Features
Top Performing Features
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.9
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 8.7
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 8.9
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8
SEO
Core features related to search engine optimization
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8
SERP ranking tracking
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
Category average: 7.1
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.9
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 8.7
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 8.9
Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 8.3