A lot of muscle for the price
February 28, 2020
A lot of muscle for the price
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with The Trade Desk
We are a Digital Marketing Agency serving Automotive Dealerships across the United States. We manage all of their digital marketing--paid search in Google, Bing, and Yahoo, Facebook, and of course Display Advertising. We used The Trade Desk to manage all the Display advertising for our clients. We were given an agency-level account and were able to manage all of our clients' accounts under it.
- Manage multiple client accounts for Display Advertising
- Manage multiple clients' Display Advertising across an array of Display Platforms
- We were also able to manage clients' Video and Native Advertising Campaigns
- I honestly can say that The Trade Desk hit all the marks on their offerings.
- There is not really anything negative about The Trade Desk.
- The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
- The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
- We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
- We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.
- Google Ads (formerly AdWords)
The Trade Desk allows you to manage multiple display platforms from one interface. Google Ads only allows you to advertise on their platform and their network. This limits your ability to find new niche opportunities with Display Advertising. Although Google Ads claims to be on 90% of the internet, The Trade Desk can get you to sites that Google can't.