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Sprout Social

Score8.4 out of 10

633 Reviews and Ratings

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Categories & Use Cases

Media

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Key Features

Learn about the best (and worst!) features Sprout Social has to offer, as determined by TrustRadius' reviewers.
Based on 633 ratings of Sprout Social's features
View all Sprout Social features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.7

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.6

Areas for Improvement

  • Boolean keyword searches

    Users can build complex keyword searches to surface and analyze the right set of social media conversations.

    Category average: 7.9

  • Lead generation

    Users can discover and engage with new prospects, based on certain parameters.

    Category average: 7.4

  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

    Category average: 7.4

Who Buys & Uses Sprout Social

Sprout Social Reviews

What users are saying about Sprout Social.
View all Sprout Social reviews

Pros

  • Efficient social media post scheduling across multiple platforms
  • Robust and detailed reporting and analytics for actionable insights
  • Effective social listening for competitor monitoring and trend tracking

Cons

  • High cost, with frequent add-ons and multi-year contract requirements
  • Reporting and analytics lack dynamic customization options for some users
  • Concerns about data accuracy and complexity within reporting

The only way to maximize your content output while maintaining quality

Incentivized
Heather Mills
Director of Short Form Content in Marketing at YMH Studios (11-50 employees)

Use Cases and Deployment Scope

I work for the comedy podcast, TV, and film studio YMH Studios. My team manages 55+ active organic social accounts and publishes 1500 pieces of content every month across those platforms. Sprout Social saves us significant time by streamlining the scheduling process, automating our weekly and monthly reporting, and aggregates all of our DMs into one place so we can quickly browse through that day's messages. We simply would not be able to handle the volume of content that we do without Sprout.

Pros

  • Scheduling and duplicating posts
  • Easy to read reporting
  • Easy to use interface
  • Smart Inbox

Cons

  • The engineering team could be more robust at improving bugs in the software
  • Setting up social profiles is not always the easiest
  • Getting in touch with support is confusing with there being multiple channels to each them

Return on Investment

  • Reduced time spent scheduling on multiple platforms
  • Has allowed us to monetize multiple Facebook pages and create a new income stream
  • Cuts down on report building

Return on Investment

Yes, it allows us to easily see in real time what our most up to date social stats are, which has resulted in my team receiving more support and investment from upper management.

Usability

Alternatives Considered

Later Social

Other Software Used

Notion, Dropbox, Slack

Solid Social Media System

Incentivized
Bob Sadowski, APRView profile
Manager, Mortgage Marketing in Marketing at myCUmortgage (51-200 employees)

Use Cases and Deployment Scope

We primarily use Sprout to organize and schedule posts across various social media platforms. We also use it to monitor our Google Business page for reviews and respond to those reviews via the Sprout platform. We moved from a one-person team to multiple team members, necessitating visual scheduling that the entire team can access and update.

Pros

  • Schedule posts
  • Monitor social outlets
  • Ease of use, no matter your tech skills

Cons

  • Expand to multiple users per license
  • Schedule posting recommendations for all levels of membership
  • Improve filters and sorting capabilities

Return on Investment

  • Time savings
  • Interdepartmental communications improvement
  • Ideal when planning ahead for OOO days

Return on Investment

Using Sprout's analytics, we create monthly reports on each of our social channels and overall, breaking down results versus the previous month and year over year. Many members of management did not realize the activity and coverage we attained via social media, so we include this report as part of our monthly serve level objectives.

Usability

Alternatives Considered

HubSpot Marketing Hub and Salesforce Agentforce Marketing

Other Software Used

Constant Contact, Total Expert, QR Code Generator Pro

Sprout Social Rocks

Incentivized
amy chudy
Digital Marketing Manager in Marketing at Splash Car Wash (1001-5000 employees)

Use Cases and Deployment Scope

We currently use Sprout for social media scheduling and reporting, and influencer relationships. I love that all my social media accounts are in one reporting dashboard. Whether I need to pull one profile or all posts, it lets me build reporting to my needs. Also the influencer program helps me locate influencers so I do not have to manually look through Instagram.

Pros

  • reporting
  • scheduling
  • influencer outreach

Cons

  • niche reporting of influencers

Return on Investment

  • time savings

Return on Investment

Sprout has allowed us to save time scheduling and reporting so we can use that time in other efforts

Usability

Other Software Used

Vibes, Canva

Great for enterprise-level organizations

Incentivized
Verified User
Strategist in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

Sprout is mainly used for social media scheduling. Typically we schedule content at least a month out, so Spout’s highly visual content calendar is helpful for content planning and tracking. Additionally, as a franchise network we work with hundreds of brands, so being able to have folders with subcategories under them is very helpful when organizing by brand -> by location. To answer the question fully, the “problem” we have is that we’re working with a high volume of social media accounts. Sprout offers a solution by being a platform that can handle lots of accounts in an organized way.

Pros

  • Social media scheduling
  • Multiple account management
  • User Interface Experience

Cons

  • If you work with a multiperson marketing team, multiple people cannot work under the same Sprout account simultaneously, which can be frustrating from a remote work/training/collaboration standpoint.
  • One issue I’ve always had with Sprout is that if you’re in the main calendar page trying to schedule content for one account, so you click a day in the calendar and it takes you to the scheduling page, you have to confirm that the account in the top dropdown bar is the account you want. This has been a longtime issue with Sprout, as it doesn’t adjust accounts from calendar page to scheduling page.
  • Load times can be a pain.

Return on Investment

  • Saved significant time managing multiple franchise brands by allowing content scheduling, approval workflows, and publishing across numerous social media accounts from a single platform, reducing the need to post natively on each channel.
  • Reduced onboarding time for new team members through an intuitive user interface and standardized workflows, allowing employees to quickly learn the platform and contribute to social media management with minimal training.
  • Enhanced collaboration across teams and franchise locations by streamlining content review and approval processes, reducing back-and-forth communication and helping campaigns launch more quickly and consistently.

Return on Investment

We don’t typically use Sprout analytics, as we have other platforms that help us look at data more holistically across all types of marketing efforts. However, Sprout has improved ROI in that it’s a time saver. Having all accounts for all locations under all brands in one centralized place streamlines processes significantly.

Usability

Alternatives Considered

Buffer and Social Champ

Other Software Used

Zapier, Canva, Adobe Acrobat

Sprout has made social simple.

Incentivized
Verified User
Employee in Marketing (11-50 employees)

Use Cases and Deployment Scope

I work at a public relations agency and use Sprout to manage multiple clients' social media accounts. I manage comments, draft posts and copy, and report. I use Sprout for all of it. It makes it easy to schedule content in advance and reuse it across multiple platforms.

Pros

  • Scheduling.
  • Duplication of posts.
  • Reporting metrics.

Cons

  • Reporting organization.
  • Glitches when tagging accounts.
  • Glitches with thumbnail images when adding a link.

Return on Investment

  • Ease of organization (one account for multiple clients).
  • Faster route for approvals.
  • Cohesive social media accounts.

Return on Investment

Sprout has most definitely helped the organization. Especially with the feature that requires approvals for posts. This allows the posts to be drafted in Sprout, and with just the click of a button, they can be approved and scheduled. It has also saved time and energy managing multiple social media accounts and makes it easy to keep different content for different clients organized.

Usability

Alternatives Considered

Hootsuite

Other Software Used

Asana, Constant Contact, Intuit Mailchimp

Sprout Social Alternatives

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