The best DSP on the marketing for ad agencies
July 12, 2021

The best DSP on the marketing for ad agencies

Phil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with The Trade Desk

The Trade Desk is our agency's preferred demand-side platform and data management platform to manage our clients' programmatic advertising campaigns. We use The Trade Desk (TTD) across our Client Services department. We have licensed TTD's platform since 2015. We use TTD to develop data-driven media plans for our clients - this includes developing an analysis of the best ways to target our clients' audience(s) and to forecast available impressions, CPM rates, and the optimal allocation of media budget across a variety of targeting tactics. Our Client Services department develops customer audiences in TTD's DMP. We then set up and manage campaigns and the underlying ad groups in a "full service" capacity for our clients. We use a third-party reporting dashboard that imports performance data from TTD to report on programmatic performance for our clients.

Pros

  • RTB media buying technology
  • Full suite of programmatic media tools for ad agencies
  • Advanced bid and budget management technology
  • Data management technology that's improving/evolving
  • Industry leading bidding technology and optimization grains
  • Access to the most third-party data in the industry
  • Open source technology with API integrations with the most third-party platforms
  • Ad impression and media spend forecasting tools

Cons

  • More hands-on sales support for agency clients
  • Media spend threshold incentives for agency clients
  • Advancing/improving the DMP product
  • Higher ROAS for our clients
  • Improved campaign management tools & greater efficiency for our agency
  • Product features we can resell to increase revenue
  • Data-driven media plan development which helps us close new business
We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, advanced technology, and access to third-party solutions than anything other DSP/DMP on the market. TTD has leaned into forming a long-term relationship with our agency, and they continue to provide great strategic service.

Do you think The Trade Desk delivers good value for the price?

Yes

Are you happy with The Trade Desk's feature set?

Yes

Did The Trade Desk live up to sales and marketing promises?

Yes

Did implementation of The Trade Desk go as expected?

Yes

Would you buy The Trade Desk again?

Yes

After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.

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