel.
Segmentation outputs: Audience lists can be sent to connected email, SMS, and advertising platforms.
Advanced analysis: Relay Peel provides custom analysis for more complex reporting requirements.

Relay Peel

What is Relay Peel?

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