Rizer Recycling

Rizer Recycling is a deal recycling and pipeline recovery platform built natively for HubSpot. It helps B2B sales teams systematically re-engage closed-lost deals by combining AI-powered loss analysis with automated recycling workflows — turning dead pipeline into recoverable revenue.

How It Works

Rizer connects to HubSpot via OAuth and analyzes the full history of closed-lost deals. Its AI engine identifies loss reasons, surfaces sales execution gaps, flags competitor patterns, and tracks missing product features that contributed to lost revenue. Each deal receives a structured diagnosis — not a generic summary, but specific, actionable context about why it was lost and what has changed since.

The recycling engine then organizes recoverable deals into time-to-callback buckets, segmented by loss reason. Deals move into a "ready for callback" queue when conditions are met — for example, when a previously missing feature ships, or when a timing-based callback date arrives. Sales reps receive AI-generated re-engagement playbooks covering pitch angles, coaching notes, and "why now" context tailored to each deal's specific loss history.

Key Features

• AI-suggested loss reasons, competitor identification, and missing feature detection across all closed-lost deals
• Callback Report organizing recyclable deals and leads by readiness and loss reason
• Winbacks Report tracking deals recovered after recycling, by loss reason and time period
• Automated nurturing workflows segmented by loss reason — price objection, feature gap, timing, and competitive loss each receive different re-engagement content and cadence
• Auto-recycling triggers tied to product roadmap changes and callback schedules
• Sales Execution and Revenue Engine dashboards with cohort-level analytics, win rate trends, and owner-level performance breakdowns