What is Pointillist by Genesys?
Pointillist is a customer journey management solution that enables users to understand how their marketing campaigns and loyalty programs - across channels and over time - influence customer behavior and key results. Its graphical interface is used to build, discover, and maintain behavioral segments. Users can then push segment definitions into other marketing tools to aid with personalization.
Pointillist is a Genesys software solution, since the October 2021 acquisition.
Pointillist Customer Journey Analytics software helps determine which CX enhancements will deliver the greatest impact, and test journey improvements, compare alternative experiences and prioritize journeys by their potential impact. Pointillist is used to find the root causes of poor experiences and uncover opportunities to improve CX.
Pointillist is a Genesys software solution, since the October 2021 acquisition.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Pointillist by Genesys?
The Pointillist Customer Journey Management Platform takes data from customer interactions and creates journey data pipelines that support real-time analysis, modeling and orchestration. The Pointillist Customer Journey Data Hub allows users to create a single customer view across data from various sources, including CRM solutions, web clickstream, email, contact center, IVR, Voice of the Customer and customer feedback management.
What are Pointillist by Genesys's top competitors?
Alterian Real-Time CX Platform, ChurnZero, and Adobe Customer Journey Analytics are common alternatives for Pointillist by Genesys.