TrustRadius Insights for Privy are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Effective Features: Users have reported positive experiences with the effectiveness of Privy's features, such as the abandon cart email feature, pop-up and email features. Several reviewers have mentioned that these features have helped them in increasing revenue and growing their customer lists.
Convenience and Streamlined Marketing Efforts: Privy is praised for its convenience and ability to simplify and streamline marketing efforts for small brands. Many users find Privy's user interface intuitive, making tasks easy. This has been particularly helpful for small businesses looking to optimize their marketing strategies without investing significant time or resources.
Helpful Customer Support: The customer support provided by Privy is highly regarded by users. They express satisfaction with its helpfulness and responsiveness. The personalized welcome calls, continuous improvement efforts, and availability of the Privy team for questions and problem-solving have been appreciated by several reviewers.
We use Privy on several of our ecommerce stores. The main function is to increase our email acquisition conversion, though we also use it for on-site messaging and product upsells. It is used by our team members within the marketing department, though client services occasionally has suggestions as well. We capture more emails per day using Privy than our standard email capture.
Pros
Spin To Win wheel
Cart upsells
Drag and drop editor
Cons
Integrations with Non-Shopify Stores
Integrations with different email service providers
Reporting with non-shopify stores
Likelihood to Recommend
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages.
We are using Privy for our email marketing, for our cart abandonment, and exit popups. We used several email marketing platforms and Privy was by far the easiest of the bunch to setup and use especially with the training sessions we received by our rep Melissa. Privy's cart abandonment works so well that we stopped using the one built into our website and switched that over completely to Privy.
Pros
Privy is phenomenally user friendly, email campaigns are very easy to create.
Privy has great customer service and implementation, our rep is Melissa who went above and beyond in getting everything setup.
Cons
It gets some getting used to setting up emails with pictures.
Service isn't cheap but you get what you pay for.
Likelihood to Recommend
I would highly recommend Privy, their personal help of going into settings with you is great and it's very user friendly and makes campaigns look professional. I would 100% recommend this to someone using BigCommerce as Privy integrates natively with that platform making it easy to use and no external app is needed or used.
Privy is an opt-in form creator and is being used by our email marketing department. We use this program to design, launch, and implement different kinds of opt-in forms for ourselves and for our clients on their websites. It turns website visitors into active contacts through email opt-in forms without custom HTML and integrates with a lot of other software. It's easy to use, tracks website visits and conversions and allows you to split-test different forms against one another.
Pros
Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
Cons
Their A/B test option needs a little improvement - It can be hard to find where the second design is so that you can edit it.
Their embeddable forms need greater flexibility - To be GDPR compliant, you need the ability to give granular user options and provide a few checkboxes. Our team has to use other embed options or create custom HTML for our Euro users.
Social support group - Right now the software doesn't have a social group. They have a slack channel for partners but they don't have a social group for users. (common for most software these days to connect users to one another).
Likelihood to Recommend
Privy is a great software for anyone who wants to turn their visitors into a relationship. Here's the deal: Websites can convert from 1-4% (great ones can convert at 10%), and landing pages can convert up to 30% (great ones can convert higher). What happens to that other 70-99%?
That's what email capture is for. It's vital for every site, business, and store owner to provide an offer and collect email information... So that you can develop the relationship through email marketing. Privy is well suited to users at many different levels because of its flexibility and customization ability.
I rarely say "everyone" should be doing a particular thing or another...Marketing plans usually mandate tailor-based solutions for specific problems... But in this case, it's hard to imagine anyone who wouldn't be able to use this software. Though, those who are driving paid traffic to their site and a strong offer will see greater conversion.
Those who have no offer, a poor offer, bad branding, and low traffic may see a poor result using this software...
