TrustRadius: an HG Insights company

Similarweb

Score9 out of 10

218 Reviews and Ratings

What is Similarweb?

The Similarweb platform supports business leaders, marketers, and analysts in discovering new opportunities, identifying potential threats, and making critical decisions to drive traffic, revenue, and long-term growth.

With solutions that span all digital marketing channels and large-scale data analytics, Similarweb enables users to benchmark performance, track competitors, and refine marketing strategy.

The platform's key capabilities include:
  • Extensive Data Coverage: Access to insights from over 1 billion websites, 8 million apps, and 3 million brands.
  • Real-Time Intelligence: Up-to-date data on 5 billion search terms, 250 million display ads, and 10 billion content pages.
  • Global Reach: Analysis of markets across 190 countries and 210 industries.

The solutions help users win more market share by analyzing consumer behavior, tracking trends, and gaining visibility into competitors’ marketing strategies. Users can identify top-performing keywords, partners, affiliates, creatives, ad networks, and content.

Videos

Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.
Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.
Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.
Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.
Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.

1 / 5

Screenshot of an analysis of a competitors' traffic spikes and trends over time.

Product Demos

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo
Supported LanguagesEnglish, French, Italian, Japanese, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)

FAQs

What is Similarweb?
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
How much does Similarweb cost?
Similarweb starts at $129.
What are Similarweb's top competitors?
BrightEdge, Ahrefs, and Semrush are common alternatives for Similarweb.
What is Similarweb's best feature?
Reviewers rate Competitive analysis highest, with a score of 8.9.