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Postal Reviews and Ratings

Rating: 6.9 out of 10
Score
6.9 out of 10

Community insights

TrustRadius Insights for Postal are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Postal.io has proven to be an invaluable tool for sales and marketing teams, simplifying the process of sending gifts and materials through the mail. Users have found it easier than ever to reach out to potential customers, thanks to the streamlined functionality offered by Postal.io. With this platform, users have been able to effectively cut down on manual tracking of inventory, a task that was previously a headache. The ease of setting up and learning how to use Postal.io has been praised by users, as it allows additional team members to quickly catch on and leverage its capabilities. Integration with other business tools has also been seamless, providing a smooth and efficient experience for users.

One of the primary use cases for Postal.io is direct mail and gifting. Users have successfully used the platform to target prospective and existing customers, employees, and strategic partners with personalized gifts and messages. This has allowed them to regularly show appreciation and strengthen relationships, even when they cannot meet in person. Another key use case is in generating new leads and breaking into target accounts. By utilizing Postal.io, sales and marketing teams are able to send gift cards before meetings or invite prospects to events, resulting in a decrease in no-shows and increased excitement from prospects to take a meeting. The flexibility of sending gifts directly to recipients or embedding them in emails has also proven to be highly useful for users. While the reporting functionality of Postal.io may not be overly robust, it meets the needs of users, allowing them to track the impact and effectiveness of their gifting campaigns.

Reviews

7 Reviews

Almost a year with Postal!

Rating: 10 out of 10

Use Cases and Deployment Scope

We have approximately 200 reps on the team who send gifts to customers and prospects. Postal efficiently ensures all outreach is completed and tracks which customers have received and redeemed their gift cards.

At my previous company, we had an entire team dedicated to this role, which has now been streamlined by this great solution.It’s easy to use and manage, with excellent customer service.

Pros

  • Track sent gift cards
  • Reporting
  • Budget management
  • Collaboration

Likelihood to Recommend

The Best Corporate Gifting Platform

Rating: 1 out of 10

Use Cases and Deployment Scope

Before, we would have interns send out Amazon gift cards on behalf of our sales development representatives. It was quite a disorganized and neither scalable nor measurable process that inhibited our growth. With Postal.io, our sales and marketing teams can seamlessly send out gifts and other materials through the mail.

Pros

  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends

Cons

  • The system logs you out after a few hours
  • You'll have to approve each item you want a team member to be allowed to send out on their behalf
  • The platform can be hard for luddites to use properly

Likelihood to Recommend

Postal was good to use with account-based marketing initiatives. It will let you add a personal touch to open doors and strengthen relationships with key prospects.

Vetted Review
Postal
2 years of experience

Your company's swag solution!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We first started using Postal.io to team with another business. We loved it! It simplified how our Sales reps were reaching out to people in a lot of ways and how we were able to send potential customers gifts. Cut down on manual tracking of inventory which was a HUGE headache. On the management side, it is very easy to set up additional users and easy for them to catch on how to use Postal.io. As previously stated, we like how it integrates well with other businesses.

Pros

  • easy setup
  • integration with other businesses/platforms
  • communication simplified with contacts

Cons

  • pricing can always be better, especially for small businesses

Likelihood to Recommend

Well suited: If you're sick of manually (and unsuccessfully) trying to keep track of company swag and at the same time, not having a lot of variety on hand, then postal.io is the solution for you! Less suited: small businesses that can afford the price tag of using Postal.io

Postal.io great for sales and marketing

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Postal.io exclusively in our sales and marketing functions to generate new leads, break into target accounts, and progress opportunities. We've been able to leverage both existing items from their marketplace as well as request new items, both have been easy to use and highly successful. I like being able to send gifts either directly to a recipient or embedded in an email, that flexibility has proven quite useful. The reporting functionality isn't overly robust but meets our needs.

Pros

  • Customer service.
  • Product selection.
  • User interface.

Cons

  • Better visibility into contact details when sending a postal.
  • Improved search accuracy.

Likelihood to Recommend

Postal.io is well suited to serving sales, marketing, and customer success functions. All three can benefit from sending both manual and automated gifts. The only circumstance I would see the product not working is if those functions aren't able to secure a large enough monthly budget to send gifts at a reasonably high volume.

Vetted Review
Postal
1 year of experience

Robust, Easy & Effective Solution for Account Based, Experiential & Gift Marketing without the White Glove Price Tag

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Postal.io allows us to easily and effectively deploy gift marketing, experiential marketing, and customer advocacy strategies.

Pros

  • Postal.io offers a rich marketplace of gift and experiential marketing options that can be deployed quickly, easily, and without address data.
  • Postal.io is democratizing gift and experiential marketing, making it more accessible to and flexible for small and growing teams.
  • Postal.io allows us to move quickly. If we see an opportunity to accelerate lead generation or demo bookings for our SDR team we can introduce an incentive strategy in a matter of clicks. The integrations with Salesforce, Marketo, and Outreach ensure all systems are in sync.

Cons

  • The billing and team setup in theory is valuable but can be cumbersome.
  • The lead time for branded/custom swag or box creation is longer than other vendors.
  • At times previously used items will disappear from the marketplace without notice and you'll need to request they be added back. This is just a funky user experience.

Likelihood to Recommend

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Postal is a LIFESAVER

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We used Postal.io to send gift cards to our prospects before meetings or to invite them to events. It helps keep our number of no-shows down and prospects are excited to take a meeting.

Pros

  • Ease of use.
  • Great selection.
  • Super useful.

Cons

  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.

Likelihood to Recommend

Postal.io is perfect for sales and marketing teams who are looking to engage with prospects more effectively and help secure more meetings or simply show prospect appreciation.

Vetted Review

Big fan of Postal.io as a product and company

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Postal.io for direct mail and gifting for: prospective and existing customers employees strategic partners. We wanted to make sure that we were regularly letting people we work with know that we valued them even when we could not get together in person to show them. This has been a good solution for making people feel appreciated as we work together.

Pros

  • Integrates with our swag library at Swagup.
  • Offers an excellent and growing library of direct mail/gifting options.
  • Provides outstanding support and does a great job at their product marketing.

Cons

  • Events are still a little bit confusing.
  • My point of contact has turned over a few times.
  • I don't think we've adopted as much as we could and we recommend some more ongoing support for this.

Likelihood to Recommend

Postal.io is perfect for getting gift cards, physical gifts, and company swag into peoples' hands easily. I think there are a lot of creative ways that it could be used as well but I haven't really been exposed to them. There is a customer community but it doesn't have much activity so there's an opportunity to grow that and get more people using Postal.io more creatively.

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