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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Buffer

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

    $6

    per month per channel

    Publer

    Score9.4 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    BufferPubler
    Editions & Modules
    Free
    $0
    Essentials
    $6
    per month per channel
    Team
    $12
    per month per channel
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    BufferPubler
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    BufferPubler
    Considered Both Products
    Buffer
    No answer on this topic
    Kalemi
    Chose Publer
    The price and the feature are what drove me to Publer. It was cheaper for the features and social accounts I needed. However, Publer is still on the expensive side. I overall will still recommend Publer to be able to start your own social media marketing business. Definitely …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    30 Answers
    100%
    Would buy again
    75 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    28 Answers
    99%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    28 Answers
    96%
    Happy with the feature set
    72 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    99%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    29 Answers
    99%
    Implementation went as expected
    72 Answers
    Features
    BufferPubler
    Publishing
    Comparison of Publishing features of Buffer and Publer
    Feature
    Buffer
    7.8
    77 Ratings
    4% below category average
    Publer
    9.0
    75 Ratings
    10% above category average
    Content planning and scheduling8.677 Ratings9.675 Ratings
    Content optimization7.370 Ratings8.770 Ratings
    Workflow management7.666 Ratings8.768 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Buffer and Publer
    Feature
    Buffer
    6.9
    70 Ratings
    12% below category average
    Publer
    8.0
    55 Ratings
    3% above category average
    Campaign success analytics6.970 Ratings8.353 Ratings
    Competitor analysis00 Ratings7.744 Ratings
    Account management
    Comparison of Account management features of Buffer and Publer
    Feature
    Buffer
    8.1
    72 Ratings
    2% above category average
    Publer
    8.7
    58 Ratings
    9% above category average
    Role-based user permissions & privileges8.259 Ratings8.652 Ratings
    Mobile access7.968 Ratings8.855 Ratings
    Engagement
    Comparison of Engagement features of Buffer and Publer
    Feature
    Buffer
    -
    Ratings
    Publer
    8.4
    62 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.451 Ratings
    Bulk actions00 Ratings8.461 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Buffer and Publer
    Feature
    Buffer
    -
    Ratings
    Publer
    9.4
    71 Ratings
    12% above category average
    Twitter00 Ratings9.250 Ratings
    Facebook00 Ratings9.165 Ratings
    LinkedIn00 Ratings9.455 Ratings
    Google+00 Ratings9.730 Ratings
    Instagram00 Ratings9.466 Ratings
    Pinterest00 Ratings9.736 Ratings
    YouTube00 Ratings9.443 Ratings
    Best Alternatives
    BufferPubler
    Small Businesses
    Sendible
    Score7 out of 10
    Sendible
    Score7 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BufferPubler
    Likelihood to Recommend
    7.4
    (97 ratings)
    9.4
    (76 ratings)
    Likelihood to Renew
    8.0
    (15 ratings)
    10.0
    (1 ratings)
    Usability
    8.4
    (33 ratings)
    9.0
    (56 ratings)
    Availability
    8.2
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (2 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.0
    (24 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    8.6
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    BufferPubler
    Likelihood to Recommend
    Buffer
    It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
    Read full review
    Kalemi
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Pros
    Buffer
    • I can plan and publish content on social channels.
    • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
    • It has a special price; it is pretty affordable.
    • It has the possibility of integrating with other tools to improve its functions.
    Incentivized
    Read full review
    Kalemi
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Cons
    Buffer
    • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
    • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
    Incentivized
    Read full review
    Kalemi
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Likelihood to Renew
    Buffer
    I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
    Incentivized
    Read full review
    Kalemi
    I love the tool, is simple and useful
    Read full review
    Usability
    Buffer
    We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
    Incentivized
    Read full review
    Kalemi
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Reliability and Availability
    Buffer
    Buffer is always on hand and very reliable, their software suite rarely has outages
    Incentivized
    Read full review
    Kalemi
    No answers on this topic
    Performance
    Buffer
    Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
    Incentivized
    Read full review
    Kalemi
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Buffer
    1. It really helped to my business to grow online.
    2. I was able to take actions mindfully as the analytics are damn good.
    3. Also used for managing clients social media accounts and it proved to be a best resource.
    4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
    5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
    Incentivized
    Read full review
    Kalemi
    Every time I have contacted Publer, I get answers right away
    Read full review
    Implementation Rating
    Buffer
    We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
    Incentivized
    Read full review
    Kalemi
    No answers on this topic
    Alternatives Considered
    Buffer
    I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
    Incentivized
    Read full review
    Kalemi
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Buffer
    No answers on this topic
    Kalemi
    I just used the web integration
    Read full review
    Scalability
    Buffer
    Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
    Incentivized
    Read full review
    Kalemi
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Buffer
    • It has saved money by allowing us to automate our social using one person
    • It allows us to connect one channel at a time instead of wasting money on larger account management tools
    • We are making money, because it has already delivered several clients
    Incentivized
    Read full review
    Kalemi
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots

    Buffer Screenshots

    Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics