Sprout Social

Sprout Social is used for: social media scheduling, social media listening (to an extent), replying to social media direct messages, and social media reporting.

Sprout Social solves the problems of having a lot of tools all wrapped up into one program. I'm able to easily navigate one platform to complete multiple activities rather than having to subscribe to 10 different companies. I am the primary user of this platform, and it is a necessity in my day-to-day operations.

I have used Sprout Social at a previous company and this current one, and I've been a user for nearly 7 years.

• Sprout Social has significantly reduced the time I spend managing multiple channels as a one‑person team, allowing me to focus more on strategy and content quality.
• Its streamlined workflows and scheduling tools have accelerated our turnaround time for campaigns, helping us meet business objectives faster with limited resources.
• Centralized reporting has cut down the hours needed for monthly analytics, freeing up valuable time to support broader marketing initiatives.

Sprout Social has absolutely helped my organization measure and improve the ROI of my social efforts.

First of all, the reporting feature makes it easy to see which posts are succeeding, and which could use some work, allowing me to optimize for future posting. I can quickly report on KPIs to measure post performance and identify areas for improvement.

Overall, this can help me to improve the quality, the scheduling, and the overall ROI of future posts.

Secondly, the sentiment analysis can help me see if sentiment is improving overall as a result of our social posts.

Meltwater

I use Sprout Social to keep track of different social media campaigns, competitor analysis, and reporting metrics.

• Seeing our metrics from last year and setting it as a goal to beat for this year
• Increased efficiency by all the team being able to see our social media calendar
• We are able to see what organic posts are performing best in order to boost and make paid ads based on this information

Yes, Sprout Social has helped us measure our metrics efficiently by month and year, which has led to us setting goals from these previous numbers.

Hootsuite

Applause, Google Ad Manager, Stripo

We use Sprout Social for advanced scheduling of social media content as well as for reporting out data to our board of directors. We are closely monitoring and utilizing Sprout Social daily to keep a pulse of our brand image, content performance and overall health of our organization in the social space.

• Increase in engagement rate with an average of 9%
• Long-term social media content planning - we are planning content 18 months in advance in some cases
• Massive time savings and valuable for staff use

We are able to pull reporting to review tag performance and adjust our social strategy as needed. We also are able to pull valuable comprehensive data across platforms to share with our board of directors to showcase the value and impact of our social media strategy.

Canva, Adobe Creative Cloud for Enterprise

We love using Sprout Social for our social media posting needs. It is a perfect tool that lets us schedule a whole month as well as post on a daily basis. It perfectly integrates with our needs onsite and at our corporate office. We are so grateful that KETTLER Management has given us this great resource for posting.

• I believe the impact is great for sure
• We can see exactly the views
• We can see exactly the interaction

Our social media needs are met with Sprout however we would still like to have a lot more followers

Yardi Voyager, 1CRM

I use Sprout Social for posting on multiple social channels at once. It eliminates the need to log in to each platform individually and also allows me to schedule the posts. I use it for Facebook, Instagram, LinkedIn, Twitter and Threads. I also appreciate that I can edit each platform's post individually to meet each post's character limits.

• The time savings is the biggest plus here.
• I wish we could add one additional seat without it costing more

We don't see social as a money generator or lead source so we don't expect an ROI with social platforms. It's more for brand awareness and Sprout Social does help us with that.

Meltwater

Workshop, HubSpot CRM, Adobe Express