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Publer

Score9.4 out of 10

83 Reviews and Ratings

What is Publer?

Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes.

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Categories & Use Cases

Videos

Publer Key Features

Learn about the best (and worst!) features Publer has to offer, as determined by TrustRadius' reviewers.
Based on 83 ratings of Publer's features
View all Publer features

Top Performing Features

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 8.7

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 7.5

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

Areas for Improvement

  • Bulk actions

    Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

    Category average: 8.6

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 7.8

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.7

Who Buys & Uses Publer

Publer Reviews

What users are saying about Publer.
View all Publer reviews

Pros

  • Streamlined social media content scheduling and automation
  • Extensive multi-platform compatibility for content deployment
  • Intuitive user interface and ease of use

Cons

  • Limited depth in analytics and reporting features, especially on lower-tier plans
  • Underdeveloped AI and automation capabilities, lacking advanced auto-posting
  • Constraints in cross-workspace functionality for managing multiple brands

Publer is a great cost effective software

Incentivized
Ben EgertonView profile
Marketing and Communications Executive in Marketing at Stockport homes group (501-1000 employees)

Use Cases and Deployment Scope

We have been using Publer for some time now and have moved over from using Orlo and Publer to just using Publer. We have found Publer to be much more cost-effective as it works in the same way as Orlo and has the same publishing and scheduling features at a fraction of the price.

Pros

  • Publer is very easy to schedule social posts across different channels
  • You can easily reuse social posts that have been previously scheduled
  • You can get the analytics of your previous social posts

Cons

  • There is good analytics but these could be improved to provide more insight
  • Reschedule posts can be shown more easily
  • The UI of the dashboard could be improved

Return on Investment

  • We have saved thousands on having one solution instead of two
  • We get much better ROI for planning socials for our client's
  • We get much better value for money with Publer

Usability

Other Software Used

Microsoft SharePoint, Google Ad Manager, Semrush

Love it

Incentivized
Olmo CanoView profile
CEO at TFP (1-10 employees)

Use Cases and Deployment Scope

We use Publer to plan and schedule posts across several Instagram and X accounts. It helps our small team keep everything organized and maintain a consistent posting schedule.

Pros

  • Easy of use
  • Cost
  • Massive scheduling

Cons

  • Recurring posts can’t be added in bulk.

Return on Investment

  • It helps us manage multiple accounts more efficiently

Usability

Streamline Your Social Media

Incentivized
Niklas Tirkkonen
CEO in Corporate at Teame Oy (1-10 employees)

Use Cases and Deployment Scope

Publer is an essential tool in our day to day operations. It has made our social media management much more easier and efficient than before. Their tools automate social posting based on performance and allow you to design and customize them much further than you would regularly be able to on the platforms themselves.

Pros

  • Multi-account posting
  • Scheduling and automation
  • Data

Cons

  • Some features could be presented a bit clearer

Return on Investment

  • Not too expensive, but offers a high value

Usability

Other Software Used

WordPress, Meta Business Suite

Publer review

Šimon JežekView profile
Owner in Sales at Just Custom (1-10 employees)

Use Cases and Deployment Scope

I use Publer to automatically post content to my work Instagram account. I handle everything in Publer on my own. I have previous experience with Buffer, which is a similar tool. Unfortunately, it didn't work for me because posting was a tedious process. Publer offers bulk uploading, which saves me a lot of work.

Pros

  • bulk uploading
  • Recommended posting times

Cons

  • Czech language is missing.

Return on Investment

  • It saves a lot of time.

Usability

Alternatives Considered

Buffer

Other Software Used

Shopify, Jotform

Awesome product

Incentivized
Steve Szilagyi
Real Estate Agent in Sales at Steve Szilagyi Real Estate (1-10 employees)

Use Cases and Deployment Scope

It is used for scheduling social media content in an effort to create significant efficiency. It has solved many problems and given us many hours back in time savings. We have multiple accounts connected across various platforms and this has been a game changer in terms of efficiency and time savings.

Pros

  • Easy user interface
  • Clean, effortless design
  • Very user friendly

Cons

  • Sometimes the web-based interface seems like it has a lot of info on one page

Return on Investment

  • Significant time savings

Usability

Alternatives Considered

Buffer and Hootsuite

Publer Alternatives

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