TrustRadius Insights for SOCi are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Brandify's platform has proven to be a valuable tool for companies seeking to expand their customer base. With its wide reach, businesses can connect with millions of consumers worldwide, increasing their brand exposure and attracting potential customers. The platform offers excellent after-sales support and constant guidance on how to effectively use the tool, making it a reliable choice for businesses. Moreover, Brandify is particularly useful for small and medium-sized companies looking to improve their brand visibility and connect with local consumers. It enables these businesses to leverage localization and target specific demographics, ultimately driving sales and growth.
SOCi, on the other hand, provides businesses with a centralized solution to monitor and update all their social media accounts in one place. This streamlines social media management and decreases workload by eliminating duplicate efforts in overseeing multiple platforms. One of SOCi's key use cases is its reputation management feature, which allows marketing teams to proactively manage online reviews and enhance their brand's image. Additionally, SOCi offers organic social posting and paid social ads tools that enable marketing teams to create localized content efficiently. The monthly calendar feature is particularly helpful for planning and scheduling posts at optimal times, ensuring maximum audience reach.
Overall, both Brandify and SOCi cater to businesses' needs in enhancing their online presence, engaging with their communities, managing their reputations, and effectively utilizing social media platforms. These tools have been widely used by marketing teams across various industries to drive growth, improve customer relationships, and achieve business objectives.
SOCi allows us to expand our outreach to our community, as we service a wide area of North Dakota. We are able to keep everyone informed of any sales, weather closings (which happen quite frequently in ND), and to share in celebrating our staff and their accomplishments.
Pros
Integration between social media platforms.
Accurate scheduling of future posts.
Tracking analytics between platforms.
Cons
Need more Instagram functionality (reels, stories, and analytics)
More seamless posting/formatting between platforms such as Facebook and Instagram.
TikTok?
Likelihood to Recommend
SOCi is a great platform for basic posting across social media platforms for any business. It is less ideal for those who are following the current trend of reels and stories on Instagram and utilize TikTok.
We use SOCi to keep our customers informed of all pharmacy news and advice across all social platforms. It helps us ensure we reach all customers, regardless of what social networking they use. SOCi decreases our workload so that we do not have to duplicate work.
Pros
Coordinates posts on multiple platforms
Keeps all accounts logged in, in one place
The account manager helps us
Cons
It is difficult to delete posts
I find it hard to access the preloaded image library
Likelihood to Recommend
SOCi is well suited to businesses that like to keep all of their social media active and in sync. It allows you to create and schedule posts. SOCi helps streamline and create a more efficient work process when it comes to engaging customers on social media. The only difficulty I’ve had is trying to fix any errors that I’ve accidentally posted.
Our marketing team uses several of the tools SOCi offers: Reputation management, organic social posting, and paid social ads. We are a franchise business, so the tool allows us to create localized social media content quickly and efficiently. That was the big selling point for us when looking for tools to help us improve our online presence. We can schedule content out weeks and even months in advance. We are also able to monitor reviews at a high level and respond across the enterprise. Currently, we do not share access to SOCi with our franchisees; everything is managed at the corporate level.
Pros
Responsive account managers
Localized content creation
Canned responses for responding to reviews
Extensive learning library
Cons
Some things can be hard to find at first glance in the dashboard
Lacks the ability to pull organic social stats from content that is natively posted
Facebook ads lack some of the advanced features that Facebook offers
Likelihood to Recommend
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well.
Because of these features, SOCi may not be the best platform for companies with just one location.
Soci is the service that our company uses for all of our social media needs. We are able to monitor all of our social media activity in one place. This includes seeing the number of engagements, reviews, and activities. We are also able to update all of our social media sites from one focal point that is also uploaded to all social media sites.
Pros
update information
suggest trends to consider
responds to needs
Cons
notify user when information is posted
Likelihood to Recommend
We do not have any specific scenarios in which we can say that Soci has not helped us. We know that they are able to notify us if or when some new feature becomes available within social media that they let us know when we have an open or incomplete option.
We use soci for social media. It creates a monthly calendar for us. It is all in one place and centralized. It allows for you to go on one website and have your social media accounts in one spot to upload. You can edit post and times to hit your audience at the best times.
Pros
Central zone for accounts
Easy to use
Preset
Cons
Adjusting times easier
Differentiating which platform is being uploaded on
Likelihood to Recommend
Having everything you need to post in one place has been great. It makes it easy to see the calendar in one view and what’s being posted. It’s easy to edit the tags and post as well, so it’s user friendly.
Brandify is an industry leader providing software for location-based digital marketing solutions which helps brands connect to their customers. I am a user of Brandify and I find the software really good because the platform reaches millions of consumers around the world. Brandify is one of the greatest local marketing software for all those companies that need expansion in the business arena. Brandify does not only allow us to capture a larger customer base but also helps us with the potential suppliers that are close to us, in a way to thank them for their affinities which can lead to better management in the corporation.
Pros
Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
Brandify has made the work so much easier as it avoids spending time looking for better options.
It is very helpful platform for the growth of a company.
Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
Cons
Firstly, the website of Brandify is a little inconvenient and old-fashioned until you have completely got a hold of this website.
Secondly, Brandify can push the envelopes a little further for more possible upgrades. Also, I feel that they need to restore their User Conference.
Moreover, it takes longer to be fully onboarded and running on the platform with all the information that is in sync together.
Sales support plays an important part in customer satisfaction and the overall customer retention. A happy customer is more likely to bring more individuals and more money in the long run.
Likelihood to Recommend
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
We make use of brandify in our company in order to increase our number of sales and potential customers based on Brandify's people outreach system, which is based on localization offering our products and services to a greater number of people paying a convenient cost for the service. Their after-sales support is one of the best in the market, they are always there when you need them whether there are clear errors or not, they provide constant guidance on how to use the tool and they are with you in constant training. Whenever we had problems they were solved in a very simple way. Brandify is aimed at small and medium sized companies that need to improve their brand exposure and get potential customers, however it is not exactly an advertising software, but rather an information provider based on your needs and your location.
Pros
Brandify is not only based on allowing us to capture a greater number of customers but also helps us with potential suppliers that are close to us, as in turn thanks to it we have been able to find business partners with great affinities for our companies allowing a better management of the corporation.
Being based in the cloud, no information is lost and it is very well located in a highly ergonomic interface, very easy to use giving us the necessary data to contact us and to make the best decision for the company.
It is very easy to rate locations creating a wide range of content for us and other users generating a wide range of marketing possibilities, taking into account the ratings of customers and users which are well segmented and ordered to achieve better performance when performing different operations.
Brandify centralizes the company's information which allows consumers to get all the information centralized in one place, this in turn saves answering to each of the customers, evidencing every detail of the corporation in an ergonomic and informative environment.
The tool allows us to constantly analyze the reputation of the brand and how happy our customers are with us, therefore we can foresee situations that may be adverse and promote decisions that ensure the functioning of operations and an excellent feedback with the consumer.
Locating distributors is one of the most important things about Brandify, being able to find your future business allies in one place with just a few clicks allows you to foresee a greater number of business opportunities and in turn a greater number of customer acquisition through the increase of products and services in the catalog.
Cons
One of the "bad" things I can find is that it took a considerable time to load and synchronize all the information of the company, making the time invested then reflected in money, however, after all the configuration the tool continues to work without many problems to highlight.
It would be interesting if Brandify would enable the conference system again, allowing users to discuss and give their opinions about their products and negotiations, with a control oriented to mutual business growth through the potential business alliances that can be obtained through the use of this tool.
It should be noted that we have used other tools where the reports were much more detailed than in brandify, however this is an aspect that can be improved in the future as long as there is the intention and importance of doing so, it should be noted that this does not present any difficulty for operations, it is a more informative topic for the user.
Likelihood to Recommend
Brandify proves to be a great ally for all those companies that tirelessly seek their expansion in the business world, being the medium-sized companies the most benefited due to being the main link between the big and the small ones, granting a series of commercial benefits through localization. Brandify's analysis of all the companies and the recommendations it provides make the work incredibly easy as it avoids spending time looking for the best options, this helps to save time for other tasks that may be more important. It is interesting to compare information from two different users, allowing the consumer to make the best decisions based on their needs and requirements, always putting the customer's desire first, making this a very convenient tool.
It is used by our Marketing Team for SEO management and by our Customer Success Team for review and brand reputation management. I'm most familiar with the Customer Success side and usage, and we use Brandify to synthesize our public reviews across multiple platforms for convenient access. We use their dashboard to reply to each review, tag the reviews with top trends, and analyze information.
Pros
They make it easy to view all your reviews in one place, both across different locations and across different review platforms.
It's easy to add/change canned review responses and trend tags.
Their Customer Service team is very responsive and kind.
Cons
Their analytics are sub-par to other tools that I use.
Their website can be a little clunky until you learn to navigate it.
It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
Likelihood to Recommend
If you are a medium-large organization and have a strong emphasis on viewing and replying to all your customer reviews, Brandify can save you time and energy by bringing all the information together in the same place.
It's not as helpful for analyzing the information. While you can manually add trend tags, there is no analytics surrounding them. There are analytics on the number of reviews left and a breakdown of the different ratings, but there is minimal comparison features from location-to-location.
VU
Verified User
Contributor in Customer Service (51-200 employees)
