Revinate is a hotel reputation management tool, with email marketing tools, surveys for customer feedback (to drive reviews to Google and TripAdvisor), and a dashboard to monitor all online reviews and social media mentions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Creative Director in Marketing at Hotel Sorrento (11-50 employees employees)
Pros
The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns.
Ease of use if you have experience with other email platforms.
Analytics reporting.
Cons
The email design area is a little cumbersome at times.
I wish there was a way to create Landing Pages linked to automations like Mailchimp has, that I could then add to our website via HTML code or integration.
I wish I could integrate Revinate with Facebook Ads so I could optimize my lead gen efforts.
Return on Investment
Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us.
Alternatives Considered
Mailchimp
Other Software Used
Google Analytics, Squarespace, Mailchimp, ManyChat
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Project Manager in Marketing (51-200 employees employees)
Pros
No coding experience required
List segmentation
Upsell options
Cons
Reporting
Automation
Customer service
Most Important Features
Ease of use, it is very user friendly
Design capabilities
Transactional emails
Return on Investment
Increase subscriber numbers
Increased open rate
Increased click through rate
Alternatives Considered
Salesforce Marketing Cloud Email Studio, Mailchimp and TravelClick iHotelier Suite
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Revinate & Social Content Manager in Social Media at Wyndham & Wyndham Garden Lake Buena Vista Disney Springs Resort Area (201-500 employees employees)
Pros
Filters all guests reviews into one place.
Allows us to respond to guest reviews easily.
Revinate has a multitude of reporting options and functionality that allow us to dig down to key areas of interest.
Cons
Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process.
I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities.
Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports.
Return on Investment
I would not know this financial information directly.
I can tell you that Revinate is a vital tool in tracking all the possible reviews being sent in my our guests. We receive over 600 reviews per month from outlets all over the web and this program helps us monitor all of them in one place.
We receive data from all over (i.e. booking.com, Orbitz, Expedia, Travelocity, WynReview, TripAdvisor, Google, etc.)