Item: Supermetrics
Rating: 8
Author: Quinton Bowen

Overall Satisfaction with Supermetrics

Use Cases and Deployment Scope

All of our data systems were fragmented and there was no clear line of sight into business performance. With Supermetrics we have connected our key data systems and marketing platforms to provide consistent data visibility throughout all levels of the business. Since implementing Supermetrics, we've gleaned powerful insights that span marketing, sales, and customer service and have helped us make good business decisions.

Pros and Cons

Pros

Scheduled refreshes
Extensive list of connectors
Ease of configuration

Cons

Expanded data formatting options
Auto-retry when data fails to update (Facebook API timeout problem specifically).

Most Important Features

Google Ads data connector
Facebook Ads data connector
Database connector
Google Analytics data connector
Refresh schedule

Return on Investment

Supermetrics has helped us compare a true CPA across multiple campaigns, ad platforms, and verticals and has greatly influenced campaign and budget optimization.

Key Insights

Do you think Supermetrics delivers good value for the price?

Yes

Are you happy with Supermetrics's feature set?

Yes

Did Supermetrics live up to sales and marketing promises?

Yes

Did implementation of Supermetrics go as expected?

Yes

Would you buy Supermetrics again?

Yes

Likelihood to Recommend

Supermetrics makes "hard to get to" data easy to access. With the power of their data connectors, you can compile and consolidate multiple data sources into a singular dashboard that brings all key insights to the forefront. One of the most difficult tasks as a marketer is to ensure that you are always making the best data-driven decisions across multiple ad platforms, lead sources, and verticals. Supermetrics has been instrumental in helping us stitch all that data together for better decision-making.

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Simple. Powerful.