BigCommerce

Score7.6 out of 10

709 Reviews and Ratings

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Categories & Use Cases

eCommerce

Media

Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.

Screenshot of where to customize the look and feel of a storefront.

Screenshot of Mizuno powers its ecommerce presence with BigCommerce.

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Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.

Multi-site management
Administrators can manage multiple storefronts or websites under one umbrella.
Category average: 8.1
Order processing
Includes tools or integrations for order processing.
Category average: 8.3
Inventory management
Includes tools or integrations for managing inventory.
Category average: 7.9

Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 6.8
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Category average: 7.1
Custom functionality
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Category average: 7.5

Most Frequent Users

Top 3 industries using BigCommerce.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

15.2%

5,147 installations of 33,941

#2 most frequent

Manufacturing

12.5%

4,252 installations of 33,941

“Sales were up by 15% in the first year after switching.”
— Mechanical Engineer, Siskiyou Corporation (Small Businesses)

#3 most frequent

Wholesale Trade

7.3%

2,484 installations of 33,941

Pros

Ease of use for storefront management and dashboard navigation
Efficient product catalog management for large SKUs
Responsive and accessible customer support

Cons

Limited customization options for themes and checkout processes
Constraints in integration capabilities and the app marketplace
API functionality gaps, particularly for data push and documentation

Mike Martin View profile

VP of Commercial in Marketing at LuvBuds (51-200 employees)

Use Cases and Deployment Scope

BigCommerce is our B2B website that handles 100% of our customer transactions. It's an easy one-stop shop, and has B2B features that support large chains (e.g. Sr./Jr. Buyer)

Pros

Their B2B portal is set up for larger chains who have complex buying systems
Their templates are well thought out and easy to use and implement into the market place
Pretty good and responsive customer service

Cons

Although solid, they still struggle with their B2B module. Not a lot of expertise in this part of the biz
Sometimes their responsiveness to "glitches" in their system is slow.
Sometimes when they roll out new features, they have bugs, so we're never too eager to adopt their new features until some time has passed. Sometimes will feel like the guinea pigs.

Return on Investment

We've grown every year 15%+ for the last 4 years. BigCommerce has been an important reason for this growth.
The user interface is pretty intuitive, so we have most of our employees using BigCommerce for a wide variety of instances.
The cost of ownership for BC is very reasonable.

Alternatives Considered

Shopify

Other Software Used

Microsoft Dynamics 365, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub

Tyler Jensen View profile

Director of Technology in Information Technology at Marshall Wolf Automation (11-50 employees)

Use Cases and Deployment Scope

Moved away from Magento because of the work involved with upkeep. Switching to BigCommerce saved me a ton of time from constantly having to update for security. Have had 99.9999% uptime.

Pros

Security
Speed
Ease of use

Cons

Returns working for buyer portal
Avalara tax exempt connection
Ability to tokenize and vault guest checkout

Return on Investment

It saved me time on upkeep
Easy update on frontend
Minimized downtime

Alternatives Considered

Adobe Commerce, Magento Open Source and Shopify

Verified User

Analyst (11-50 employees)

Use Cases and Deployment Scope

We used BigCommerce as our primary web hosting tool. Back-end product management included creating product pages, writing copy for those product pages, managing pricing, managing inventory for all the products hosted on the web store, as well as analytics for the performance of the entire website, such as abandoned cart rate and other metrics.

Pros

Decent modern interface.
Easy to remember the name.
Didn’t mind the logo.

Cons

Analytics was super hard to use.
Limited insights.
UI was laggy.

Return on Investment

More abandoned carts since it took so long to load most times.
Took a long time to do basic tasks, so updating inventory numbers took 5 minutes instead of 30 seconds.

Alternatives Considered

Shopify

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, Rev.io PSA

Verified User

Employee in Product Management (1-10 employees)

Use Cases and Deployment Scope

We used BigCommerce as our main e-commerce store for many years. Throughout all those years, our company experienced a lack of support and features. Anytime we had an idea to switch things up or add an app, we met several roadblocks. It was heard too often in our office, "We can't do that because BigCommerce doesn't support it." When we switched to another major e-commerce host, we had no lack of support or features. During the transition, we reached out to confirm we could go month-to-month with BigCommerce, and they said they would not lock us into a contract. However, when we reached out to go month-to-month, they said they could no longer offer that deal, and we were forced into a year-long contract. Overall, we are very disappointed with BigCommerce's services.

Pros

Traps customers into contracts.
Limit features to give your store an older look and feel.
Ignoring requests for support.

Cons

Keeping their word.
Offer more features.
Give helpful support.

Return on Investment

Doubled our operations cost for one year.
Limited site innovation due to limitations deterring some customers.
Limited fraud protection forcing increased operation costs.

Alternatives Considered

Shopify

Other Software Used

Shopify, Shopify Flow, Shopify Plus

Verified User

Employee in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

We use BigCommerce for a B2B ordering portal for our distribution customers and brands. We did have it set up as a normal ecommerce website but after a couple years of use we have transitioned to what worked best for our customers and made the change that suited them more.

Pros

Product showcase - Each one is easy to work with and set up
Management - Overall management of the site is easy
Stability - I have never had an issue with the site being unaccessable

Cons

Improved group management - e.g. Assign only this group of customers to be able to see tis category, currently its the opposite and you have to change all other customers to not see it
Easier controls for managing access around the website
Mass product changes, Mainly images en mass

Return on Investment

We have managed to optimize the team who manage the site down to 3 people instead of the 15 the previous store took to run
the hours spent updating reduced drastically one we built tools to help make changes on mass ready for upload
cost of running is significantly lower

Alternatives Considered

Shopify and WordPress

Other Software Used

Microsoft Excel, Postman, Cyberduck

Salesforce Agentforce Commerce

BigCommerce

What is BigCommerce?

Categories & Use Cases

Media

BigCommerce Key Features

Top Performing Features

Multi-site management

Order processing

Inventory management

Areas for Improvement

Personalized recommendations

CMS

Custom functionality

Who Buys & Uses BigCommerce

Most Frequent Users

Retail Trade

Manufacturing

Wholesale Trade

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Australia

Most Frequent Users

Engineering

Marketing

Product Management

BigCommerce Reviews

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Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

BigCommerce Alternatives