The Trade Desk - Solid Option
January 21, 2025

The Trade Desk - Solid Option

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with The Trade Desk

The Trade Desk is great at helping us scale our advertising especially targeting those in specific geo areas or interest groups. It's great to see so much in a big picture kind of way but then also drill down into so much display potential. It can be challenging to get a hang of especially knowing the cost to get a seat, not for the small advertiser!

Pros

  • programatic advertising
  • display advertising
  • digital advertising

Cons

  • cost - it's very expensive
  • search advertising
  • linear tv
  • improved efficiencies
  • improved targeting
  • lower CTR
easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.
compared to these three, stack adapt is a bit easier to get going plus it's less expensive. I still love Google Ads and meta ADS for the ability to own the moment in terms of dashboard. Feels like you have more "control" with Google Ads and meta ADS, even if that isn't the case.

Do you think The Trade Desk delivers good value for the price?

Yes

Are you happy with The Trade Desk's feature set?

Yes

Did The Trade Desk live up to sales and marketing promises?

Yes

Did implementation of The Trade Desk go as expected?

Yes

Would you buy The Trade Desk again?

Yes

Programmatic advertising has its fits, especially when looking at audiences at scale and specific targeting. If that's what you're looking for, consider alternatives, but ultimately, The Trade Desk is the best option for a reason. I love its self-service ability, but the CTRs can sometimes be lower than what you can achieve in other platforms.

Comments

More Reviews of The Trade Desk

  1. Home
  2. Demand-Side Platforms
  3. The Trade Desk Reviews
  4. User Review of The Trade Desk