Local Marketing Software

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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

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HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.


Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.


Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO…

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Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers…


MINDBODY is business management software for gyms and spas, as well as fitness and yoga studios built around appointment scheduling and online bookings and calendaring, from the company of the same name in San Luis Obispo, California. Notably, the platform also contains marketing…


ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.


BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.


LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing.…


SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.


Reputation.com aims to help large B2C multi-location rooftops as well as B2B web-based companies monitor and improve their reputation, and optimize customer experience — online and onsite. By leveraging prescriptive analytics, the vendor's goal is to not only show customers where…


Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.


Grade.us allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience. Create a Review Funnel Landing Page The…


MomentFeed is a localization-based marketing platform for enterprises from the company of the same name headquartered in Santa Monica, California.


Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new…

Whitespark Local Rank Tracker

Track Local SEO Success With Local Rank TrackerThe Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top…

Referrizer Referral Marketing Automation

The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and…


Womply in San Francisco combines customer data management with reputation management via gathering and responding to customer ratings and reviews, with the goal of maximizing positive customer feedback and high ratings.


LocalClarity offers national brands, franchises, and digital agencies of all sizes a scalable platform for local search listing and reputation management. The vendor states its differentiators include: "Live" direct spreadsheet management of listings. Users achieve visibility and…

Whitespark Local Citation Finder

The Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims…

MatchCraft AdVantage

MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of…

Moz Local

Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having…


OpenTable is an online reservation system and reputation management technology for restaurants, bars, hotels, as well as takeout and delivery services, providing "Near Me" location services for customers to bolster reservations and online orders for businesses, a ratings and reviews…


RocketData is a platform to manage a company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices and social networks.RocketData adds information about a company to these services, finds mistakes, fixes them…

Yelp for Business

Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp…

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Balihoo empowers national brands to execute campaigns to all local markets with messaging appropriate to the local level.

Videos for Local Marketing Software

Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. This video goes over some of the top local marketing tools local businesses should consider adding to their tech stack.

Learn More About Local Marketing Software

What is Local Marketing Software

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Local marketing services can further be categorized into local listing management software, local SEO software, and store locator software.

If customers type “near me” in their online searches, local marketing software helps push local business listings to the top of those searches. It is a marketing automation system that streamlines user’s data from those online business listings into functional systems that support marketing, advertising, and communication strategies. Primary functions include:

  • Promotion of local marketing efforts (advertising)
  • Improvement and growth of digital presence (SEO and SEM)
  • Generation of customer leads, both locally and online (lead generation)

Communications, advertising, and content teams use the data gathered from the software to develop digital marketing strategies, create content, and automate marketing campaigns. Local marketing software helps users generate brand awareness, manage their online reputation, and promote their business to local audiences.

Local marketing software can help both large and small brick-and-mortar establishments improve their awareness and online ‘searchability’. From restaurants, stores, outlets, and, local marketing providers optimize online data to develop strategies on behalf of these businesses to increase digital visibility and acquire a local appeal of the business, goods/product, or service.

Some local marketing solutions like SproutLoud and BrandMuscle combine elements of Channel Management and Social Media Management to enable through-channel marketing automation for enterprises who work with SMB partners at a hyper-local level across multiple touchpoints such as social media, email, or direct mail. This allows brands to distribute co-branded collateral and manage co-op advertising budgets, while also streamlining collaborative workflows. Marketing Attribution features enable users to track and reward local partner performance.

Local Marketing Software Features

Businesses choose to use local marketing software to create local services marketing ads, email campaigns, and social media posts while managing customer review posts/comments. These efforts help grow a customer following and make businesses stand out in online search engine result pages (SERPs). Users use these platforms to track and manage:

  • Online reviews and ratings
  • Online listing accuracy
  • Location profile completeness
  • Social media posts and comments
  • Online trends/SEO
  • Engagement with their online listing

Using local marketing software helps promote brand awareness and generate local leads. A critical customer experience feature many local marketing products offer is the ability to interact with customers through review management. Review curation allows users to monitor a brand's reputation and respond to reviews/comments directly.

Based on their digital marketing needs, users can develop content and marketing campaigns to enhance brand awareness. They can also leverage user-generated content (UGC) like reviews to help generate short- and long-form marketing materials. E.g. to be used on social media, in blog posts, or within or email marketing campaigns. Some local marketing software includes specialized features like:

  • Tracking of market trends
  • Identification of growth drivers/opportunities
  • Anticipation of challenges/competitors

Local Marketing Software Comparison

The first thing buyers should consider is whether to invest in a larger marketing software suite solution with a range of additional capabilities or opt for a smaller stand-alone product that only provides local marketing software features, e.g., online listings verification for profile accuracy and customer review management. Suite-style software solutions are typically more expensive than stand-alone local marking products.

Some additional features buyers should expect to pay for in larger suite-style software are marketing automation, email marketing, marketing campaign attribution, market/brand tracking, SEO, and cataloging of digital content and assets. Buyers interested in purchasing a larger local marketing tool should take inventory of software or services already in use and determine if any include a local marketing hub.

Buyers should consider whether or not the software will integrate with the other marketing software they use. CampaignDrive by Pica9, HubSpot Marketing Hub, Main Street Hub by GoDaddy, Marketing Planner by Resolut are a few examples of suite-style software solutions.

A final consideration is the software's ease of use; there is the easy-to-use free option of Google My Business, which offers a Chrome web browser installation and mobile app.

Pricing Information

Local marketing software ranges in cost based on features and capabilities. Google My Business is a free and easy-to-use option. Basic paid plans that include features like listing/profile tracking or review management can range between $8 - $19 a month. Single business accounts with more features can cost anywhere between $20 - $49 a month.

Plans designed for multiple businesses are typically more expensive and offer features like data analysis, the cataloging of content, and multimedia creation. Prices for these plans can range from $79 - $180 a month, depending on the range of features included.

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Frequently Asked Questions

What does Local Marketing Software do?

Local marketing software collects data from online business listings and allows users to analyze their business’ reputation, reach, and rankings in organic search results. Communications and marketing teams use this data to develop digital marketing strategies to promote the business/service to local audiences.

What are the benefits of using Local Marketing Software?

Some benefits include effective and efficient management of online business reputations through review curation. Local marketing aids in generating positive brand awareness, the development of local appeal, and supporting data-driven digital marketing campaigns.

What are the best Local Marketing Software products?

Top -rated local marketing products include:

How much does Local Marketing Software cost?

Some basic local marketing tools, like Google My Business, are free to use. However, these products have a limited set of features. The starting price for paid local marketing software can range between $8 - $30 per month. Vendors that support businesses with more extensive networks can cost upwards of $100+ per month, depending on the range of features included.

Some large marketing suite platforms also include local marketing capabilities. These platforms tend to be more extensive and expensive than stand-alone local marketing products.