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Publer

Score9.5 out of 10

73 Reviews and Ratings

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What is Publer?

Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes.

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Categories & Use Cases

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Publer Key Features

Learn about the best (and worst!) features Publer has to offer, as determined by TrustRadius' reviewers.
Based on 73 ratings of Publer's features
View all Publer features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 8.7

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 7.5

Areas for Improvement

  • Automated routing and prioritization

    Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

    Category average: 7.8

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 7.8

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 7.7

Who Buys & Uses Publer

Publer Reviews

What users are saying about Publer.
View all Publer reviews

Pros

  • Robust scheduling and automation across multiple social media platforms
  • Multi-platform content management with accurate previews
  • Responsive and helpful customer support

Cons

  • Limited detail in analytics and reporting, especially on lower-tier plans
  • Desire for more advanced AI and automation features (e.g., ChatGPT integration)
  • Limitations in cross-workspace functionality for managing multiple entities

Publer is a great cost effective software

Incentivized
Ben EgertonView profile
Marketing and Communications Executive in Marketing at Stockport homes group (501-1000 employees employees)

Use Cases and Deployment Scope

We have been using Publer for some time now and have moved over from using Orlo and Publer to just using Publer. We have found Publer to be much more cost-effective as it works in the same way as Orlo and has the same publishing and scheduling features at a fraction of the price.

Pros

  • Publer is very easy to schedule social posts across different channels
  • You can easily reuse social posts that have been previously scheduled
  • You can get the analytics of your previous social posts

Cons

  • There is good analytics but these could be improved to provide more insight
  • Reschedule posts can be shown more easily
  • The UI of the dashboard could be improved

Return on Investment

  • We have saved thousands on having one solution instead of two
  • We get much better ROI for planning socials for our client's
  • We get much better value for money with Publer

Usability

Other Software Used

Microsoft SharePoint, Google Ad Manager, Semrush

Streamline Your Social Media

Incentivized
Niklas Tirkkonen
CEO in Corporate at Teame Oy (1-10 employees employees)

Use Cases and Deployment Scope

Publer is an essential tool in our day to day operations. It has made our social media management much more easier and efficient than before. Their tools automate social posting based on performance and allow you to design and customize them much further than you would regularly be able to on the platforms themselves.

Pros

  • Multi-account posting
  • Scheduling and automation
  • Data

Cons

  • Some features could be presented a bit clearer

Return on Investment

  • Not too expensive, but offers a high value

Usability

Other Software Used

WordPress, Meta Business Suite

Perfect social media content management app for soloprenuers

Matěj MaulerView profile
Content creator in Social Media at Žiju life (1-10 employees employees)

Use Cases and Deployment Scope

I use Publer for content planning and publishing. I wanted to have one central place, where I can manage what is released where and Publer is the best tool I could find for this.

Ii is really easy to use and affordable for my needs. We are a 2 person team creating educational content.

Pros

  • Content Calendar is arrange really well
  • It is great I can go from Idea to scheduled post all in one software
  • You can watch other profiles on IG and FB and compare how are you doing against them

Cons

  • There is no comments and message agregation - but that is coming soon.
  • The ideation proces could be a bit more smooth. There is a lot of unnecesary saving stuff

Return on Investment

  • I spent 3-4 hours a week less on content management and scheduling

Usability

Alternatives Considered

OneUp

Other Software Used

Anthropic Claude, Vercel

The Future is Now

Giuseppi Anthony Mac TavishView profile
Operations Manager in Customer Service at The Harlow Hotel (11-50 employees employees)

Use Cases and Deployment Scope

I use this Publer product daily to control, managed and monitor my online presence. It has saved me time and allows me time to focus on my productivity in other aspects of my career. Its brilliant, has an easy to use API and comes highly recommended.

Pros

  • Social Media posts
  • Trend monitoring
  • Post scheduling
  • Monitors interactions

Cons

  • Generating recommended posts
  • Recommended ideas for increased online interactions

Return on Investment

  • Great ROI
  • Better workflow
  • Easy to use API

Usability

Publer is easy to use and cost effective

Danielle NylandView profile
Owner at 1331 Studios (1-10 employees employees)

Use Cases and Deployment Scope

Publer helped us create a social media calendar and schedule our posts in advance - very helpful during our busy season when I don't have the ability to get in and create posts every day. It's also been very cost-effective and fits in our limited budget well and is customizable by jhow many social accounts we currently have.

Pros

  • Ease of use
  • Scheduling
  • Keeping a media library

Cons

  • Analytics in lower-level paid subscriptions

Return on Investment

  • higher engagement thanks to active posting

Usability

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop

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