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BigCommerce

Score7.5 out of 10

709 Reviews and Ratings

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Read more details.

Categories & Use Cases

Media

Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.
Screenshot of where to customize the look and feel of a storefront.
Screenshot of Mizuno powers its ecommerce presence with BigCommerce.

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Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.

Top Performing Features

  • Order processing

    Includes tools or integrations for order processing.

    Category average: 8.2

  • Multi-site management

    Administrators can manage multiple storefronts or websites under one umbrella.

    Category average: 8

  • Inventory management

    Includes tools or integrations for managing inventory.

    Category average: 7.8

Areas for Improvement

  • Personalized recommendations

    Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

    Category average: 6.8

  • CMS

    Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

    Category average: 7.1

  • Custom functionality

    Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

    Category average: 7.5

Who Buys & Uses BigCommerce

Pros

  • Ease of use for storefront management and dashboard navigation
  • Efficient product catalog management for large SKUs
  • Responsive and accessible customer support

Cons

  • Limited customization options for themes and checkout processes
  • Constraints in integration capabilities and the app marketplace
  • API functionality gaps, particularly for data push and documentation

Not worth it go with Shopify.

Use Cases and Deployment Scope

We used BigCommerce as our primary web hosting tool. Back-end product management included creating product pages, writing copy for those product pages, managing pricing, managing inventory for all the products hosted on the web store, as well as analytics for the performance of the entire website, such as abandoned cart rate and other metrics.

Pros

  • Decent modern interface.
  • Easy to remember the name.
  • Didn’t mind the logo.

Cons

  • Analytics was super hard to use.
  • Limited insights.
  • UI was laggy.

Return on Investment

  • More abandoned carts since it took so long to load most times.
  • Took a long time to do basic tasks, so updating inventory numbers took 5 minutes instead of 30 seconds.

Alternatives Considered

Shopify

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, Rev.io PSA

Not worth the money.

Use Cases and Deployment Scope

We used BigCommerce as our main e-commerce store for many years. Throughout all those years, our company experienced a lack of support and features. Anytime we had an idea to switch things up or add an app, we met several roadblocks. It was heard too often in our office, "We can't do that because BigCommerce doesn't support it." When we switched to another major e-commerce host, we had no lack of support or features. During the transition, we reached out to confirm we could go month-to-month with BigCommerce, and they said they would not lock us into a contract. However, when we reached out to go month-to-month, they said they could no longer offer that deal, and we were forced into a year-long contract. Overall, we are very disappointed with BigCommerce's services.

Pros

  • Traps customers into contracts.
  • Limit features to give your store an older look and feel.
  • Ignoring requests for support.

Cons

  • Keeping their word.
  • Offer more features.
  • Give helpful support.

Return on Investment

  • Doubled our operations cost for one year.
  • Limited site innovation due to limitations deterring some customers.
  • Limited fraud protection forcing increased operation costs.

Alternatives Considered

Shopify

Other Software Used

Shopify, Shopify Flow, Shopify Plus

Fantastic scalable solution for growing businesses with the flexibility to pivot with your needs

Use Cases and Deployment Scope

We use BigCommerce for a B2B ordering portal for our distribution customers and brands. We did have it set up as a normal ecommerce website but after a couple years of use we have transitioned to what worked best for our customers and made the change that suited them more.

Pros

  • Product showcase - Each one is easy to work with and set up
  • Management - Overall management of the site is easy
  • Stability - I have never had an issue with the site being unaccessable

Cons

  • Improved group management - e.g. Assign only this group of customers to be able to see tis category, currently its the opposite and you have to change all other customers to not see it
  • Easier controls for managing access around the website
  • Mass product changes, Mainly images en mass

Return on Investment

  • We have managed to optimize the team who manage the site down to 3 people instead of the 15 the previous store took to run
  • the hours spent updating reduced drastically one we built tools to help make changes on mass ready for upload
  • cost of running is significantly lower

Alternatives Considered

Shopify and WordPress

Other Software Used

Microsoft Excel, Postman, Cyberduck

BigCommerce Me

Use Cases and Deployment Scope

We use BigCommerce as the backbone of how we interface with our customers on our commercial brands. BigCommerce is used as a marketing and storytelling vehicle while providing the necessary tools for data management & content organization. BigCommerce offers flexibility within the complexities of being a business that operates under multiple faces & brands that is essential to us as a company.

Pros

  • Organizes multiple brands in one space
  • Allows multiple users the appropriate access to work collaboratively within BigCommerce
  • Gives tools to use out of the box features for us to build our pages the way we want to build them

Cons

  • Connectors to outside tools
  • Tax related issues for customers that are exempt
  • More tools for customers who log in on the customer side for order/ account history, etc

Return on Investment

  • ROI is a small internal team is able to manage the full BigCommerce picture
  • Attract more site visitors
  • Gain insight to data that is useful for us to grow and adapt to our market

Alternatives Considered

Shopify and Adobe Commerce

Other Software Used

Acumatica, Avalara

Leaving BigCommerce is quite the challenge.

Use Cases and Deployment Scope

We used it as our company's main platform. Our store and everything we had ran through it. We did everything through them, but we are now moving to a new platform, and it has been a terrible experience.

Pros

  • Customer support was great
  • Billing and accounting needs serious improvement.
  • Refunds were very easy to handle.

Cons

  • BILLING
  • ACCOUNTING
  • COMMUNICATION

Return on Investment

  • It was great until they broke their promises and trapped us into another year of contracting, costing us over $30,000.

Alternatives Considered

Shopify

Other Software Used

Shopify, Avalara