The Trade DeskPricing

on media is a bit high, impacting margins and ROI on a negative way. Data fees decrease ROI. … inventory thus having a better and more unique product that actually adds value to your advertising efforts.

desired CPA. It has allowed us to shut off other DSPs reducing costs. Their fees are not extremely high, so ROI did not take a big hit. … exclusive publishers that Appnexus have. Still, they are easier to use, cheaper and have better service.

updated. Ease of navigation and dashboard could improve. Improve clarity on fees and other costs … The Trade Desk provides the best overall value of all features in one. We didn't evaluate other competitors because The

negative about The Trade Desk. The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

They are not very transparent in terms of margins and fees. They need to get more video inventory, there is not enough. The reporting … more budget from clients by delivering results. It has allowed us to buy cheaper inventory than other online channels. It has allowed us…

campaigns across ad types (display, high impact, preroll). Slightly higher pricing structure requires a bit more conservative bidding in this platform compared … a campaign. Knowing we can deliver and perform at scale is something we value highly.