Supermetrics Reviews and Ratings

Rating: 9.8 out of 10

Score

9.8 out of 10

Community insights

TrustRadius Insights for Supermetrics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Supermetrics is a versatile tool that allows users to import data from various media publishers and analytics services into their preferred business intelligence tools, spreadsheets, and reporting tools. Users appreciate the strong customization capabilities of Supermetrics, which enables them to select the most beneficial metrics and fields based on their specific needs. By consolidating data from social media platforms into one place, Supermetrics saves users a significant amount of time and helps them establish benchmarks within their industry. This is particularly useful for monthly client reports in digital marketing agencies where data from sources like Facebook Ads and Google My Business are integrated. The software addresses the need for actionable and insightful reports, providing users with holistic monitoring of campaign performance, budgets, and other important metrics. With Supermetrics, users can connect key data systems and marketing platforms, ensuring consistent visibility across all levels of their business. By providing powerful insights across marketing, sales, and customer service, Supermetrics has supported users in making informed business decisions. Additionally, users have found value in automating reporting for presentations and utilizing Supermetrics as an ETL tool to import data into other applications. For instance, Supermetrics seamlessly integrates non-Google data sources with Google Data Studio to provide consolidated and automated reporting data for client dashboards. Moreover, users rely on Supermetrics to pull data from multiple ad platforms regularly and retrieve scheduled data from Google Analytics. This software proves helpful in saving time and simplifying report creation for various purposes. Its ability to sync and consolidate crucial direct-to-consumer and advertising data into one dashboard makes it a valuable tool for analyzing overall business performance.

Reviews

12 Reviews

Effective and Easy

Rating: 10 out of 10

Incentivized

May 23, 2022

Use Cases and Deployment Scope

We use Supermetrics to pull data from multiple ad platforms that we use for our clients.

Pros

Makes pulling data easier and quicker
Can automate queries
Good for less-technical people

Cons

Doesn't have all fields
Fields do not always correlate with fields in ad platform.
More user friendly

Likelihood to Recommend

Supermetrics is necessary for any advertising agency that doesn't have an easy way of pulling data. When a client used multiple ad platforms, it is super easy to query data using Supermetrics from multiple sources and then aggregate it into a master file. You can also schedule refreshes so you do not have to constantly download reports from other platforms daily.

Verified User

Analyst in Manufacturing (51-200 employees)

Vetted Review

2 years of experience

Supermetrics is Super Great.

Rating: 8 out of 10

Incentivized

May 19, 2022

Use Cases and Deployment Scope

We use Supermetrics to provide consolidated, automated reporting data to feed client dashboards. Rather than pulling performance metrics from each platform individually and manually, we can automate the pull of pre-formatted data. This not only saves a strategist's time, but also provides performance updates to the client on-demand.

Pros

Automated updates.
Platform integrations.
Data formatting.
Ease-of-use.

Cons

Pricing/team scalability.

Likelihood to Recommend

Supermetrics is well suited for any organization that advertises on multiple ad platforms. It is also useful for organizations that advertise on platforms with sub-par native reporting options. Supermetrics would be somewhat cost-prohibitive for large organizations that require many integrations and many user licenses.

Verified User

Strategist in Marketing (51-200 employees)

Vetted Review

3 years of experience

Supermetrics Is An Important Tool For DTC Brands

Rating: 9 out of 10

Incentivized

May 18, 2022

Use Cases and Deployment Scope

We use Supermetrics to sync and consolidate our key direct-to-consumer and advertising data into one dashboard to analyze our business performance.

Pros

Synching of advertising account data
Filtering key data

Cons

Some Shopify metrics, like # of new customers, aren't able to be synced.

Likelihood to Recommend

Supermetrics is great if you're looking to sync your direct-to-consumer and advertising data into a single source like Google Sheets. This allows us to look at our sales and ad expenses by day to understand key performance indicators like CAC and ROAS.

Verified User

C-Level Executive in Marketing (11-50 employees)

Vetted Review

2 years of experience

Supermetrics connector for GA - Detailed review

Rating: 10 out of 10

Incentivized

May 6, 2022

Use Cases and Deployment Scope

Supermetrics is used for retrieving information from a traffic analysis platform Google analytics. This has been used to retrieve data on a schedule. These Supermetrics sheets data are then used for powering up the reporting tools used in my organization.

Pros

Supermetrics is easy to use, the ui is helpful for creating queries.
Supermetrics allows to run the created queries on triggers.
Supermetrics allows to connect with different data sources like Google analytics etc .,
Supermetrics sends alert on the failure of queries to the desired email address

Cons

Supermetrics fails queries due to errors frequently
Supermetric errors are hard to be fixed from user side
Supermetrics should include a help page to resolve the errors

Likelihood to Recommend

Supermetrics is very well suited for retrieving huge data sets. Supermetrics can be used in scenarios where the daily refresh of data needs to be done. Supermetrics can be used only when the data results are within the maximum row limit of the spreadsheet, it can be used to retrieve huge data sets exceeding the row limit.

Verified User

Analyst in Social Media (10,001+ employees)

Vetted Review

1 year of experience

Great tool for data collection!

Rating: 10 out of 10

Incentivized

April 29, 2022

Use Cases and Deployment Scope

Supermetrics allows us to create tools in Data Studio that help us more efficiently collect data from Social Media. Being able to have the data all in one place saves a lot of time for us, and helps us baseline our efforts in our industry.

Pros

Customer service is exceptional.
The tool is reliable and has great uptime.
Has a large amount of dimensions and metrics to choose from.

Cons

Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
No public data for LinkedIn.
Definitely requires knowledge on how to use Google Data Studio.

Likelihood to Recommend

This may sound like a small detail, but SuperMetrics YouTube API includes the published date, while Google's does not. This one piece of information organizes my YouTube data so much better for my reports. I also find that the amount of data I can pull with Supermetrics makes it ideal for creating measuring tools rather than reporting.

Trevor Irish

Digital Marketing Analyst II in Marketing at The Vollrath Company (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Simple. Powerful.

Rating: 8 out of 10

Incentivized

April 28, 2022

Use Cases and Deployment Scope

All of our data systems were fragmented and there was no clear line of sight into business performance. With Supermetrics we have connected our key data systems and marketing platforms to provide consistent data visibility throughout all levels of the business. Since implementing Supermetrics, we've gleaned powerful insights that span marketing, sales, and customer service and have helped us make good business decisions.

Pros

Scheduled refreshes
Extensive list of connectors
Ease of configuration

Cons

Expanded data formatting options
Auto-retry when data fails to update (Facebook API timeout problem specifically).

Likelihood to Recommend

Supermetrics makes "hard to get to" data easy to access. With the power of their data connectors, you can compile and consolidate multiple data sources into a singular dashboard that brings all key insights to the forefront. One of the most difficult tasks as a marketer is to ensure that you are always making the best data-driven decisions across multiple ad platforms, lead sources, and verticals. Supermetrics has been instrumental in helping us stitch all that data together for better decision-making.

Quinton Bowen

Director, Marketing Channels in Marketing at Carrus (201-500 employees)

Vetted Review

6 years of experience

View profile

Excellent tool but not cheap. You get what you pay for I guess.

Rating: 10 out of 10

Incentivized

April 28, 2022

Use Cases and Deployment Scope

We use Supermetrics to automate reporting for presentations and as an ETL tool to import data into other tools.

Pros

Supermetrics is easy to use to do API data connections.
Automating reporting from marketing platforms.
Sharing files via email on a schedule is easy.

Cons

I have times when support was slower than expected but the answers were always helpful.

Likelihood to Recommend

I would probably recommend Supermetircs for anyone who needs to automate data connections to marketing platforms. I would caveat the cost though. It isn't cheap. I imagine there are a lot of support resources needed and API management but some of the APIs have been around for a long time and don't need regular updating. The price of Supermetrics has risen substantially over the years.

Ken Schaefer

Director, SEO & Analytics in Marketing at Beeby Clark+Meyler (11-50 employees)

Vetted Review

6 years of experience

View profile

Supermetrics Review

Rating: 8 out of 10

Incentivized

April 28, 2022

Use Cases and Deployment Scope

We use Supermetrics for Sheets and as Connector for Google Data Studio mostly. Supermetrics is useful for automated reports. We create different automations for different purposes. Especially for a company like a digital marketing agency, it is essential to have a solution like Supermetrics, dealing with a lot of different companies means creating reports in a wide variety. With Supermetrics, we may have the data that we want in seconds without sampling. We create different dashboards in Google Data Studio with Supermetrics Google Analytics connector and different automation reports in Sheets such as daily, weekly or monthly reports. Supermetrics saved a lot of time of ours and made our reports super easy to create.

Pros

Unsampled Data
Very Fast
Many Connectors for Differents Tools
User Friendly UI
Automated Reports with Triggers

Cons

Not allowing multiple users.
Running of queries is slow for big data.
Too expensive.

Likelihood to Recommend

Supermetrics doesn't allow multiple users at the same time and it is a very expensive tool. So if you want to use Supermetrics with your team from the same account at the same time it is not possible. This is a big problem for our team because sometimes we have to work at the same time on different reports. This is why we are going to search for cheaper alternatives to Supermetrics.

Verified User

Analyst in Marketing (11-50 employees)

Vetted Review

1 year of experience

Supermetrics Offers Google Value For Data API Connections

Rating: 10 out of 10

Incentivized

April 28, 2022

Use Cases and Deployment Scope

Supermetrics powers our data analytics and reporting capabilities by importing API data from media publishers and analytics services such as Google Analytics into business intelligence tools such as BigQuery, spreadsheets in Google Sheets, and reporting tools such as Google Data Studio. It offers strong customization capabilities allowing you to choose the metrics and fields that are most beneficial to you but is limited somewhat by the areas allowed in the API integrations from the data sources.

Pros

Data analytics
Budget management
Customized reporting

Cons

Upsell for certain data sources
Refreshing feeds can be clunky at times

Likelihood to Recommend

If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.

Timothy McCormack

VP, Media & Analytics in Marketing at BIGEYE (11-50 employees)

Vetted Review

4 years of experience

View profile

Create interactive reports in Google Data Studio by bringing in data from Facebook, LinkedIn, Bing and more

Rating: 8 out of 10

Incentivized

April 10, 2022

Use Cases and Deployment Scope

We use Supermetrics to integrate non-Google data sources with Google Data Studio.

Pros

Facebook Ads data integration with Google Data Studio
LinkedIn Ads data integration with Google Data Studio
Bing Ads data integration with Google Data Studio

Cons

Free templates to start from for dashboards
Documentation for metric names for different data sources - every network has a different label for Ad Spend, or Cost, or Spend, etc

Likelihood to Recommend

Excellent tool for bringing in lots of data sources to Google Data Studio (Facebook Ads, LinkedIn Ads, social organic metrics, etc.) Not great if you are only reporting on Google data sources.

John Tarr

Senior Internet Marketing Manager in Marketing at Webolutions (11-50 employees)

Vetted Review

3 years of experience

View profile

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