Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a…
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Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.
According to the vendor the solution provides the following:
Connect all customer data - Connect and standardize data from every online or offline source in Experience Platform for non-destructive querying, analysis, and modeling.
Interactively explore the whole journey - Visualize a customer’s journey across multiple channels sequentially, putting each action in context and enabling cross-channel analysis of things like flow and fallout.
Drive customer engagement with AI-powered insights - Unify marketing performance measurement to enable both strategic planning and tactical in-market optimization.
Make it easy for anyone to use customer journey data - Give anyone in a company who is responsible for customer experience the ability to make data-driven decisions informed by a complete picture of a customer’s actions.
Provide executive access with our dashboard app - The Customer Journey Analytics dashboards app enables executives and business users to easily get real-time access to cross-channel insights from their mobile devices.
Unlock the power of data science - Provide access to data science tools that anyone can use to unlock deeper insights and perform more powerful analysis.
Get value faster - Discover customer insights from combined online and offline engagement in minutes instead of days or weeks.