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Privy

Score9.3 out of 10

7 Reviews and Ratings

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What is Privy?

Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.

Categories & Use Cases

Reviews

What users are saying about Privy.
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You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.

Incentivized
John Laudisio
Associate Director of Marketing in Marketing at Musictoday (51-200 employees employees)

Pros

  • Spin To Win wheel
  • Cart upsells
  • Drag and drop editor

Cons

  • Integrations with Non-Shopify Stores
  • Integrations with different email service providers
  • Reporting with non-shopify stores

Return on Investment

  • We have 3X'd our on site email acquisition on average
  • Sold thousands of dollars of merchandise through product upsells

Other Software Used

MessageGears, Attentive Mobile, Google Analytics

Usability

Privy: An easy, effective, flexible opt-in form builder that turns visitors into revenue

Incentivized
page V
CEO (Chief Executive Officer) in Marketing at Simply Heaven Design (1-10 employees employees)

Pros

  • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
  • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
  • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
  • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
  • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.

Cons

  • Their A/B test option needs a little improvement - It can be hard to find where the second design is so that you can edit it.
  • Their embeddable forms need greater flexibility - To be GDPR compliant, you need the ability to give granular user options and provide a few checkboxes. Our team has to use other embed options or create custom HTML for our Euro users.
  • Social support group - Right now the software doesn't have a social group. They have a slack channel for partners but they don't have a social group for users. (common for most software these days to connect users to one another).

Return on Investment

  • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
  • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.

Alternatives Considered

ActiveCampaign, Klaviyo, Shopify, Typeform, Wufoo and Google Forms

Other Software Used

Google Forms, Typeform, Wufoo

Usability

Fantastic Email Marketing Software With Great Customer Service

Incentivized
Verified User
Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We are using Privy for our email marketing, for our cart abandonment, and exit popups. We used several email marketing platforms and Privy was by far the easiest of the bunch to setup and use especially with the training sessions we received by our rep Melissa. Privy's cart abandonment works so well that we stopped using the one built into our website and switched that over completely to Privy.

Pros

  • Privy is phenomenally user friendly, email campaigns are very easy to create.
  • Privy has great customer service and implementation, our rep is Melissa who went above and beyond in getting everything setup.

Cons

  • It gets some getting used to setting up emails with pictures.
  • Service isn't cheap but you get what you pay for.

Return on Investment

  • We have had better conversion rates on our emails.
  • We spend less time creating email marketing campaigns that look professional.

Alternatives Considered

Campaigner, Mailchimp and Constant Contact