Sonar Seed

Sonar Seed is a Shopify-native influencer gifting and affiliate tracking platform built for direct-to-consumer brands that want measurable returns from ambassador programs without the overhead of a standalone platform or the limitations of manual spreadsheet management.

The Problem It Solves

Most Shopify brands running influencer gifting programs manage the process across disconnected tools: draft orders in Shopify, discount codes noted manually, commission calculations in spreadsheets, and payouts via bank transfer. The result is untrackable ROI, hours of weekly reconciliation work, and commission payments on sales that ambassadors had no hand in driving. Sonar Seed consolidates that entire process into a single workflow inside Shopify.

Core Features

• Gifting-to-Affiliate Automation When a merchant creates a campaign and selects an influencer, Sonar Seed automatically generates both the Shopify draft order for the gifted product and a unique discount code tied to that ambassador. The two actions happen together, eliminating the manual gap between sending a product and getting a trackable code live.
• Unique Coupon Code Attribution Every ambassador receives their own Shopify discount code, auto-generated and synced natively within Shopify's discount infrastructure. Unlike click-based affiliate links, coupon codes are auditable — merchants can see exactly who shared a code, when it was used, and which orders it generated.
• Commission Review Queue Commissions do not pay out automatically. Every attributed sale enters a review queue where the merchant manually approves or rejects the commission before any payment is triggered. This prevents margin loss from organic sales, leaked codes, or activity unrelated to the ambassador's promotion.
• Zero-Friction Ambassador Onboarding Ambassadors receive a magic link to a white-labeled portal requiring no account creation or password. The entire onboarding process takes under 30 seconds on the ambassador's side, reducing drop-off and back-and-forth communication.
• Native Shopify and Klaviyo Integration Sonar Seed lives entirely inside the Shopify admin with no separate platform login. Ambassador lists sync directly to Klaviyo, allowing merchants to send influencer communications through existing email templates, flows, and branding without rebuilding anything in a new tool.

Who It Is Built For

Sonar Seed is designed for founder-led and growth-stage Shopify brands in categories such as beauty, wellness, apparel, and lifestyle - particularly those currently managing ambassador relationships through spreadsheets who need attribution and commission control without the cost or complexity of an enterprise affiliate platform.