A lot of muscle for the price
February 28, 2020

A lot of muscle for the price

John Kobel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with The Trade Desk

We are a Digital Marketing Agency serving Automotive Dealerships across the United States. We manage all of their digital marketing--paid search in Google, Bing, and Yahoo, Facebook, and of course Display Advertising. We used The Trade Desk to manage all the Display advertising for our clients. We were given an agency-level account and were able to manage all of our clients' accounts under it.
  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
The Trade Desk allows you to manage multiple display platforms from one interface. Google Ads only allows you to advertise on their platform and their network. This limits your ability to find new niche opportunities with Display Advertising. Although Google Ads claims to be on 90% of the internet, The Trade Desk can get you to sites that Google can't.
As with all SaaS platforms, there is a steep learning curve, but if you take the time to really learn its functionality and processes, The Trade Desk can be a real life-saver when it comes to managing multiple client campaigns for Video, Display, and Native advertising across multiple display platforms.

The Trade Desk Feature Ratings

Collection of first-party data
9
Collection of third-party data
8
Access to Third-party Data Providers
8
Audience taxonomy
8
Tag Management
8
Data Analysis Dashboard
7
Data Transfer
7
DSP integration
7
Campaign Analytics
7
Audience Analytics
7