Sales Engine Media (discontinued)

Score9 out of 10

5 Reviews and Ratings

What is Sales Engine Media (discontinued)?

Sales Engine International was the company resulting from the merger of Manticore and Sales Engine in 2012. Their product had email marketing and landing page functionality. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers were SMBs. The product is discontinued.

Categories & Use Cases

Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.2

Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.3
Custom reports
Users can create custom reports.
Category average: 7.3

Most Frequent Users

Top 3 industries using Sales Engine Media (discontinued).

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

17.2%

5 installations of 29

#2 most frequent

Other Services (except Public Administration)

10.3%

3 installations of 29

#3 most frequent

Administrative and Support and Waste Management and Remediation Services

6.9%

2 installations of 29

Meredith Oakes View profile

Marketing Manager in Marketing at SpeakWrite (11-50 employees)

Pros

Awesome integration with CRM/SFDC.
Support is US-based, free with subscription, and very helpful.
Best workflow capability (drag and drop) I've seen in any comparable product.
Custom templates are available for purchase and are great for branding.
Easy to use landing pages.

Cons

Some bugs when using on a Mac.
Turnover of support team - since acquisition by SalesEngine the Manticore team has changed quite a bit.
Daily reports aren't as robust as some solutions - hard to get good company info on anonymous visits.

Return on Investment

Hugely helpful in augmenting a small sales team with automated emailing.
Nurtures large leads lists so sales can start with most qualified versus cold calling.
We were having to manually sync our emailing data with our CRM - took a huge amount of time, wasn't always accurate & created a lot of duplicates - now it's almost in real time.
Easily create campaigns in the system and sync to CRM to determine ROI, qualified leads and opportunities.

Verified User

Administrator in Marketing (51-200 employees)

Pros

Automating the marketing process
Allows us to be flexible with our campaigns and emails
Provides a repository of support/how-to documents

Cons

Technical/customer support
Overall compatibility with different internet browsers
Email/template designer

Return on Investment

Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning

Verified User

Professional in Marketing (501-1000 employees)

Pros

CRM Integration - This product (Manticore) is extremely easy to integrate with Microsoft CRM and with Saleforce.com. It takes mere minutes to set up the integration and does not require IT support to integrate. Other systems I looked at required a days work for integration and an extra fee for integration and/or support.
Marketing Automation - It is very easy to drag and drop actions for workflow development. Once an automated process is activated, it also shows you how many people are at what stage of the process and allows you to download these people at that particular step.
Email Creation - Manticore gives you a variety of email creation options, Templates, WYSIWYG editor, and HTML code options. The tabs when creating an email are simple to follow and take you through each step to test and launch a campaign.

Cons

List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.

Return on Investment

Campaign Results - We are monitoring the lead sources and evaluating our marketing spending based on the results.
Lead Qualification before handing to sales - Our team is spending less time walking unqualified leads through a sales process manually (reps sending information to leads when just researching), giving sales more sales-ready leads.
More communication with less time spent - Making campaigns automated, rather than a push to send manual process - helps our team to expend energy on other, larger projects.

Sales Engine Media (discontinued)

What is Sales Engine Media (discontinued)?

Categories & Use Cases